E-commerce tracking is harder than it looks
Your store, your ad platforms, and your analytics all report different numbers. Without one accurate source, you scale on guesses.
Missed sales

Your ad platform misses sales
Meta reports 12 purchases. Your store actually had 18. Ad blockers and iOS hide the rest, so you're optimizing on incomplete data and over-paying for every sale.
Three sources

Your numbers never match
Google says 3.9x. Meta says 4.8x. Shopify says something else again. With no single source of truth, you can't tell which campaigns to scale with confidence.
No product view

You can't see what's working
Which ad drives sales? Which pre-sell page converts? Which checkout makes the most per order? Without product-level answers, you're scaling blind.