ADxAD campaigns,with up to three goals sent back

ClickFlare's ADxAD template captures the click ID plus user, impression, creative, campaign, project, site and partner on every click. Conversions go to ADxAD's Conversions Import Service by S2S postback with the payout in USD and a goal type, so ADxAD reports match your funnel.

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AXA

ADxAD

CPM ad network with Asian reach

At a glance

How it connects

Template with click holders + Conversions Import postback

What syncs

Click ID, site, partner, creative, campaign, project

Sync schedule

Real time, per conversion

Key parameters

{clickId}, {siteId}, {partnerId}, {creativeId}, {campaignId}

Works with

Popunder, display banners (IAB sizes), native, push

Good to know

ADxAD sells on CPM only and passes no cost.

CPM ad network

Up to 3 goals

11 macros captured

Send ADxAD each funnel step as its own goal

Three goals per click

ADxAD accepts type=goal1, goal2 and goal3. Map registration and sale to separate goals, each tied to a ClickFlare custom conversion.

Site-level reports

Site ID shows which publisher sites convert, so you can black- or whitelist them in ADxAD's targeting.

Creative and project views

Creative, campaign and project IDs and names follow ADxAD's Project → Campaign → Creative structure, so reports read like your trading desk.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on ADxAD

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to ADxAD

Through the Conversion API or postback

Cost API

Spend pulled in

ADxAD cost matched to each campaign

Your ad

ADxAD click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to ADxAD

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

ADxAD API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

ADxAD

Offer or call

The network tracks the action

ADxAD

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

ADxAD

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

CPM ad network

ADxAD's click ID into the Conversions Import Service

ADxAD fills {clickId} into clickid when the ad is clicked. ClickFlare stores it as the External ID. On conversion, ClickFlare sends it to conv.adxadserv.com with the payout in USD and the goal type.

Keep the capital I in {clickId}
payout uses a dot for decimals, in USD
One postback per goal

Today, one campaign

example

Spend pulled from ADxAD

cost

$412.30

Conversions recorded

today

Sent back to ADxAD

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every ADxAD click

key macros

{clickId}, {siteId}, {partnerId}, {creativeId}, {campaignId}

captured

From the ADxAD template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for ADxAD is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Macros in the template

Conversion goals max

$150

Minimum prepayment

2.3B

Events tracked

Setup

Connected in four steps

You need a funded ADxAD advertiser account, a ClickFlare account with your own tracking domain, and an offer that posts conversions to ClickFlare.

Add the ADxAD traffic source In the campaign editor, click + New Traffic Source and pick the ADxAD template. It maps {clickId} to the External ID and fills ten tracking fields.
Turn on the postback Turn on Traffic source postback URL. There is nothing to replace. Map it to your main event, and add goal2 or goal3 postbacks for other steps.
Finish the campaign Use CPC with CPM divided by 1,000 for popunders, or Not Tracked with manual uploads for other formats. Add lander and offer and copy the campaign URL.
Create the campaign in ADxAD In Trade desk, create a project and a campaign. Paste the ClickFlare URL into Click url on the Click URL tab, add creatives, and enable project, campaign and creatives.

ADxAD Conversions Import postback, goal 1

https://conv.adxadserv.com/?clickid={external_id}&payout={payout}&type=goal1

app.clickflare.com/integrations

AXA

ADxAD

CPM ad network

Connected

ADxAD account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

ADxAD template selected

Macros pre-filled

Tracking URL in ADxAD

Click ID captured

Conversions reported

Payout included where supported

ADxAD connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

ADxAD added

Offer URL carries the click ID

Postback set in ADxAD

Payout and event included

Conversions arriving

Matched to the click

ADxAD connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

ADxAD's Bid holder is your CPM bid, a price per 1,000 impressions. Don't use it as cost. Real CPM can sit below your bid, so compare Cost with ADxAD Reports.

ADxAD postback setup guide

Open the guide

In your reports

What you see once it's connected

ROI by site
Conversions by partner
Creative performance
Campaign and project splits
Goal 1 to 3 breakdown
Impression-level detail

Use cases

How media buyers run it

Asian popunder → offer

Buy ADxAD popunders on CPM, set CPC to the bid divided by 1,000, and exclude sites that spend without converting.

Banner → lander → offer

Registration then sale

Send registration as goal1 and sale as goal2 so ADxAD reports show both steps.

Native creative testing

Run several native creatives in one campaign and compare them by creative name and ROI before scaling the project.

Frequently asked questions

Questions about ADxAD

No items found.

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Setup guides

ADxAD postback setup guide

{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with ADxAD?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has an ADxAD traffic source template with its click holders and a postback to ADxAD's Conversions Import Service."}}, {"@type": "Question", "name": "How do I set up ADxAD postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Turn on Traffic source postback URL on the ADxAD traffic source in ClickFlare. The URL needs no edits. Map it to the event ADxAD should receive."}}, {"@type": "Question", "name": "Can I send more than one event to ADxAD?", "acceptedAnswer": {"@type": "Answer", "text": "Yes, up to three. Add a postback per event with type=goal1, goal2 or goal3, and keep the same mapping across campaigns."}}, {"@type": "Question", "name": "Do I need to contact my ADxAD manager for the postback?", "acceptedAnswer": {"@type": "Answer", "text": "Not for a standard setup. ADxAD's Conversions Import Service documents this postback. Contact your manager if conversions don't appear after checking the steps."}}, {"@type": "Question", "name": "Why {clickId} in the campaign URL but {external_id} in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "{clickId} is ADxAD's holder, filled on the click. {external_id} is ClickFlare's token for the same stored value. Each only works on its own side."}}, {"@type": "Question", "name": "Does ClickFlare pull ADxAD spend automatically?", "acceptedAnswer": {"@type": "Answer", "text": "No. There is no ADxAD cost integration. Use CPC for popunders and manual cost uploads for banners, native and push."}}]}

ADxAD campaigns,with up to three goals sent back

Send ADxAD each funnel step as its own goal

Three goals per click

Site-level reports

Creative and project views

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

ADxAD's click ID into the Conversions Import Service

Connected in four steps

What you see once it's connected

How media buyers run it

Asian popunder → offer

Registration then sale

Native creative testing

Questions about ADxAD

Related integrations

Your ADxAD campaigns, tracked to the goal.