Marketcall and ClickFlare Integration Guide

• The offer URL sends the ClickFlare click ID to Marketcall in subid. For lead offers that’s Marketcall’s tracking link. For call offers it’s your own landing page, where Marketcall’s call tracking code shows a tracked phone number.
• The postback URL sends it back to ClickFlare with every call or lead, together with your payout. You create it in Marketcall under Automation → Postbacks.

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At a glance

1. Set the domain and reporting time.
2. Create the Marketcall network.
3. Calls: add dynamic call tracking.
4. Create the offer with subid.
5. Add the postback in Marketcall.

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How the data flows

Ad click
  → https://trk.yourdomain.com/cf/r/CAMPAIGN?...
     (ClickFlare records the click and generates the click ID)

Call offers:
  → https://your-landing-page.com/?subid=CF_CLICK_ID
     (Marketcall's call tracking code reads subid and shows a tracked number)
  → Visitor calls the number

Lead offers:
  → https://trkmcl.com/abc123/xyz789?subid=CF_CLICK_ID
     (Marketcall stores the ClickFlare click ID in subid)
  → Visitor submits the lead form

  → Marketcall fires your postback:
     https://trk.yourdomain.com/cf/cv?click_id=CF_CLICK_ID&payout=45.00&txid=MARKETCALL_CALL_ID
     (ClickFlare matches the conversion to the original click)

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What you’ll need

• An active ClickFlare account with your own tracking domain set up. Shared domains get flagged by networks and blocked by browsers. See Tracking domains.
• A Marketcall affiliate account with an approved campaign for the offer you want to run.
• For call offers: a landing page you control, approved for the campaign, where you can add Marketcall’s code before </head>.

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What the Marketcall template contains

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Setup

1

Set up your own tracking domain

Add a custom tracking domain before anything else, for example trk.yourdomain.com. The postback URL is built on this domain, so changing it later means updating the postback in Marketcall too. See Tracking domains.

2

Report conversions by postback time

Go to Settings → General Settings and set Conversion registration time reporting to Postback Timestamp.Marketcall reports a call on the day it happened, and a call can change status days later. With the default Visit Timestamp, ClickFlare reports it on the day of the original click, so the dates differ between the two platforms. See Conversion registration time.

This is an account-wide setting. It changes the date conversions are reported on for every campaign.

3

Create the campaign

Go to Campaigns → New Campaign, choose Redirect tracking, pick your traffic source and select your tracking domain. See Creating a campaign.

4

Create the Marketcall affiliate network

While creating the offer for the campaign, create a new affiliate network in its Affiliate Network field. You can also create it first under Affiliate Networks → + New. Either way:

1. Search for Marketcall and pick the template.
2. Name it after the offer type, for example “Marketcall - Calls”. If you run both call and lead offers, create a second one, “Marketcall - Leads”, so each has its own transaction ID.
3. Set Transaction ID to {call_id} for calls, or {lead_id} for leads.
4. Leave Event Type empty.
5. Under Conversion tracking, select your own Tracking Domain and keep S2S Postback URL as the tracking method.
6. Set Payout currency to the currency Marketcall pays you in. Marketcall’s own examples use USD.

ClickFlare builds the postback URL from these fields:

https://trk.yourdomain.com/cf/cv?click_id={subid}&payout={earn}&txid={call_id}

Copy the postback URL and save the network.

5

Calls: set up dynamic call tracking on your landing page

Skip this step for lead offers. For call offers, Marketcall shows each visitor a tracked phone number, so it can tie the call to the visit and to its subid.

1. In Marketcall, go to Call Tracking → Sites and click Add a site.
2. Fill in your landing page URL and a Tracking session duration. Marketcall usually uses 30 minutes.
3. For Number Substitution, choose DOM Selector with a[href^="tel:"], or another selector that matches the phone links on your page.
4. Set the Phone Number Format, for example (XXX) XXX-XXXX, and click Add.
5. Click Get the code, choose the approved campaign, and paste both codes into your landing page before </head>.

Marketcall’s code reads subid from the page URL. ClickFlare puts it there in the next step.

6

Create the offer in ClickFlare

In the offer form:

1. Name the offer.
2. Select the Marketcall affiliate network you just created.
3. Paste the URL into Offer URL with subid={cf_click_id} at the end:

For call offers, use your landing page with the call tracking code:

https://your-landing-page.com/?subid={cf_click_id}

For lead offers, use the tracking link from My Campaigns in Marketcall:

https://trkmcl.com/abc123/xyz789?subid={cf_click_id}

If you pasted the URL without subid, you can turn on Append Click ID to Offer Url instead. ClickFlare then adds subid={cf_click_id} from the template. Use one or the other, not both.

Write {cf_click_id} with braces. Without them Marketcall stores the literal text cf_click_id, the postback returns that text, and the conversion cannot be matched to a click.

Set the payout to Auto so ClickFlare uses the payout value from the postback.

7

Add the postback in Marketcall

In Marketcall, go to Automation → Postbacks and add a postback. Then set:

Field	Value
Template	Custom
Object	Call for call offers. For lead offers, choose the lead object if your panel lists one.
HTTP Method	GET
Trigger	Status
Status	All, or one status. See Call statuses.
Campaign	All, or one campaign
Link	The ClickFlare postback URL you copied

The macros Marketcall supports, such as {call_id}, {action} and {duration}, are listed under Parameters on the same page. Save the postback.If you run lead offers too, add a second postback for leads with the lead network’s URL, which ends in txid={lead_id}.

8

Add a lander (optional)

For lead offers, if you send traffic through a lander before the Marketcall link, the lander’s CTA must use the ClickFlare click URL, not the Marketcall link. ClickFlare then adds the click ID when it redirects to the offer. See Paths with landers and offers.For call offers, your landing page already is the offer: no separate lander is needed.

9

Save the campaign and launch

Save the campaign, copy the campaign URL from the Tracking tab and use it in your ads. Before you spend money on traffic, run the checks in Verify the setup.

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Stop one call counting twice

• A postback with Status: All can fire when the call is created and again when its status changes. The {action} macro shows which one it was (create or update).
• Marketcall’s own lead guide for its Keitaro tracker adds two postbacks with the same URL: one on a Created trigger and one on an Updated trigger. If your panel offers these triggers, the same lead fires twice.

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Call statuses and what ClickFlare counts

• Status: All gets calls into ClickFlare fast. With txid={call_id}, each status change replaces the conversion with the latest payout. Ask your manager what {earn} holds for a refused call, because a call that ends refused may keep a payout in ClickFlare if the update doesn’t change it.
• One status, such as Approved, makes ClickFlare count only paid calls, but they arrive after the hold time.

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Calls and leads as separate columns

1. Create two custom conversions in ClickFlare, for example with the parameters call and lead.
2. Add &ct=call to the end of the call postback in Marketcall, and &ct=lead to the lead postback:

https://trk.yourdomain.com/cf/cv?click_id={subid}&payout={earn}&txid={call_id}&ct=call

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Verify the setup

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Troubleshooting

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FAQ

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