How ClickFlare's CAPI works
Other tools just relay raw events to the platform. ClickFlare lets you control what you send, enrich it, and filter out the noise, so every signal makes your ads cheaper to run.
Choose exactly which events to send
Tell each platform what counts as a win. Send your real purchases and leads as primary events, and feed in secondary actions like add-to-carts so the algorithm learns your whole funnel, not just the final sale. You decide what every platform sees.
Strengthen every signal you send
The more the platform knows about a conversion, the more cheaply it finds you the next one. ClickFlare attaches hashed customer data and attribution to every event, so match rates climb and your cost per result drops. Most tools send a bare event and leave that performance on the table.
Only send the conversions that matter
Garbage signals train the algorithm to find you more garbage. Send only the conversions worth optimizing toward, filtered by country, payout, or anything you track, and the platform builds audiences from your best customers instead of your worst. Better inputs, better lookalikes, lower CPA.
