CartPanda sales,attributed by S2S postback

ClickFlare appends cid={cf_click_id} to your CartPanda promolink. CartPanda stores the click ID and returns it in an S2S postback with the order value and optional product and customer fields, so each sale lands on the right click.

CP
CartPanda
E-commerce checkout platform
At a glance
How it connects
CartPanda S2S Tracking integration
What syncs
Sales, payout, product and customer fields
Sync schedule
Real time, per conversion
Key parameters
cid={cf_click_id}, {cid}, {total_price}, {amount_affiliate}
Works with
Redirect or direct campaigns, with or without a lander
Good to know
No cid on the promolink means no conversions are tracked.
E-commerce platform
S2S postback
Revenue or commission

CartPanda sales, matched server to server

Server-to-server sales

CartPanda sends each sale from its S2S Tracking integration to ClickFlare, matched by the click ID it stored from the promolink.

Revenue or commission

Post {total_price} to record gross sales revenue, or {amount_affiliate} to track your affiliate commission instead.

Product and buyer detail

Add CartPanda tokens like {product_id}, {product_name} or {email} as params and break sales down by product in reports.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on CartPanda
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to CartPanda
Through the Conversion API or postback
05
Cost API
Spend pulled in
CartPanda cost matched to each campaign
01
Your ad
CartPanda click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to CartPanda
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
CartPanda API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
CartPanda
Offer or call
The network tracks the action
04
CartPanda
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
CartPanda
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
E-commerce platform

cid on the promolink, {cid} in the postback

CartPanda calls its product or checkout URL a promolink. Add cid={cf_click_id} to it in your ClickFlare offer. CartPanda keeps that ID and sends it back as {cid} in the postback when the sale happens.
  • Template preconfigures the cid parameter
  • Postback set in Tracking & Scripts
  • ct value must match your custom conversion
Today, one campaign
example
Spend pulled from CartPanda
cost
$412.30
Conversions recorded
today
38
Sent back to CartPanda
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every CartPanda click
key macros
cid={cf_click_id}, {cid}, {total_price}, {amount_affiliate}
captured
From the CartPanda template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for CartPanda is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
2.3B
Events tracked
Setup

Connected in four steps

You need a CartPanda store with admin access, a ClickFlare account and your ClickFlare tracking domain.
  1. Add CartPanda from the template In ClickFlare, go to Affiliate Networks, Add new, and select the CartPanda template. It preconfigures the cid click ID parameter. Optionally create a Sale custom conversion.
  2. Create the offer from your promolink Create an offer, select CartPanda and paste your promolink, the product or checkout URL. Append &cid={cf_click_id} and save.
  3. Add the S2S postback in CartPanda In CartPanda, go to Admin, Tracking & Scripts, S2S Tracking. Create a new integration, name it, paste your ClickFlare postback URL, activate it and save.
  4. Create the campaign Create a redirect or direct campaign with your traffic source, the CartPanda offer and an optional lander. Use the campaign URL in your ads.
S2S postback URL for CartPanda
https://your_tracking_domain.com/cf/cv?click_id={cid}&payout={total_price}&param5={product_id}&param6={product_name}
app.clickflare.com/integrations
CP
CartPanda
E-commerce platform
Connected
CartPanda account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
CartPanda template selected
Macros pre-filled
Tracking URL in CartPanda
Click ID captured
Conversions reported
Payout included where supported
CartPanda connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
CartPanda added
Offer URL carries the click ID
Postback set in CartPanda
Payout and event included
Conversions arriving
Matched to the click
CartPanda connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
Test with a click from the ClickFlare campaign URL. A purchase that didn't start from a ClickFlare click has no valid click ID to match.
CartPanda setup guide
Open the guide
In your reports

What you see once it's connected

  • Sales per campaign
  • Gross revenue or commission
  • Sales by product
  • ROI by traffic source
  • Lander vs. direct results
Use cases

How media buyers run it

Meta → checkout

Send Meta ads straight to the CartPanda checkout URL with the click ID attached. No lander needed.
Native → advertorial → CartPanda

Advertorial → promolink

Test presell angles and see which one turns readers into buyers.

Commission view

Promoting a CartPanda product as an affiliate? Post {amount_affiliate} as payout and judge campaigns on commission earned.
Frequently asked questions

Questions about CartPanda

No items found.
Setup guides
CartPanda setup guide
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with CartPanda?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has a CartPanda affiliate network template, and CartPanda sends sales to ClickFlare through an S2S postback."}}, {"@type": "Question", "name": "How does CartPanda receive the ClickFlare click ID?", "acceptedAnswer": {"@type": "Answer", "text": "Append &cid={cf_click_id} to your CartPanda promolink in the ClickFlare offer. CartPanda stores it and returns it as {cid} in the postback."}}, {"@type": "Question", "name": "Should I use {total_price} or {amount_affiliate} as payout?", "acceptedAnswer": {"@type": "Answer", "text": "Use {total_price} to record gross sales revenue. Use {amount_affiliate} to track your actual affiliate commission instead."}}, {"@type": "Question", "name": "Do I have to name the CartPanda conversion Sale?", "acceptedAnswer": {"@type": "Answer", "text": "No. Name it anything, as long as its parameter matches the value you pass in the postback's ct parameter, if you use it."}}, {"@type": "Question", "name": "What if I forget cid on the CartPanda offer URL?", "acceptedAnswer": {"@type": "Answer", "text": "CartPanda never receives the click ID, so the postback can't match the sale to a click and no conversions are tracked."}}, {"@type": "Question", "name": "Can I pass customer and product data from CartPanda?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. CartPanda supports tokens like {email}, {product_name} and {first_name}. Append them as optional params for more detailed reporting."}}]}