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EF
Everflow conversions,matched to the original click
ClickFlare passes its click ID to Everflow in the sub2 parameter of the offer URL. When a conversion happens, Everflow fires the ClickFlare postback, and the conversion lands on the right campaign, lander and traffic source.
The click ID goes in sub2. Without it, conversions can't match.
Affiliate network
S2S postback
Ready-made template
Everflow results you can trust per click
Every conversion tied to a click
Everflow returns the ClickFlare click ID it received in sub2, so each conversion lands on the exact click, campaign and traffic source behind it.
Track more than one event
Append different ct values to the Everflow postback to report each Everflow event type as its own custom conversion column in ClickFlare.
Postback built for you
The Everflow template generates the postback URL. Copy it, paste it into Everflow's Postbacks section and save.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on Everflow
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Everflow
Through the Conversion API or postback
05
Cost API
Spend pulled in
Everflow cost matched to each campaign
01
Your ad
Everflow click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Everflow
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Everflow API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Everflow
Offer or call
The network tracks the action
04
Everflow
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Everflow
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Affiliate network
sub2 out, postback back in
ClickFlare adds sub2={cf_click_id} to your Everflow redirect link. Everflow keeps that value with the click. On conversion, Everflow fires the ClickFlare postback, and ClickFlare records the conversion against the original click.
Click ID sent in the sub2 parameter
Postback set once in Everflow Postbacks
Event types split with the ct parameter
Today, one campaign
example
Spend pulled from Everflow
cost
$412.30
Conversions recorded
today
38
Sent back to Everflow
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every Everflow click
key macros
sub2={cf_click_id}, ct
captured
From the Everflow template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Everflow is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
2.3B
Events tracked
Setup
Connected in four steps
You need an active Everflow account and an active ClickFlare account.
Add Everflow from the template In ClickFlare, open Affiliate Networks, click + New and choose the Everflow template. Copy the postback URL and click Save.
Paste the postback in Everflow Log in to Everflow, go to Postbacks, paste the ClickFlare postback URL and save it. Append ct values if you want to track several Everflow event types.
Copy the offer's redirect link In Everflow, open Offers, select the offer you want to promote and copy the Redirect Link from its tracking URLs.
Create the offer in ClickFlare In Offers, click + New, select Everflow as the affiliate network, name the offer, paste the redirect link and append sub2={cf_click_id} after the ? sign. Save and add it to a campaign.
Parameter to append to the Everflow offer URL
sub2={cf_click_id}
app.clickflare.com/integrations
EF
Everflow
Affiliate network
Connected
Everflow account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Everflow template selected
Macros pre-filled
Tracking URL in Everflow
Click ID captured
Conversions reported
Payout included where supported
Everflow connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Everflow added
Offer URL carries the click ID
Postback set in Everflow
Payout and event included
Conversions arriving
Matched to the click
Everflow connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
You can send traffic straight to the Everflow offer or show an advertising page first. Pick the campaign path that matches your funnel.
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Your Everflow offers, tracked to the payout.
Every Everflow conversion matched to its click and source. Free 14-day trial, no credit card, free migration from any tracker.
