ActiveRevenue pubfeeds,bid on with your own conversion data

ClickFlare's ActiveRevenue template captures the click ID plus publisher feed, banner, sub-source, query, carrier, keyword, campaign, state and IP on every click. Conversions go back to xml.activerevenue.com by S2S postback with their value, and can target a specific goal ID per event.

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Read the setup guide

ActiveRevenue

Self-serve advertising platform (DSP)

At a glance

How it connects

Template with click macros + S2S postback

What syncs

Click ID, pubfeed, sub-source, banner, keyword, carrier, state

Sync schedule

Real time, per conversion

Key parameters

{conversion}, {pubfeed}, {source_subid}, {banner}, {keyword}

Works with

Popunder, zero-click, push, in-page push, native, video, Telegram

Good to know

The campaign needs at least one goal to count a postback.

Self-serve DSP

Goal-level postbacks

10 macros captured

Bid ActiveRevenue feeds up or down on real results

Feed and sub-source reports

pubfeed and source_subid together show which publishers and sub-sources convert, so you can exclude or bid up sources in ActiveRevenue.

Each event to its own goal

Add &id= with a goal ID to each postback. Registration and purchase land on separate ActiveRevenue goals, each tied to a ClickFlare custom conversion.

Target CPA on real values

The postback sends value={payout}. ActiveRevenue's Target CPA bidding and CPA billing work from the conversions you send.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on ActiveRevenue

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to ActiveRevenue

Through the Conversion API or postback

Cost API

Spend pulled in

ActiveRevenue cost matched to each campaign

Your ad

ActiveRevenue click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to ActiveRevenue

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

ActiveRevenue API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

ActiveRevenue

Offer or call

The network tracks the action

ActiveRevenue

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

ActiveRevenue

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Self-serve DSP

ActiveRevenue's click ID, returned as c

ActiveRevenue fills {conversion} into the campaign URL. ClickFlare stores it as the External ID. On conversion, it calls xml.activerevenue.com/conversion with the ID in c, count=1 and the payout in value.

conversion in the URL, c in the postback
No id means the campaign's first goal
Switch the template's http:// to https://

Today, one campaign

example

Spend pulled from ActiveRevenue

cost

$412.30

Conversions recorded

today

Sent back to ActiveRevenue

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every ActiveRevenue click

key macros

{conversion}, {pubfeed}, {source_subid}, {banner}, {keyword}

captured

From the ActiveRevenue template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for ActiveRevenue is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Macros in the template

Tracking fields filled

2.3B

Events tracked

Setup

Connected in four steps

You need an ActiveRevenue account with a campaign goal, a ClickFlare account with your own tracking domain, and an offer.

Add the ActiveRevenue traffic source In the campaign editor, click + New Traffic Source and pick the ActiveRevenue template. It maps {conversion} to the External ID and fills nine tracking fields.
Turn on the postback Turn on Traffic source postback URL and change http:// to https://. Keep c={external_id}. Map it to Conversions or your final custom conversion.
Finish the campaign Pick the Cost Model that matches how you buy: CPC with your bid, CPC with CPM divided by 1,000, or CPA. Add lander and offer and copy the campaign URL.
Create the campaign in ActiveRevenue Choose CPC, CPM or CPA, the format and targeting. Paste the ClickFlare campaign URL into Destination URL and make sure the campaign has at least one goal.

ActiveRevenue postback URL over https

https://xml.activerevenue.com/conversion?c={external_id}&count=1&value={payout}

app.clickflare.com/integrations

ActiveRevenue

Self-serve DSP

Connected

ActiveRevenue account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

ActiveRevenue template selected

Macros pre-filled

Tracking URL in ActiveRevenue

Click ID captured

Conversions reported

Payout included where supported

ActiveRevenue connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

ActiveRevenue added

Offer URL carries the click ID

Postback set in ActiveRevenue

Payout and event included

Conversions arriving

Matched to the click

ActiveRevenue connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

ActiveRevenue's help center describes a generic postback with clickid. The xml.activerevenue.com/conversion endpoint reads the click ID from c, so don't rename it.

ActiveRevenue postback setup guide

Open the guide

In your reports

What you see once it's connected

ROI by pubfeed
Conversions by sub-source
Banner performance
Keyword and query reports
Carrier breakdown
State-level splits

Use cases

How media buyers run it

Popunder → offer on CPM

Buy ActiveRevenue popunders on CPM, set CPC to the bid divided by 1,000, and exclude pubfeeds whose sub-sources never convert.

Push → lander → offer

Send lead and purchase to separate goal IDs so ActiveRevenue reports both steps and Target CPA bids on the one you choose.

Telegram and native tests

Run Telegram or native ads, compare banners and carriers in ClickFlare, and keep the creatives that convert after cost.

Frequently asked questions

Questions about ActiveRevenue

No items found.

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Setup guides

ActiveRevenue postback setup guide

{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with ActiveRevenue?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has an ActiveRevenue traffic source template with its click macros and an S2S postback to xml.activerevenue.com/conversion."}}, {"@type": "Question", "name": "How do I set up ActiveRevenue postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Turn on Traffic source postback URL on the ActiveRevenue traffic source and switch it to https. There is nothing to replace. Make sure the ActiveRevenue campaign has a goal."}}, {"@type": "Question", "name": "How do I send different events to different goals?", "acceptedAnswer": {"@type": "Answer", "text": "Add one postback per event with + Another postback URL and put &id= with each goal's ID in it. A postback without id counts toward the campaign's first goal."}}, {"@type": "Question", "name": "Why is it conversion in the URL and c in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "Both carry the same value. ActiveRevenue's click ID macro is {conversion}, and it expects the ID back in its own c parameter. Change neither."}}, {"@type": "Question", "name": "Does ActiveRevenue pass cost to ClickFlare?", "acceptedAnswer": {"@type": "Answer", "text": "No. The template has no cost row. Use CPC or CPA to match how you buy, and correct spend with a manual cost upload."}}, {"@type": "Question", "name": "How long until conversions show in ActiveRevenue?", "acceptedAnswer": {"@type": "Answer", "text": "ActiveRevenue can take up to an hour to show conversions in its reporting."}}]}

ActiveRevenue pubfeeds,bid on with your own conversion data

Bid ActiveRevenue feeds up or down on real results

Feed and sub-source reports

Each event to its own goal

Target CPA on real values

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

ActiveRevenue's click ID, returned as c

Connected in four steps

What you see once it's connected

How media buyers run it

Popunder → offer on CPM

Push → lander → offer

Telegram and native tests

Questions about ActiveRevenue

Related integrations

Your ActiveRevenue campaigns, tracked to the feed.