> ## Documentation Index
> Fetch the complete documentation index at: https://clickflare.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Troubleshooting

> Find the cause of the problems ClickFlare users hit most often, ordered by how frequently they actually happen.

Start from the symptom you can see. Each page works through the causes in the order they actually turn out to be responsible, so the first check is usually the answer.

This section is built from ClickFlare support history — roughly 24,000 conversations — so the ordering reflects what really goes wrong rather than what looks likely.

## Tracking is not recording

<Columns cols={2}>
  <Card title="Conversions not showing" icon="arrow-right-arrow-left" href="/docs/en/troubleshooting/conversions-not-showing">
    Clicks are tracked but conversions never arrive, or arrive unattributed.
  </Card>

  <Card title="Clicks or visits missing" icon="crosshairs" href="/docs/en/troubleshooting/clicks-not-tracked">
    Traffic is running but ClickFlare shows nothing, or far less than the ad platform.
  </Card>

  <Card title="Tokens arriving empty" icon="tag" href="/docs/en/troubleshooting/tokens-arriving-empty">
    Campaign, ad or keyword columns are blank, or show the literal token text.
  </Card>

  <Card title="Lander or offer link broken" icon="file-lines" href="/docs/en/troubleshooting/lander-or-offer-link-broken">
    The CTA does not move the visitor on, or every CTA goes to the same place.
  </Card>
</Columns>

## Numbers look wrong

<Columns cols={2}>
  <Card title="Cost not pulling" icon="money-bill" href="/docs/en/troubleshooting/cost-not-pulling">
    Spend shows zero or stops updating while the ad account clearly spent.
  </Card>

  <Card title="Payout or revenue wrong" icon="money-bill" href="/docs/en/troubleshooting/payout-or-revenue-wrong">
    Conversions register but the amount is zero, fixed, or not what the network paid.
  </Card>

  <Card title="Numbers do not match" icon="chart-simple" href="/docs/en/troubleshooting/numbers-dont-match">
    ClickFlare, the ad platform and the network each report something different.
  </Card>
</Columns>

## Setup will not complete

<Columns cols={2}>
  <Card title="Domain will not verify" icon="globe" href="/docs/en/troubleshooting/domain-not-verifying">
    A custom domain sits in pending or error and never turns active.
  </Card>

  <Card title="CAPI or pixel not firing" icon="plug" href="/docs/en/troubleshooting/capi-or-pixel-not-firing">
    The integration saves, but the ad platform receives no events.
  </Card>
</Columns>

## Before you start

Two things account for a large share of reports, and both are quick to rule out.

<AccordionGroup>
  <Accordion title="Are you on your own tracking domain?" icon="globe">
    Shared domains get flagged by ad networks, and a flagged domain produces exactly the symptoms above — missing clicks, broken redirects, rejected ads. Always run traffic on a domain you control.

    See [Custom Domains](/docs/en/settings/custom-domains).
  </Accordion>

  <Accordion title="Have you waited for the data?" icon="clock">
    Conversions arrive when the network fires the postback, which for many offers is minutes or hours after the click, not seconds. Cost integrations pull on a schedule rather than continuously.

    Before investigating, confirm you are actually looking at a window where data should already exist. See [Cost Updates Logs](/docs/en/advanced-features/cost-updates).
  </Accordion>
</AccordionGroup>