Google Adsense RSOC/AFS integration guide

⚠️ Both tracking methods are required. Without in-page tracking, no conversions are captured. Without the API integration, conversions won’t have revenue data. Make sure to complete both parts of the guide for accurate and complete tracking.

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Prerequisites:

• An active Google AdSense account with RSOC (Related Search for Content) enabled
• An active ClickFlare account

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Part I: In-Page Conversion Tracking Setup

👉 Already have your own tracking setup? Jump to the Own Tracking Setup section →

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Step 1: Set Up Your Offer Page

https://yourdomain.com/article?q=query&utm_source=source&utm_campaign={campaign_id}&style_id=REPLACE&channel_id=REPLACE&clickid={cf_click_id}

✅ Required parameters: style_id, channel_id, clickid={cf_click_id} These are essential for tracking and revenue attribution. Make sure to always pass them in your Offer URL

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Step 2: Pass Parameters to the SERP Page

• channel_id
• style_id
• clickid

⚠️ Failing to include these will prevent ClickFlare from tracking conversions or assigning revenue.

// Optional to get styleId, channelId and clickId from the url
// const params = new URLSearchParams(window.location.search);
// const styleId = params.get("style_id");
// const channelId = params.get("channel_id");
// const clickId = params.get("clickid");

_googCsa("relatedsearch", {
	resultsPageBaseUrl: `https://results-page/search?style_id={styleId}&channel_id={channelId}&clickid={clickId}`
}, {
	container:"container",
	styleId: "styleId",
	adLoadedCallback:window.relatedUnitLoaded||null,
	relatedSearches:6
})

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Step 3: Add the ClickFlare Script to the SERP Page

<script>
function sendBeacon(url) {
  if ('sendBeacon' in navigator) {
    navigator.sendBeacon(url);
  } else {
    const xhr = new XMLHttpRequest();
    xhr.open('GET', url, false);
    xhr.send();
  }
}

function readCookie(name) {
  const value = `; ${document.cookie}`;
  const parts = value.split(`; ${name}=`);
  if (parts.length === 2) return parts.pop().split(";").shift();
}

function readQueryParam(name) {
  const urlParams = new URLSearchParams(window.location.search);
  return urlParams.get(name);
}

window.addEventListener("message", () => {
  const elem = document.activeElement;
  if (
    elem &&
    elem.tagName === "IFRAME" &&
    event.origin === "https://syndicatedsearch.goog"
  ) {
    const click_id = readQueryParam('clickid') || readCookie("cf_click_id");
    const keyword = readQueryParam("keyword");
    const channel_id = readQueryParam("channel_id");
    const style_id = readQueryParam("style_id");
    const ct = 'click';
    const tracking_domain = "REPLACE_WITH_YOUR_TRACKING_DOMAIN.com";

    const cv_pixel_url = new URL(`https://${tracking_domain}/cf/cv`);
    cv_pixel_url.searchParams.set('click_id', click_id);
    cv_pixel_url.searchParams.set('param1', keyword);
    cv_pixel_url.searchParams.set('param10', channel_id);
    cv_pixel_url.searchParams.set('param11', style_id);
    cv_pixel_url.searchParams.set('ct', ct);

    sendBeacon(cv_pixel_url.toString());
  }
});
</script>

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What This Script Does

• Detects when a user clicks on a result inside the Google iframe (monetized event)
• Sends the conversion to ClickFlare using an image pixel
• Fires the clicked keyword back to ClickFlare
• Includes click_id, channel_id, and style_id for revenue matching

https://your_tracking_domain.com/cf/cv?click_id=123&pram1=KEYWORD&param10=CHANEL_ID&param11=STYLE_ID&ct=click

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📌 Special Case: Running RSOC with Google Ads (Direct Tracking Setup)

✅ The rest of the setup (Offer URL, SERP pixel script, AdSense API integration) remains exactly the same.

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What You Need to Do

1. Send Google Ads traffic directly to your article page
2. Inject the ClickFlare Direct Tracking Script on that first page

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Where to Find the Direct Tracking Script in ClickFlare

1. Create a Direct Tracking Campaign (Follow this guide to learn how to create one.)
2. In the final step, under the Tracking tab, you will see:
   • Your Offer Tracking URL (to be used as the destination in Google Ads)
   • Your Offer Tracking Script
3. Copy the Offer Tracking Script and paste it into the <head> section of your article page (the first page the user lands on)

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When to Use This

• ✅ Use this setup only when running Google Ads (Search, Display, Discovery, etc.)
• ❌ For all other sources (e.g., Facebook, TikTok, Taboola), use the default redirect setup described in Part I

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Part II: Connect Google AdSense API Integration

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Step 1: Go to Integrations

• Go to the Left Sidebar
• Under RSOC, click Add Integration

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Step 2: Authorize Google Account

• Choose the Google AdSense template
• Give the integration a Name
• Click Select Google Account and sign in with your AdSense account
• Grant access when prompted

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Step 3: Choose a Custom Conversion Event

• Select “Click” as the conversion event to link revenue to the click tracked from the script above

🧠 Don’t have a custom conversion yet? Follow our Custom Conversion Guide to create one.

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Step 4: Save the Integration

• Click Save
• Your Google AdSense integration will now appear in the RSOC Integrations list

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Own Tracking Setup

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What You Need to Do

✅ Required Parameters:

• click_id — ClickFlare’s unique click ID
• param10 — Google channel ID
• param11 — Google style ID
• ct=click — Conversion type (required)

https://your_tracking_domain.com/cf/cv?click_id=123&param10=YOUR_CHANNEL_ID&param11=YOUR_STYLE_ID&ct=click

⚠️ If any of the required parameters are missing or incorrect, revenue will not be attributed to the conversion.

Q1: What happens if I don’t pass channel_id or style_id?

Q2: Can I use this for AFD (AdSense for Domains)?

Q3: How often is revenue updated?

Q4: Can I track multiple RSOC styles in one campaign?

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Related Resources:

• About RSOC
• Custom Conversions
• Direct Campaign Tracking
• How Click & Conversion Data is Transferred