Skip to main content
Reddit Cost Integration Thanks to ClickFlare’s API integration with Reddit Ads, you can automatically pull the cost data of your Reddit campaigns directly into ClickFlare. This allows you to centralize tracking, reporting, and performance analysis across all your ad platforms — with no need for manual cost uploads.

​
What you’ll need for the integration

  • An active ClickFlare account
  • An active Reddit Ads account
  • Your Reddit Login Credentials

​
How Reddit Cost Integration Works

ClickFlare connects directly to Reddit’s API to automatically retrieve cost data for your active campaigns. Once connected, ClickFlare pulls the spend values from Reddit Ads at the following levels:
  • Campaign level
  • Ad Set (Ad Group) level
  • Ad level
Only cost data is retrieved directly from Reddit’s API. Other performance metrics — such as CPC, CPM, and CTR — are calculated within ClickFlare using the cost data provided by Reddit and the click or impression data tracked by ClickFlare through your campaign URLs. This ensures all cost and performance metrics remain consistent and up to date in one dashboard.

​
Setting Up the Reddit Cost Integration

Follow the steps below to connect your Reddit Ads account to ClickFlare:
  1. In ClickFlare, open the left-side menu and go to Integrations → Cost Tracking Integrations.
  2. Click Add Integration.
  3. From the list of available integrations, select Reddit.
From the list of available integrations, select Reddit

​
Step 1 — Authorize Your Reddit Account

When adding the Reddit integration, you’ll be prompted to connect your Reddit Ads account.
  • If you already have a Reddit account connected to ClickFlare, you’ll see it listed under Use an existing account. Simply select it and proceed.
  • If not, click Sign in with Reddit. You’ll be redirected to Reddit’s login page, where you’ll need to authorize ClickFlare to access your advertising data. Click Allow to continue.
Click Allow to continue After authorization, you’ll be redirected back to ClickFlare, and your Reddit Ads account will appear in the integration setup.

​
Step 2 — Select Ad Accounts

Once your Reddit account is connected, click on Next, and choose which ad account(s) you’d like ClickFlare to pull cost data from.
  • You can select one or multiple ad accounts under the same Reddit login.
  • ClickFlare will automatically fetch campaign spend data from each selected ad account.
ClickFlare will automatically fetch campaign spend data from each selected ad account
Tip: You only need one integration per Reddit Business Manager. Within that integration, you can include multiple ad accounts if your Reddit user has access to them.

​
Step 3 — (Optional) Assign to a Traffic Source Configuration

You can optionally link your Reddit cost integration directly to one or more Traffic Source Configurations. If you skip this step, you can assign the integration later in your Traffic Source settings.
Important: Make sure the Traffic Source template you select here is Reddit. Using a traffic source different from the template can prevent spend from being matched to your campaigns correctly.
Once done, click Save.

​
Step 4 — Verify Cost Data Sync

After saving, ClickFlare will start syncing cost data automatically. To confirm the integration:
  1. Open any active Reddit campaign in ClickFlare.
  2. Check the Cost column in your reports.
  3. You should see real-time cost data pulled directly from your Reddit Ads account.
Sync Frequency The cost update frequency depends on your ClickFlare plan and whether you have a faster cost-update add-on enabled. Cost pulls can range from every 60 minutes down to every 5 minutes for eligible plans and add-ons.

​
How Cost Matching Works

ClickFlare matches Reddit’s cost data to your campaigns based on unique campaign IDs and tracking parameters already appended to your campaign URLs. When using the Reddit traffic source template in ClickFlare, all necessary macros are automatically added to your tracking links — so there’s no need to configure anything manually. This ensures your cost and performance data align perfectly across both platforms.

​
Troubleshooting

FREQUENTLY ASKED QUESTIONS Got questions? Find the answers below: FREQUENTLY ASKED QUESTIONS Got questions? Find the answers below:
Q1: Do I need to tag my Reddit URLs differently for cost tracking?
A1: No additional tagging is required beyond using the Reddit traffic source template in ClickFlare. That template already includes the parameters needed for cost matching.
Q2: Does the integration pull impressions, clicks, or conversions from Reddit?
A2: The Reddit cost integration is focused on spend. Clicks, impressions, and conversions are tracked directly by ClickFlare (or via your conversion setup), and combined with Reddit cost data for full performance reporting.
Q3: Can I use multiple Reddit integrations in the same account?
A3: Yes. For example, you might use separate integrations for different teams or business units. Just make sure each Reddit integration is assigned to the correct Traffic Source Configurations and Workspaces (if you’re using Workspaces).