Appnext recommendations,tracked to the install

ClickFlare reads Appnext's xapnt1x click ID, your bid and 8 macros, including publisher app, sub-publisher and advertising ID, from the campaign URL. Each conversion goes back to Appnext by S2S postback as action=install, with the device ID, country, city and IP.

AN
Appnext
Mobile app discovery platform
At a glance
How it connects
Traffic source template + S2S postback
What syncs
Click ID, bid, publisher app, sub-publisher, GAID/IDFA
Sync schedule
Real time, per conversion
Key parameters
xapnt1x, xapnt17x, xapnt20x, xapnt6x, {apnt_bid}
Works with
App recommendations in publisher apps and on Android devices
Good to know
Bid is passed as cost. Use CPA for CPI and CPA campaigns.
App discovery network
Install postback
8 macros captured

Find the Appnext publishers that send real installs

Publisher and sub-source detail

Publisher App ID and Sub Publisher ID land in every report. See which publishers and sub-sources convert, then block or bid them up in Appnext.

Device ID sent back

The postback returns the GAID or IDFA captured from xapnt6x, along with country, city and IP, so Appnext can match each install to its click.

Cost that fits the pricing model

The Pricing model column shows CPI, CPC or CPA per click. Use Not Tracked on CPC and CPA in ClickFlare for CPI and CPA, so spend isn't overstated.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on Appnext
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Appnext
Through the Conversion API or postback
05
Cost API
Spend pulled in
Appnext cost matched to each campaign
01
Your ad
Appnext click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Appnext
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Appnext API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Appnext
Offer or call
The network tracks the action
04
Appnext
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Appnext
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
App discovery network

xapnt1x in, action=install back to Appnext

Appnext fills xapnt1x in ClickFlare's cid parameter and ClickFlare stores it. When your offer or attribution partner reports a conversion, ClickFlare calls admin.appnext.com with that ID in clickid and action=install.
  • Two macro styles: xapnt…x and {apnt_…}
  • One postback for every conversion
  • Test with Set Tracking and the Check button
Today, one campaign
example
Spend pulled from Appnext
cost
$412.30
Conversions recorded
today
38
Sent back to Appnext
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every Appnext click
key macros
xapnt1x, xapnt17x, xapnt20x, xapnt6x, {apnt_bid}
captured
From the Appnext template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Appnext is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
8
Tracking macros captured
3
Pricing models: CPI/CPC/CPA
2.3B
Events tracked
Setup

Connected in four steps

You need an Appnext advertiser account, a ClickFlare offer or attribution partner that posts conversions back, and your own tracking domain.
  1. Create the Appnext traffic source In a new campaign, click + New Traffic Source and pick the Appnext template. It fills cid=xapnt1x, your bid as cost and 8 tracking macros.
  2. Turn on the postback Turn on Traffic source postback URL. It needs no changes: it sends the click ID, action=install, the advertising ID, country, city and IP. Map it to the event Appnext charges for.
  3. Match the Cost Model to pricing Use Not Tracked for CPC campaigns and CPA with your bid for CPI and CPA. Choose Redirect, then copy the campaign URL and paste it as the Appnext tracking link.
  4. Test with Set Tracking In Manage Campaigns, click Set Tracking and send the test link to your phone. Convert on a matching device, check Logs → Postback Status, then click Check for Active.
Appnext install postback from the template
https://admin.appnext.com/conversion.aspx?clickid={external_id}&action=install&idfa={trackingField3}&gaid={trackingField3}&device={trackingField3}&country={country_name}&city={city}&ip={ip}
app.clickflare.com/integrations
AN
Appnext
App discovery network
Connected
Appnext account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Appnext template selected
Macros pre-filled
Tracking URL in Appnext
Click ID captured
Conversions reported
Payout included where supported
Appnext connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Appnext added
Offer URL carries the click ID
Postback set in Appnext
Payout and event included
Conversions arriving
Matched to the click
Appnext connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
Appnext's public docs cover tracking through its listed attribution partners. Confirm with your account manager that they accept ClickFlare conversions and which action names they want.
Appnext postback setup guide
Open the guide
In your reports

What you see once it's connected

  • Installs by publisher app
  • ROI by sub-publisher
  • Results by publisher app name
  • EPC by Appnext campaign
  • Results by creative number
  • Pricing model breakdowns
Use cases

How media buyers run it

Appnext recommendation → store page → install

CPI app install campaigns

Set ClickFlare's Cost Model to CPA with your CPI bid and judge sub-publishers on installs.
Appnext → lander → offer on CPC

CPC to mobile offer

The bid passed in the URL is the click price, so Not Tracked gives you cost per visit.

Install-only optimization

Map the postback to an install custom conversion, so Appnext learns from installs while later purchases stay in ClickFlare.
Frequently asked questions

Questions about Appnext

No items found.
Setup guides
Appnext postback setup guide
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Appnext?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare's Appnext template captures the xapnt1x click ID, your bid and 8 macros, and sends conversions back to Appnext by S2S postback as installs."}}, {"@type": "Question", "name": "Does the postback send the payout to Appnext?", "acceptedAnswer": {"@type": "Answer", "text": "No. Appnext charges on its own pricing model, so it doesn't need your payout to bill. If your account manager wants revenue, ask for the parameter name and add it with {payout}."}}, {"@type": "Question", "name": "Which Cost Model should I use for Appnext?", "acceptedAnswer": {"@type": "Answer", "text": "Not Tracked for CPC campaigns, since the bid is the click price. CPA with your bid for CPI and CPA campaigns, or spend is overstated."}}, {"@type": "Question", "name": "Why do some columns stay empty?", "acceptedAnswer": {"@type": "Answer", "text": "An {apnt_…} macro may not have been replaced. The template mixes xapnt…x and {apnt_…} macros. Ask your Appnext account manager for the current equivalents."}}, {"@type": "Question", "name": "Should I use Redirect or Direct tracking with Appnext?", "acceptedAnswer": {"@type": "Answer", "text": "Redirect. Appnext sends the user to the tracking link, so the campaign URL must be a ClickFlare redirect."}}, {"@type": "Question", "name": "Can I send several events to Appnext?", "acceptedAnswer": {"@type": "Answer", "text": "Appnext's public docs don't describe in-app event postbacks on this endpoint. If your account manager confirms it, add one postback per action name."}}]}