Know which players are actually worth your ad spend

Track the full player journey from ad click to first deposit and beyond. See true CPA per GEO, per source, per creative. Route traffic to the highest-converting operators automatically.

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ClickFlare iGaming dashboard showing player value and CPA by source

iGaming tracking is harder than it looks

Long conversion windows, cross-device players, and complex deal structures leave most trackers guessing.

15-25%

FTDs lost in attribution

A player clicks your ad, browses three operators, and deposits a week later. Your ad platform takes credit. Your network takes credit. Neither knows the real source.

Multi-GEO

Multiple GEOs, one dashboard

Running traffic across multiple operators and countries with different regulations, payouts, and caps. Spreadsheets can't keep up. Your tracker should.

No live data

Revenue left on bad routing

Sending all traffic to one operator when three would perform better. No real-time data on which operator converts best per country, device, or time of day.

How ClickFlare solves it

Server-side tracking built specifically for iGaming funnels, from click to FTD to ongoing player value.

Track

First deposit attribution that actually works

Track the full player journey server-side, from ad click through registration to first deposit and subsequent activity. Every event is timestamped and attributed to the exact campaign, ad, and keyword that drove it.

Server-side postback from any iGaming network or direct operator

Registration, FTD, qualifying deposit, and revenue events tracked separately

Click-level attribution across devices and sessions

Player journey report from ad click through registration to first deposit

Route

Send every player to the right operator, automatically

Conditional traffic routing by GEO, device, OS, language, or any custom parameter. Set weights across operators, apply caps, and let ClickFlare shift traffic to the best performer in real time.

GEO-based routing to compliant operators per country

Weighted distribution with automatic optimization by FTD rate or revenue

Offer caps with instant failover to backup operators

Conditional routing rules distributing traffic across operators by GEO

Optimize

Let the data decide where your budget goes next

Once ClickFlare has enough FTD signal, AI Smart Traffic shifts budget toward the campaigns and GEOs producing the best player quality. You set the goal, the algorithm handles the rest.

Optimize for FTD volume, NGR, or cost per FTD

Proportional or Smart allocation modes for any risk appetite

Minimum traffic thresholds ensure data-backed decisions only

AI Smart Traffic shifting budget toward the best-performing GEOs

Report

True CPA per GEO, source, and creative

Unified reporting across all traffic sources and operators. Drill down from campaign to GEO to ad to keyword. See real cost, real revenue, and real profit without switching dashboards.

Cost data pulled automatically from every traffic source API

Separate columns for registrations, FTDs, qualified deposits, and NGR

Compare operator performance side by side for the same traffic

Attribute

Feed FTD signals back to every ad platform

Push FTD and deposit events back to Meta, Google, TikTok, and push networks via Conversion API. Send only qualified events to train the algorithm on your best players, not just registrations.

Meta CAPI, Google Enhanced Conversions, TikTok Events API

Conditional rules: only send FTDs above a deposit threshold

Separate events for registrations vs. FTDs vs. qualified deposits