> ## Documentation Index > Fetch the complete documentation index at: https://clickflare.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Ads Manager > Manage your Meta, Google Ads, NewsBreak, Whop and Taboola campaigns inside ClickFlare, with your ClickFlare numbers on every row. **Ads Manager** brings your ad platforms into ClickFlare. You see your campaigns, ad sets and ads the way the platform shows them, with the numbers ClickFlare tracks on every row, and you can act on them without switching tabs: pause and resume, change budgets and bids, and preview your ads. You find it under **Ads Manager** in the left-side menu. Ads Manager showing Meta campaigns with status, bid strategy, budget, cost, revenue, profit and ROI **Free on every plan.** Ads Manager is included on every ClickFlare plan, with no limits, while we roll it out. It will become a paid feature later on, and we will announce the pricing well in advance. *** ## Supported platforms Each platform has its own tab at the top of Ads Manager. | Platform | Levels you can browse | Specific to this platform | | - | - | - | | **Meta** | Campaigns, ad sets, ads | Ad preview in mobile feed, desktop feed and Story | | **Google Ads** | Campaigns, ad groups, ads | Primary status with its reason, channel type and optimization score; bulk bid changes | | **NewsBreak** | Campaigns, ad sets, ads | Online status column | | **Whop** | Campaigns, ad groups, ads | Works like Meta: delivery status and bid type columns | | **Taboola** | Campaigns, ads, sites | Site report per campaign, with site blocking | The tab bar shows every platform you have connected a cost integration for at any point, so it is different for each account and only lists the platforms you work with. To add a platform to the bar, set up its cost integration. A tab can show one of two screens instead of your campaigns: * **"… is not connected yet"**: the platform is supported, but your account has no active cost integration for it. Click **Connect a cost integration** to set one up. * **"… is coming to Ads Manager"**: the platform is not supported yet. Click **Join the waitlist**. The platforms with the most requests are built first, so join the waitlist for the ones you run. The Taboola tab showing Taboola is not connected yet and a Connect a cost integration button The TikTok tab in Ads Manager, showing TikTok is coming to Ads Manager and a Join the waitlist button *** ## Before you start Ads Manager uses the **cost integrations** you already have. There is nothing new to install. Needs a working cost integration Needs one reconnect ### Seeing your data If a campaign shows **cost** in ClickFlare, its platform connection works, and the campaign shows up in Ads Manager. If it shows no cost, set up or fix the cost integration for that platform first: * [Facebook (Meta) cost integration](/docs/en/integrations/facebook-1) * [Google Ads cost integration](/docs/en/integrations/google-ads-cost-tracking-integration) * [NewsBreak cost integration](/docs/en/integrations/news-break) * [Whop cost integration](/docs/en/integrations/whop-cost-integration) * [Taboola cost integration](/docs/en/integrations/taboola) ### Making changes Viewing campaigns only needs read access, which your cost integration already has. Making changes, such as pausing a campaign or editing a budget, needs **write access**, a permission the original connection did not ask for. So the first time you make a change on a platform, ClickFlare asks you to **reconnect** that integration and approve the new permissions. You do this once per integration. Reconnecting does not change your tracking or your cost data. Until you reconnect, you can browse everything in Ads Manager, but every change on that platform fails. If an action fails, reconnecting is the first thing to check. *** ## The Ads Manager view Ads Manager follows the structure of each platform. On Meta, for example, the tabs are **Campaigns**, **Ad Sets** and **Ads**, just like in Meta Ads Manager. At the top of the view you have: * **The platform tabs.** Switch between your platforms. * **The date range and timezone.** Choose the period the metrics cover. * **Refresh.** Reload the latest data from the platform and from ClickFlare. * **Search.** Filter the list by name, ID or metric. Every column can be sorted. Sorting by **cost**, then **profit** or **ROI**, is the fastest way to find the campaigns spending the most and check whether they make money. ### Choosing your columns Click **Default View** at the bottom left, then **Column Settings**. Columns are split into **Attributes** (such as status, bid strategy, budget and the **Enabled** on/off switch) and **Metrics** (such as cost, revenue, profit and ROI). Tick the ones you want, drag them into order, and click **Apply**. You can also add a **Custom Metric**, or **Save as preset** to keep a layout you use often. Each level (campaigns, ad sets, ads) has its own columns. ### Where the numbers come from | Comes from the ad platform | Comes from ClickFlare | | - | - | | Status, effective status and approval | Visits and clicks | | Budget, bid and bid strategy | Conversions and revenue | | Cost, through your cost integration | Profit, ROI and the other calculated metrics | Because revenue and conversions come from ClickFlare's own tracking, they do not depend on the platform's pixel. This is the main difference from the platform's own ads manager. *** ## Going from campaigns down to ads Tick the checkbox next to the campaigns you want to look into. The Campaigns tab shows how many are selected, for example **3 Selected**. Click the **Ad Sets** (or **Ad Groups**) tab. It now reads, for example, **Ad Sets for 3 campaigns** and shows only the ad sets of the campaigns you selected. Click the **Ads** tab to see the ads behind your selection, each with its own on/off switch, status and metrics. The Ads tab showing the ads of three selected campaigns, with on/off switches, status, effective status, cost, revenue, profit and