> ## Documentation Index
> Fetch the complete documentation index at: https://clickflare.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Reddit Conversion API
> Adding Reddit Conversion API Integration
By using ClickFlare’s **Conversion API for Reddit Ads**, you can report conversion events from ClickFlare back to Reddit through Reddit’s **Conversion API (CAPI)**.
This process works similarly to using server-to-server postbacks, but it’s simpler and provides better reliability and attribution accuracy.
***
## Why should I use the Conversion API for Reddit Ads?
Due to increasing browser restrictions and privacy frameworks (such as Apple’s App Tracking Transparency), traditional client-side tracking methods have become less accurate.
Reddit’s Conversion API helps advertisers overcome these challenges by enabling **server-to-server event reporting**, ensuring that all conversions tracked in ClickFlare are also reflected accurately in Reddit Ads.
With the Reddit CAPI integration, you can:
* Improve conversion accuracy and reduce data loss.
* Enhance Reddit’s optimization algorithms for better campaign performance.
* Maintain attribution even when users opt out of browser tracking.
***
## What you'll need for the integration
* An active **Reddit Ads** account.
* An active **ClickFlare** account.
* Your **Reddit Pixel ID**.
* A **Conversion Access Token** (generated inside Reddit Events Manager).
***
## Where to Find Reddit Conversion API Information
### I. Pixel ID
1. Go to your [Reddit Ads Dashboard](https://ads.reddit.com/).
2. From the left menu, navigate to **Events Manager**.
3. Locate your existing **Pixel** or create a new one if you don’t have any.
* To create a new pixel, click **Create Pixel**, name it, and save.
4. Once created, copy your **Pixel ID** — you’ll need this when connecting to ClickFlare.
**Important:**
Reddit allows **only one Pixel per ad account**.
* If you need a second Pixel, you have two options:
1. **Create a new Reddit Ad Account**, or
2. **Contact Reddit Support** to request an additional Pixel for the same account (availability depends on Reddit’s approval).
***
### II. Conversion Access Token
To connect your Reddit Pixel to ClickFlare via API, you’ll need a **Conversion Access Token**.
Follow these steps:
1. In **Events Manager**, select your Pixel.
2. In the left sidebar, click **Conversions API**.
3. Under the **Set up manually** section, click **Generate Access Token**.
4. Copy the Access Token and store it securely — you’ll need to paste it in ClickFlare.
**Note:** Access Tokens are generated at the account level, so you can reuse the same token for all your Reddit Pixels if needed.
***
## Integrating Reddit Conversion API in ClickFlare
Follow the steps below to add your Reddit Conversion API integration:
1. In ClickFlare, navigate from the left-side menu to **Integrations → Conversion API Integrations**.
2. Click **Add Integration**.
3. From the list of available integrations, select **Reddit**.
***
### Step 1 — Add a new Reddit Pixel
1. In the Reddit integration screen, click **Add a new Pixel**.
2. Fill in the following details:
* **Pixel Name:** Choose a recognizable name.
* **Reddit Pixel ID:** Paste the Pixel ID you copied from Events Manager.
* **Access Token:** Paste the Conversion Access Token you generated.
3. Click **Save**.
***
### Step 2 — Map ClickFlare Events to Reddit Events
Specify which ClickFlare-tracked conversion events you want to send to Reddit Ads.
Under **Event Type Mapping**, match your ClickFlare events to Reddit’s standard or custom event types.
Some standard Reddit events include:
* Purchase
* Signup
* Lead
* ViewContent
* AddToCart
You can also map your own **custom events** if your funnel uses unique user actions.
👉 [Learn how to create custom events in ClickFlare](#)
***
### Step 3 — Configure Event Data and Add Additional Parameters
After mapping your conversion events, define which data fields you want ClickFlare to send to Reddit along with each event.
In the **Event Data Configuration** section, you’ll notice several parameters already mapped and grayed out — these are **default fields** that ClickFlare automatically includes in the Reddit Conversion API payload (such as Click ID, IP address, User Agent, Value, Currency, Country, and Region).
You can further enrich the event data by adding **additional parameters (match keys)** supported by Reddit, such as:
* **Email** (hashed using SHA-256)
* **Phone number** (hashed)
ClickFlare automatically hashes all sensitive data before sending it to Reddit CAPI, ensuring full privacy compliance.
Adding these identifiers helps Reddit more accurately match conversions to users and optimize your campaigns for higher ROAS and more efficient ad delivery.
> 📝 **Note:**
> Some parameters are required for Reddit attribution and cannot be modified or removed.
>
> When using the **Reddit traffic source template**, ClickFlare automatically includes all essential identifiers in the URL, so you only need to add optional fields if you want to provide additional data for optimization.
***
### Step 4 — Save and Verify the Integration
Once you’ve finished your configuration:
1. Click **Save**.
2. The Reddit integration will appear under your **Conversion API Integrations** list.
3. To verify that your setup is working:
* Trigger a test conversion in ClickFlare.
* Go to your **Reddit Events Manager → Test Events** tab.
* Check if the event appears successfully.
***
## Troubleshooting
| Issue | Possible Cause | Solution |
| ------------------------------------ | ------------------------------------- | --------------------------------------------------------------------------------------- |
| No events received | Invalid Access Token or Pixel ID | Regenerate a new Access Token and verify your Pixel ID. |
| Events showing as “Invalid Click ID” | Missing or incorrect rdt\_cid mapping | Ensure rdt\_cid is passed through your campaign URL and mapped correctly in ClickFlare. |
| Low match rate | Missing user data | Add additional match keys like Email, IP, or User Agent. |
***
**FREQUENTLY ASKED QUESTIONS**
Got questions? Find the answers below:
> **Q1:** Do I need to install the Reddit Pixel script if I’m using the Conversion API?
**A1:** No. When using ClickFlare’s Reddit Conversion API integration, conversions are sent server-to-server directly from ClickFlare.
However, you can still keep the browser pixel active if you want to compare event matching or have redundant tracking.
> **Q2:** Can I have multiple Reddit Pixels in the same ad account?
**A2:** No. Reddit currently allows **only one Pixel per ad account**.
If you need multiple Pixels, you’ll need to either create a new ad account or contact Reddit Support to request additional Pixels for the same account.
> **Q3:** Where do I find the Reddit Pixel ID and Access Token?
**A3:** You can find both in **Reddit Events Manager**:
* Your **Pixel ID** appears under your Pixel’s details.
* Your **Conversion Access Token** can be generated from the **Conversions API** section by clicking “Set up manually → Generate Access Token.”
> **Q4:** Do I need to manually add the `rdt_cid` parameter to my URLs?
**A4:** No. When using the Reddit traffic source template in ClickFlare, all required parameters (including Reddit’s click ID) are automatically appended to your campaign URLs.
ClickFlare automatically passes these identifiers to Reddit via CAPI.
## Related Resources
* [Creating Custom Events in ClickFlare](/docs/en/settings/custom-conversions)
* [Tracking Parameters and Tokens](/docs/en/tracking/passing-information-from-traffic-source-to-clickflare)
* [Facebook Conversion API Integration](/docs/en/integrations/facebook)
* [Snapchat Conversion API Integration](/docs/en/integrations/snapchat-capi-integration)