Track every lead from click to close

Multi-step funnels, pay-per-call, form submissions. See exactly which ad generated each lead, not just which campaign.
ClickFlare lead tracking dashboard showing leads by source

Sound familiar?

These are the tracking problems every lead gen team faces.
Both platforms claim it

Leads attributed to the wrong source

Meta takes credit for organic leads. Google claims conversions it didn't drive. You're scaling the wrong campaigns because your data is lying to you.
Blind

No visibility after the form submit

You know a lead came in, but did it qualify? Did it convert to a sale? Without post-lead tracking, you're optimizing for volume, not value.
20-30%

Ad blockers and iOS killing your pixels

Client-side tracking is losing 20-30% of conversions to browser restrictions. You're paying for leads you can't see, and your CPA looks worse than it is.

How ClickFlare fixes lead gen tracking

Server-side tracking built for multi-step funnels, not just e-commerce checkouts.
Server-side event capture settings for form submissions and calls

Server-side capture that never drops a lead

ClickFlare tracks every form submission, phone call, and custom event server-side. Ad blockers, iOS restrictions, and cookie policies don't affect your data. Every lead is captured, every time.
Bypasses browser restrictions
Capture form submits, calls, and custom events
Funnel report tracing each lead back to its originating keyword and ad

Click-level attribution across the entire funnel

Know exactly which Google keyword, Meta ad set, or TikTok creative generated each individual lead. Not just "it came from Google." The actual keyword, the actual click, the actual cost.
Keyword-level attribution for search campaigns
Cost synced every 5 minutes
Lead quality report ranking sources by qualified leads and revenue

Track lead quality, not just lead volume

Pass revenue and conversion events back to ClickFlare at any stage of your funnel. See which sources generate qualified leads that actually close, so you optimize for revenue, not just form fills.
Multi-step funnel tracking
Revenue attribution at every stage
Conversion filtering rules controlling which leads fire back via CAPI

Only fire qualified leads back to the source

Set rules on which conversions get sent back via CAPI. Send only the leads that meet your criteria, by payout, region, or any parameter you track.
Filter by payout, region, or any parameter
Cleaner signal means better lookalikes, lower CPA
Pay-per-call tracking linking inbound calls to the originating ad and keyword

Pay-per-call tracking that just works

Integrate with Ringba, Retreaver, or any call tracking platform. ClickFlare ties each inbound call back to the exact ad, keyword, and click that generated it. No more "we think it came from Google."
Ringba, Retreaver, and custom integrations
Call-to-click attribution

See lead quality by source, then act on it

Rank every source by the leads that actually qualify, then only fire those back to the ad platform.
TikTok drives the second-most leads but the fewest that qualify. Without post-lead tracking, you would keep scaling it.
Send only qualified leads back to the source. The algorithm learns from the leads that close, and your CPA drops.
Integrations

Integrations built for lead gen

Plus 165 affiliate networks. Set up in minutes.
Explore all integrations
Social Proof

Trusted by lead gen teams worldwide

Jason Akatiff
Jason Akatiff
Founder, A4D
A4D

We manage over 50 ad accounts and hundreds of campaigns. ClickFlare has streamlined our stats, providing real-time accurate data.

Manik Sharma x Clickflare
Manik Sharma
CEO & Founder, the5.co
the5.com x clickflare

"After years on Voluum, we finally moved to ClickFlare. It stopped making sense to keep paying that much for a tracker. Same capability, a much better price, and a great support team. I'm glad we finally made the switch."

John Casto x Clickflare
John Casto
Founder, JC Lead Gen · Affiliate community leader

"My last tracker had 3-4 outages in a year, thousands of dollars an hour going to dead links. I switched to ClickFlare two years ago and have seen zero outages. Best customer service too, and the UI is easy enough for a non-developer to navigate."

$578M
Ad spend tracked (2025)
3,500+
Media buyers
2.3B
Events tracked
<50ms
Redirect speed