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Adnium zones and sites,sorted by what converts
ClickFlare's Adnium template captures Adnium's conversion ID, pop cost, and the ad zone, site, campaign, banner and visitor details on every visit. Conversions go to Adnium's conversion API with your API token and the payout, so Adnium stats match your ClickFlare reports.
Popunders, banners, IM/adhesion, video, member's area zones
Good to know
Adnium fills {cost} on pop campaigns only.
Pop & banner network
Conversion API postback
11 macros captured
Whitelist the Adnium zones that pay
Zone and site reports
adzone and site land in their own columns. Blacklist zones that spend without converting and whitelist the winners into their own campaign.
Payout in Adnium stats
The postback sends amount={payout} to Adnium's conversion API, so the revenue Adnium shows matches the conversions ClickFlare recorded.
Pop cost on every visit
On pop campaigns Adnium passes {cost}, and a popunder impression is roughly one visit, so per-visit cost lines up with Not Tracked.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on Adnium
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Adnium
Through the Conversion API or postback
05
Cost API
Spend pulled in
Adnium cost matched to each campaign
01
Your ad
Adnium click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Adnium
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Adnium API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Adnium
Offer or call
The network tracks the action
04
Adnium
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Adnium
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Pop & banner network
Adnium's conversion ID, sent back as atrack
Adnium fills {conversion} into the campaign URL. ClickFlare stores it as the External ID. On conversion, ClickFlare calls api.adnium.com with your API token, the stored ID as atrack and the payout as amount.
conversion in the URL, atrack in the postback
API token authenticates every call
Send amount in USD
Today, one campaign
example
Spend pulled from Adnium
cost
$412.30
Conversions recorded
today
38
Sent back to Adnium
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the Adnium template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Adnium is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
11
Macros in the template
50
SubIDs per campaign
2.3B
Events tracked
Setup
Connected in four steps
You need an Adnium account with a generated API token, a ClickFlare account with your own tracking domain, and an offer.
Generate your Adnium API token In Adnium, click the profile icon, choose My Profile, open API and click Generate. Conversion tracking only works once the token exists.
Add the Adnium traffic source In the campaign editor, click + New Traffic Source and pick the Adnium template. Turn on the postback, replace [GENERATE_API_TOKEN] with your token and delete &subid={trackingField1}.
Finish the campaign Use Not Tracked cost for pop campaigns. Add your lander and offer, save, and copy the campaign URL from your own tracking domain.
Create the campaign in Adnium In Advertisers → New campaign, work through targeting. At the banners step, pick your creative and paste the ClickFlare campaign URL as the destination URL. Submit for review.
Banner campaigns get no usable cost from {cost}. Keep Not Tracked and correct spend daily with a manual cost upload, since a banner impression is not a visit.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Adnium?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has an Adnium traffic source template with its click macros, pop cost and a postback to Adnium's conversion API."}}, {"@type": "Question", "name": "How do I set up Adnium postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Generate an API token in Adnium under My Profile → API. In ClickFlare, turn on the postback on the Adnium traffic source and replace [GENERATE_API_TOKEN] with the token."}}, {"@type": "Question", "name": "Why is it conversion in the campaign URL and atrack in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "Both carry the same value. ClickFlare reads Adnium's ID from conversion, and Adnium's API expects it back in atrack. Change neither."}}, {"@type": "Question", "name": "Why is cost zero on my Adnium banner campaign?", "acceptedAnswer": {"@type": "Answer", "text": "Adnium passes {cost} on pop campaigns only. Upload banner spend with a manual cost upload."}}, {"@type": "Question", "name": "Why do the OS, city and device columns show numbers?", "acceptedAnswer": {"@type": "Answer", "text": "Those macros pass Adnium's internal IDs. Switch the TS Token to {os.name}, {device.type} or {language.code} for readable values."}}, {"@type": "Question", "name": "What happens if I regenerate my Adnium API token?", "acceptedAnswer": {"@type": "Answer", "text": "Update the postback in ClickFlare with the new token, or Adnium stops accepting your conversions."}}]}
Your Adnium campaigns, tracked to the zone.
Zone, site and banner data on every visit, conversions sent to Adnium's API with payout. Free 14-day trial and free migration.