ROI With nothing selected, each tab shows everything at that level. Status names follow the platform: Meta and Whop use **Active** and **Paused**, Google Ads uses **Enabled** and **Paused**, Taboola uses **Running** and **Paused**. On Meta, the **Effective Status** column shows the delivery state the platform reports, for example **Campaign paused** for an active ad whose campaign is paused, or **With issues**. *** ## Pausing and resuming The switch in the **On/Off** column pauses or resumes an item on the ad platform. The **Status** column updates to show the new state. To pause several at once: Tick the checkboxes of the campaigns, ad sets or ads you want to pause. A bar appears at the bottom with the number selected. Click **Pause** in the bar and confirm. If your selection includes paused items, the bar also shows **Start**, which resumes them. The same bar holds **Change Budget** and, where the platform allows it, **Change Bid**. Three losing campaigns selected, with the bottom bar showing 3 Selected, Start, Pause and Change Budget *** ## Changing budgets You can change one budget in the table or many at once. ### One budget, in the table Click the budget cell, type the new amount and press **Enter**. The change is sent to the platform straight away. ### Many budgets at once Tick the campaigns (or ad sets) whose budgets you want to change, then click **Change Budget** in the bar at the bottom. In the **Change Budget** window, pick an **Operation** and enter a **Value**: | Operation | What it does | | - | - | | **Set value to** | Sets every selected budget to the same amount. | | **Increase by** | Raises each budget by an amount (**\$**) or a percentage (**%**). | | **Decrease by** | Lowers each budget by an amount (**\$**) or a percentage (**%**). | When you use **%**, a **Reference metric** field appears. Leave it on **Current value** to change the budget by a percentage of itself, or choose a metric such as CPA, revenue, cost, profit, EPV or EPC to base the change on that metric instead. The Change Budget window set to increase by 20 percent of the current value Click **Preview changes**. Nothing is sent yet. Each affected row shows the old budget crossed out and the new one next to it, for example 600.00 → 720.00, and a bar at the bottom sums up the change, for example **Increase budget by 20% of current value · 3 campaigns**. Budget preview with old and new budgets for three campaigns and the confirmation bar at the bottom Click **✓** in the bar to send the changes to the platform, or **✕** to cancel and keep the current budgets. ### Bids Where the platform supports bid changes at that level, the bottom bar also shows **Change Bid** (a price-tag icon), for example on Google Ads campaigns. It opens a **Change Bid** window with the same operations, **\$** or **%** values and preview as **Change Budget**. Campaigns that use an automatic bid strategy, such as Taboola's **Maximize Conversions**, show **Auto** in the Bid column. *** ## Previewing ads On **Meta**, open an ad's preview from the **Ads** tab to see it the way people will. Switch between **Mobile feed**, **Desktop feed** and **Story** at the top of the preview. *** ## Taboola: managing sites On Taboola, every campaign has a **Manage sites** button in the **Actions** column. It opens the campaign's **site report**: every site the campaign ran on, with its on/off switch, site, site ID, blocked status, site CPC, cost, revenue, profit and ROI. The header shows the campaign's status, bid strategy and date range. The Taboola site report of a campaign, sorted by Blocked, with sites blocked at campaign and at account level The switch next to each site blocks or unblocks it on Taboola. The **Blocked** column shows where a site is blocked: | Blocked | Meaning | | - | - | | **Campaign** | Blocked for this campaign only | | **Account** | Blocked for the whole Taboola account | | **—** | Not blocked | Sort by **Cost** or **ROI** to find the sites that spend without returning, and by **Blocked** to review what is already excluded. Use the arrows at the top of the site report to move to the previous or next campaign without closing it. *** ## Frequently asked questions Ads Manager shows the campaigns that ClickFlare pulls cost for. Check that the campaign shows cost in your ClickFlare reports. If it does not, the cost integration is missing, not assigned to the traffic source, or not syncing. See [Cost not pulling](/docs/en/troubleshooting/cost-not-pulling). Most often the integration has not been reconnected yet, so ClickFlare can read the platform but not write to it. Reconnect the integration and approve the new permissions, then try again. A change can also fail when the platform itself rejects it, for example a budget below the platform's minimum. Yes, once per integration, the first time you make a change on it. Viewing works without reconnecting. No. It only adds the permission to make changes. Your tracking, cost sync and reports stay as they are. No. **Preview changes** only shows the new values in the table. Nothing changes on the platform until you click **✓**. Revenue, conversions and profit come from ClickFlare's tracking, not from the platform's pixel, so they can differ. For cost, check that the date range and timezone match the ones you use on the platform. The tab bar only shows platforms you have connected a cost integration for. Set up the cost integration for that platform, and its tab appears in Ads Manager. Yes. Open the platform's tab in Ads Manager and click **Join the waitlist**. The platforms with the most requests are built first. *** ## Related guides * [How cost is tracked in ClickFlare](/docs/en/tracking/how-cost-is-tracked-in-click-flare) * [How to set up traffic source cost tracking](/docs/en/tracking/how-to-setup-traffic-source-cost-tracking) * [Cost updates](/docs/en/advanced-features/cost-updates) * [Cost not pulling](/docs/en/troubleshooting/cost-not-pulling) This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.