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Here’s a comprehensive list of all ClickFlare built-in variable types:

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Clicks

Clicked Element Classes: This will be the string value of the classes attribute on the DOM element that was clicked. Clicked Element Target: This will be the string contained in the target attribute value of the clicked element. Clicked Element ID: This will be the string value of the ID attribute on the DOM element that was clicked. Clicked Element Text: This will return a string contained in the textContent / innerText attribute value of the auto-event element Clicked Element URL: This returns a string contained in the href or action attribute value of the auto-event element

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Forms

Form ID: This will be the string value of the ID attribute on the Form element that was clicked. Form Target: This will be the string contained in the target attribute value of the clicked Form element. Form Text: This will return a string contained in the textContent / innerText attribute value of the Form element Form URL: This returns a string contained in the href or action attribute value of the form element

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Pages

Page Hostname: Provides the hostname portion of the current URL. Page URL: Provides the full URL of the current page. Referrer: Provides the full referrer URL for the current page. Referrer Domain: Provides the full referrer Domain for the current page. Time on Page: Provides the time the user spent on the page.

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Utilities

Custom Event: Accesses the event key in the dataLayer, which is the name of the current dataLayer event. Random Number: Returns a random number value.

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ClickFlare

ClickFlare gathers a wide range of information about your user and stores it under your CF account. All of these data is available to be accessed through the Tag Manager for you to create custom tags and triggers. The list contains more than 100 variables. Here’s only a small part of the list as an example: CF CLICK ID: Returns the value of the ClickFlare click ID stored in the cookie. EXTERNAL ID: Returns the value of the traffic source click ID. VISIT ID: Returns the value of the visit ID. VISITOR ID: Returns the value of the visitor ID. DEFAULT PAYOUT: Returns the value of the default payout for that offer. COST: Returns the value of the Cost parameter. … For the meaning of the rest of variables, please check the glossary of terms