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Everything you need to track campaigns accurately in ClickFlare — from your first redirect campaign to server-to-server postbacks, cost integrations and the Tag Manager.

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New to ClickFlare?

Start here. These three take you from a blank account to a campaign that reports real clicks and conversions.

What Is ClickFlare?

What the platform does

Account Setup

Set up your account

First Campaign

Build one end to end
Before you run any traffic, add your own tracking domain under Settings → Domains. Shared domains get flagged by ad networks, and a flagged domain costs you campaigns. See Custom Domains.

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Browse by topic

Core concepts

Campaigns, traffic sources, offers, landers and flows — what each one is and how they fit together.

Campaigns

Create campaigns, choose redirect or direct tracking, and build paths and destinations.

Tracking setup

Add offers, landers, traffic sources and affiliate networks, then wire them into a flow.

Conversion tracking

S2S postbacks, conversion pixels and scripts — getting conversions back into ClickFlare.

Integrations

Conversion API, cost tracking, affiliate networks, RSOC and e-commerce platforms.

Tag Manager

Tags, triggers, variables and the data layer, without touching your lander’s code.

Settings

Tracking domains, DNS setup, naming templates and account configuration.

Workspaces & team

Public and private workspaces, user roles, and sharing reports with clients.

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The parts people get stuck on

Most support requests come down to one of these. If something isn’t tracking, start here.
Almost always the postback. Your offer URL has to carry the ClickFlare click ID in the parameter your network expects, and the postback URL you give the network has to use ClickFlare’s parameters with that network’s macros.
Redirect sends the visitor through a ClickFlare URL. Direct keeps them on your own page and reports with a script. Which you pick changes how you set the campaign up and where the script goes.
Getting traffic source data into ClickFlare, and getting ClickFlare’s data back out to your network and your ad platform.
Use your own domain, never a shared one. These cover adding it and pointing DNS at ClickFlare.

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Still stuck?

Contact support

How to reach the ClickFlare team and what to include so they can help quickly.

Glossary

Every term used across these guides, defined in one place.