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This feature lets you create more advanced visitor paths by adding an extra step to your campaign funnel with a lander. Before reaching an offer, a visitor will see two landing pages: first, a pre-lander, which links to additional landers, each containing links to different offers. This approach allows you to provide more content to visitors and potentially increase your conversion rates.

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How does it work?

When creating a new campaign in ClickFlare and selecting the Listicle tracking option, you need to choose a pre-lander from the list of existing ones. The number of CTAs in this pre-lander determines how many lander-offer pairs you can link to it. Once you select your pre-lander, you must choose the appropriate number of landers, with each lander paired with a single, unique offer.
Meaning that you cannot rotate offers or use multi-offer click URLs in this setup.

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How It Works

  • Pre-Lander Selection When creating a new campaign and selecting the Listicle tracking option, choose a pre-lander from your existing list.
    • The number of CTAs in the pre-lander determines how many lander-offer pairs you can link to it.
  • Landers & Offers After selecting your pre-lander, you need to add the corresponding number of landers, each paired with one unique offer.
    • You cannot rotate offers or use multi-offer click URLs in this setup.
  • URLs Generated Once set up, you will get:
    • Standard campaign URL: Redirects visitors from ads to the pre-lander.
    • Intermediate click URL: Redirects visitors from the pre-lander to a lander.
    • Classic click URL: Redirects visitors from a lander to the final offer.

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Rules to Keep in Mind

  • A listicle can include up to 20 landers.
  • Each offer and lander can only be used once.
    • A lander cannot link to multiple offers.
    • An offer cannot be linked from multiple landers.
  • The maximum number of landers a visitor can go through is two.

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**Step 1 - **Pre-Lander Selection

  • Go to the Landers section on the left-hand menu
  • Select +New.
  • *Make sure to toggle the “Is Prelander” option (as seen in the pic below). Make sure to toggle the "Is Prelander" option (as seen in the pic below)*
  • Fill in:
    • Name of the pre-lander.
    • URL of the pre-lander.
    • Number of CTAs (determines how many landers you can use).
  • Select the number of CTAs. This number will define how many landers you’ll be able to use. So if you have selected 3 CTAs, then you’ll be able to use 3 landers.
  • Copy all generated links into a document for reference.
  • Once done, click Save.

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Step 2 - Adding Landers & Offers

  • Add the same number of landers and offers as the number of CTAs you selected for the pre-lander.
  • Ensure each lander is paired with a single, unique offer.

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Step 3 - Creating a Listicle Campaign

  • Start creating a new campaign.
  • Enter the General Info for your campaign.
    • Choose the path for your listicle and give it a name.
    • Select Listicle as the path destination.
    • Select the pre-lander you created. Move to Destination Info:
    • Example: If the pre-lander has 3 CTAs:
      • Lander 1 → Offer 1
      • Lander 2 → Offer 2
      • Lander 3 → Offer 3 Pair landers with offers according to the number of CTAs:
    Pair landers with offers according to the number of CTAs
  • Once done, click Save.
  • In the Tracking tab, copy the campaign & click URLs.

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Step 4 - Setting up your landing pages

To complete the setup, you also need to update your landing pages with the appropriate click URLs.
  • For the prelander, place all intermediate click URLs that you have copied from the prelander’s setup into the <body> section of this landing page:
    Make sure to include the lander script on the first page the visitor is redirected to after clicking the ad (pre-lander). This ensures the visitor journey is tracked correctly.
    Make sure to include the lander script on the first page the visitor is redirected to after clicking the ad…
  • For the landers, place the same click URL that you have copied from the campaign’s setup into each of your landers’ <body> section:
This structure ensures:
  1. Correct tracking of the visitor journey.
  2. Each visitor goes through the intended funnel (pre-lander → lander → offer).
  3. Offers and landers are not reused incorrectly.