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AdMedia revenue,matched by channel and keyword
ClickFlare connects to AdMedia with your AID and Auth details and pulls conversions and revenue every hour for 3 days. Search and click postbacks return the keyword and the AdMedia channel, which ClickFlare needs to pull revenue.
The channel must come back in param10 or revenue won't pull.
RSOC feed
Hourly revenue sync
Search and click events
AdMedia keywords and revenue in one report
A keyword on every event
Both postbacks send the keyword in param1, so you can compare keywords on searches, clicks and revenue.
Channel-level revenue
The AdMedia channel returns in param10. ClickFlare uses it to pull revenue and attach it to the right clicks.
Searches vs. clicks
Separate search and click events show where visitors drop off between running a search and clicking an ad.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on AdMedia
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to AdMedia
Through the Conversion API or postback
05
Cost API
Spend pulled in
AdMedia cost matched to each campaign
01
Your ad
AdMedia click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to AdMedia
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
AdMedia API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
AdMedia
Offer or call
The network tracks the action
04
AdMedia
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
AdMedia
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
RSOC feed
From the AdMedia link to channel-matched revenue
Your offer is the AdMedia link with your publisher ID, keyword and channel, plus click_id={cf_click_id}. AdMedia fires search and click postbacks, and ClickFlare pulls revenue every hour for 3 days.
click_id={cf_click_id} on the offer URL
The channel returns in param10
A timestamp is sent as the transaction ID
Today, one campaign
example
Spend pulled from AdMedia
cost
$412.30
Conversions recorded
today
38
Sent back to AdMedia
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every AdMedia click
key macros
pubid, q, channel, click_id
captured
From the AdMedia template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for AdMedia is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
1h
Revenue sync interval
3 days
Of hourly updates
2.3B
Events tracked
Setup
Connected in four steps
You need an active AdMedia account, your AdMedia authentication details (AID and Auth), and a ClickFlare account.
Add the AdMedia integration Open Integrations and click Add Integration under RSOC. Pick the AdMedia template, name it, click + Connect Account and enter the account name and your AdMedia authentication details.
Choose a custom conversion Pick the custom conversion for AdMedia data and save. There is no sub ID to select, since AdMedia always uses click_id.
Build the offer URL Use the AdMedia link with your pubid, the keyword in q and your channel ID, then append &click_id={cf_click_id}.
Add search and click postbacks Create search and click custom conversions in ClickFlare. Then add both postbacks in AdMedia, with the keyword in param1 and the channel in param10.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with AdMedia?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare pulls AdMedia conversions and revenue through the API with your AdMedia AID and Auth details."}}, {"@type": "Question", "name": "How often is AdMedia revenue updated?", "acceptedAnswer": {"@type": "Answer", "text": "Every hour for 3 days from the moment a conversion happens."}}, {"@type": "Question", "name": "Why is my AdMedia revenue missing?", "acceptedAnswer": {"@type": "Answer", "text": "Check that the offer URL has &click_id={cf_click_id} and that both postbacks pass the channel in param10. Without either, ClickFlare can't pull revenue."}}, {"@type": "Question", "name": "Which AdMedia postbacks should I add?", "acceptedAnswer": {"@type": "Answer", "text": "Search and click. Both send a timestamp as txid, the keyword in param1 and the channel in param10. Create matching custom conversions in ClickFlare first."}}, {"@type": "Question", "name": "Can I choose a sub ID for the AdMedia click ID?", "acceptedAnswer": {"@type": "Answer", "text": "No. AdMedia takes the click ID in click_id, so the integration doesn't offer a sub ID choice like other feeds."}}]}
Your AdMedia campaigns, tracked to the keyword.
AdMedia searches, clicks and revenue next to your ad cost. Free 14-day trial, no credit card, free migration from any tracker.
