Conversions live in your network, not your tracker
Your affiliate network knows about every lead, sale, and rebill. But unless that data flows back into your tracker, you're flying blind on which traffic actually made money.
Fragile setup
Manual postback mapping
Every network formats its postback parameters differently. Wiring click ID, payout, and status by hand for each one is fiddly, easy to get wrong, and breaks silently.
Hidden revenue
Revenue you can't see per offer
Without conversion and payout data flowing back, you can't calculate real EPC or ROI per offer. You optimize on clicks and guesses instead of profit.
Partial funnel
No view of the full funnel
Leads, sales, upsells, rebills, and refunds get lumped into one number, or lost entirely. You can't see where revenue really comes from, or when it churns back out.
