Sara Bregasi

Sara Bregasi is a Content Writer at ClickFlare, where she turns complex tracking and attribution topics into practical guides that performance marketers can actually act on.

Her work covers the ground media buyers deal with every day: server-side tracking and Conversion API setups, search arbitrage and RSOC campaigns, pay-per-call and lead generation attribution, ad platform integrations, and head-to-head comparisons of the trackers on the market. Because she works closely with the product and the community around it, her articles tend to be step-by-step walkthroughs rather than high-level theory.

Sara writes for affiliates, agencies, and in-house media buyers who care less about vanity metrics and more about knowing exactly which campaign, keyword, and creative drove the conversion, and what to do about it next.