Ads.com RSOC revenue,with the search term behind it

ClickFlare connects to Ads.com RSOC with your Secret Key and pulls conversions and revenue every hour for 3 days, then again at day 10 for revenue changes from Google. A required postback sends each click with its search term and Ads.com campaign ID.

AC
Ads.com
RSOC search feed
At a glance
How it connects
Ads.com Secret Key + required postback
What syncs
Conversions, revenue and click terms
Sync schedule
Hourly for 3 days, another pull at day 10
Key parameters
subid4, campaign_id, ra, rp, rk, t, rci, rai
Works with
Facebook and Taboola traffic to RSOC articles
Good to know
Ads.com reports in UTC and USD. No postback, no data.
RSOC feed
Hourly revenue sync
Search term per click

Ads.com RSOC numbers that follow Google's changes

Late Google changes caught

Ads.com revenue can change after the click when Google adjusts it. ClickFlare pulls again at day 10, so ROI uses the adjusted figure.

The term that earned it

The postback returns click_term in param1, so you can rank search terms by revenue for each article and campaign.

Ready for Facebook and Taboola

Ads.com's ra, rp, rci and rai parameters are filled from your traffic source tracking fields, with offer URL examples for Facebook and Taboola.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on Ads.com
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Ads.com
Through the Conversion API or postback
05
Cost API
Spend pulled in
Ads.com cost matched to each campaign
01
Your ad
Ads.com click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Ads.com
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Ads.com API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Ads.com
Offer or call
The network tracks the action
04
Ads.com
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Ads.com
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
RSOC feed

An Ads.com click in, revenue reconciled for 10 days

The offer URL sends {cf_click_id} in subid4. Ads.com fires the postback with that ID, the Ads.com campaign ID and the click term. ClickFlare then updates revenue every hour for 3 days and once more at day 10.
  • subid4 carries the ClickFlare click ID
  • param10 carries the Ads.com campaign ID
  • Set ClickFlare to UTC to match Ads.com
Today, one campaign
example
Spend pulled from Ads.com
cost
$412.30
Conversions recorded
today
38
Sent back to Ads.com
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every Ads.com click
key macros
subid4, campaign_id, ra, rp, rk, t, rci, rai
captured
From the Ads.com template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Ads.com is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
1h
Revenue sync interval
3 days
Of hourly updates
Day 10
Pull for Google changes
2.3B
Events tracked
Setup

Connected in four steps

You need an active Ads.com RSOC account, its Secret Key, and a ClickFlare account.
  1. Copy your Ads.com Secret Key In Ads.com, go to Profile > API Token and copy Your Secret Key.
  2. Add the Ads.com RSOC integration Open Integrations and click Add Integration under RSOC. Pick the Ads.com RSOC template, name it, click + Connect Account, enter the account name and Secret Key, choose a custom conversion and save.
  3. Build the offer URL Add the Ads.com campaign ID in campaign_id and {cf_click_id} in subid4. Fill ra, rp, rk, t, rci and rai for your traffic source. Select USD at the offer level.
  4. Set up the postback in Ads.com Add the ClickFlare postback to your Ads.com RSOC account. It is required: without it, no conversions or revenue reach ClickFlare.
Postback to add in Ads.com RSOC
https://your_tracking_domain.com/cf/cv?click_id={subid4}&param10={campaign_id}&param1={click_term}&ct=click
app.clickflare.com/integrations
AC
Ads.com
RSOC feed
Connected
Ads.com account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Ads.com template selected
Macros pre-filled
Tracking URL in Ads.com
Click ID captured
Conversions reported
Payout included where supported
Ads.com connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Ads.com added
Offer URL carries the click ID
Postback set in Ads.com
Payout and event included
Conversions arriving
Matched to the click
Ads.com connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
On the older Ads revenue stream integration, you enter your username, password and Secret Key (Tracking > API tab) and pick any Sub ID. Use that same Sub ID for the click ID on every offer.
Ads.com RSOC setup guide
Open the guide
In your reports

What you see once it's connected

  • Revenue per search term
  • Revenue per Ads.com campaign
  • Revenue per article
  • Revenue by traffic source ad
  • ROI by campaign
  • Hourly revenue updates
Use cases

How media buyers run it

Meta → Ads.com article

Meta to Ads.com RSOC

Use ra=meta and fill rci and rai from Facebook tracking fields to see Ads.com revenue per campaign and ad.
Taboola → Ads.com article

Taboola to Ads.com RSOC

Use ra=taboola and map rp, rci and rai to Taboola tracking fields, then compare placements on revenue.

Search term pruning

Read revenue per click term from param1 across your articles. Keep the terms that earn and rework the articles whose terms don't.
Frequently asked questions

Questions about Ads.com

No items found.
Setup guides
Ads.com RSOC setup guide
Ads.com search feed setup guide
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Ads.com?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare pulls Ads.com RSOC conversions and revenue through the API with your Secret Key, and a postback records each click in real time."}}, {"@type": "Question", "name": "How often is Ads.com revenue updated?", "acceptedAnswer": {"@type": "Answer", "text": "Every hour for up to 3 days after the conversion. ClickFlare pulls once more after 10 days to account for revenue changes from Google."}}, {"@type": "Question", "name": "Is the Ads.com postback required?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Without it, no conversions or revenue are recorded in ClickFlare."}}, {"@type": "Question", "name": "Where do I find my Ads.com Secret Key?", "acceptedAnswer": {"@type": "Answer", "text": "For RSOC, go to Profile > API Token > Your Secret Key in Ads.com. The older Ads revenue stream guide points to the API tab in the Tracking section."}}, {"@type": "Question", "name": "Which time zone and currency does Ads.com use?", "acceptedAnswer": {"@type": "Answer", "text": "Ads.com RSOC reports in UTC and USD. Set ClickFlare to UTC and select USD at the offer level. ClickFlare converts revenue to your default currency."}}, {"@type": "Question", "name": "Can I connect more than one Ads.com account?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Repeat the integration setup for each Ads.com RSOC account."}}]}