Give the algorithm better data. Get cheaper conversions.

Your ad platforms are only as smart as the data you feed them. ClickFlare sends accurate, enriched, server-side conversion signals to Meta, Google, and TikTok, so they optimize toward your real buyers and your CPAs come down.

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The algorithm is only as good as your data

When your ad platform sees incomplete or low-quality conversion data, it can't find your best customers. It just spends more to find worse ones, and you pay for the difference.

Missed conversions

30 to 40% of conversions never make it back

Browser pixels are blocked by ad blockers and iOS before they fire. The conversions happen, but Meta and Google never hear about them, so they optimize as if they didn't.

Thin event data

Low event match quality scores

Pixels send thin event data: maybe an email, maybe not. Low match quality means the platform can't tie conversions to users, so attribution and targeting both degrade.

Poor targeting

Weak lookalike and broad audiences

Seed audiences built on partial data produce weak lookalikes. As the platform expands them, the quality degrades further, and your cost per quality conversion climbs.

Bad signals in, bad optimization out

Every weak signal compounds. The damage doesn't stop at attribution: it follows the data all the way through the algorithm.

Weak signals

Blocked pixels and thin event data reach the platform.

Data quality

degrading

Bad targeting

The algorithm aims at the wrong users with incomplete data.

On-target reach

falling

Higher CPA

You spend more to reach fewer of the right people.

Efficiency

dropping

Worse lookalikes

Seed audiences degrade, and expansion makes it worse.

Audience quality

collapsing

How ClickFlare improves your signals

Better data in means better optimization out. ClickFlare upgrades every signal your ad platforms receive.

Send Everything

Server-side CAPI delivers the conversions pixels lose

ClickFlare sends conversion events directly from the server to Meta, Google, and TikTok, no browser involved. Ad blockers and iOS restrictions can't touch them. The platform finally sees the full picture of who actually converted.

Meta CAPI, Google Enhanced Conversions, TikTok Events API

Recovers the 30-40% of events client-side pixels miss

Configurable conditional rules on which events to send

No code: map events once, send to every platform at once

Enrich It

Higher event match quality, automatically

It's not just about sending more events, it's about sending richer ones. ClickFlare attaches the customer data parameters the platforms use to match conversions to users: hashed email, phone, IP, user agent, click IDs. Higher match quality means better attribution and sharper targeting.

Passes hashed PII parameters that lift event match quality

Captures fbclid, gclid, ttclid and stores them server-side

Sends conversion value so the platform optimizes for revenue

Privacy-compliant: data hashed before it leaves your server

Keep It Clean

Automatic deduplication, no double counting

When you run both a browser pixel and server-side CAPI, the platform can count the same conversion twice and skew your optimization. ClickFlare deduplicates events automatically using a shared event ID, so every conversion is counted exactly once.

Shared event ID across browser and server events

Clean conversion counts the platform can trust

Run pixel and CAPI together with zero overlap

Send Quality

Train the algorithm on your best customers

Send only the conversions that matter. Pass conversion value, qualified leads, or high-LTV purchases as the optimization signal, so the platform learns to find more of your most profitable customers, not just more clicks.

Value-based optimization with real revenue per event

Conditional rules: only send leads above a quality threshold

Stronger seed audiences for better lookalikes