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WooCommerce orders,with every upsell and refund
The ClickFlare WooCommerce plugin sends store events to ClickFlare automatically: checkouts, sales, product-level sales, upsells, order bumps, subscriptions, refunds, cancellations, tax and shipping. Each one is attributed to the click that brought the buyer in.
Redirect, direct and organic traffic, presell funnels
Good to know
Direct tracking needs the script pasted in the plugin settings.
E-commerce platform
WordPress plugin
12 trackable events
WooCommerce revenue past the first sale
Beyond the first sale
Upsells, order bumps and subscriptions report as their own events, so you see the full order value each campaign brings.
Refunds in the same report
Refunds, partial refunds and cancellations are tracked too, so a campaign that sells but gets refunded doesn't look better than it is.
You decide what counts
In the plugin settings, choose when a purchase is sent, such as Processing or Completed, and turn refunds, tax, shipping and bumps on or off.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on WooCommerce
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to WooCommerce
Through the Conversion API or postback
05
Cost API
Spend pulled in
WooCommerce cost matched to each campaign
01
Your ad
WooCommerce click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to WooCommerce
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
WooCommerce API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
WooCommerce
Offer or call
The network tracks the action
04
WooCommerce
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
WooCommerce
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
E-commerce platform
One plugin, every WooCommerce event
Install the ClickFlare plugin in WordPress and create a custom conversion for each event you want. The plugin fires those events on its own. For direct or organic traffic, paste the direct tracking script into the plugin settings.
Purchase timing set by order status
Toggles for refunds, tax, shipping, bumps
Direct tracking script lives in the plugin
Today, one campaign
example
Spend pulled from WooCommerce
cost
$412.30
Conversions recorded
today
38
Sent back to WooCommerce
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every WooCommerce click
key macros
click_id={cf_click_id}, cpid={campaign_id}
captured
From the WooCommerce template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for WooCommerce is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
12
WooCommerce events tracked
3
Landers before the store
2.3B
Events tracked
Setup
Connected in four steps
You need a WooCommerce store with WordPress admin access and a ClickFlare account.
Create the custom conversions In Settings, Custom Conversions, add the events you need with their exact parameters, such as checkout_created, sale, product_sale, upsell, order_bump or refund.
Add your store as an offer Create an offer with your store URL and append click_id={cf_click_id}&cpid={campaign_id}. Create one campaign per traffic source, with redirect or direct tracking.
Install the ClickFlare plugin In WordPress, go to Plugins, Add New, Upload Plugin. Upload the ClickFlare plugin ZIP and click Install Now.
Configure the plugin Open the plugin settings. Set the purchase event logic, toggle the extra events you want and paste the direct tracking script if you run direct or organic traffic.
Redirect campaigns only need the plugin. Direct tracking campaigns, such as Google Ads or SEO, need the plugin plus the ClickFlare direct tracking script.
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Every WooCommerce order and upsell, tracked.
Sales, bumps and refunds per campaign. Free 14-day trial, no credit card, free migration from any tracker.
