BidVertiser subids,ranked by real revenue

ClickFlare's BidVertiser template passes the click ID, your bid as cost, and the subid, keyword, campaign and country on every click. Conversions go back through BidVertiser's Global Postback with the payout as revenue, so its stats and Auto-Optimization match your ClickFlare numbers.

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Read the setup guide

BidVertiser

Self-serve pop, push and native network

At a glance

How it connects

Template with click macros + Global Postback (S2S)

What syncs

Click ID, bid cost, subid, keywords, campaign, country

Sync schedule

Real time, per conversion

Key parameters

{BV_CLICKID}, {BV_BID}, {BV_SRCID}, {BV_KEYWORD}, {BV_GEO}

Works with

Direct navigation, popunder, push, in-page push, injection, native

Good to know

Replace [REPLACE] in the postback with your BidVertiser AID.

Push & pop network

Revenue postback

Bid cost per click

Turn BidVertiser subids into bid decisions

Subid-level ROI

BV_SRCID lands in its own column. Use it with BidVertiser's Subid Report, Blacklist Subids and Bid Override to block or rebid placements.

Revenue in BidVertiser stats

The postback sends revenue={payout}, so BidVertiser shows cost per conversion and runs Auto-Optimization against your ROI goals.

Cost without manual entry

The template passes your campaign bid in BV_BID. With the Not Tracked cost model, ClickFlare records it on each visit.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on BidVertiser

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to BidVertiser

Through the Conversion API or postback

Cost API

Spend pulled in

BidVertiser cost matched to each campaign

Your ad

BidVertiser click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to BidVertiser

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

BidVertiser API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

BidVertiser

Offer or call

The network tracks the action

BidVertiser

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

BidVertiser

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Push & pop network

One Global Postback for every BidVertiser campaign

BidVertiser fills {BV_CLICKID} into CLICKID on the click. ClickFlare stores it as the External ID. On conversion, ClickFlare fires the Global Postback with that click ID, your account ID and the payout as revenue.

Same CLICKID name, different values each side
AID comes from BidVertiser's Global Postback page
Send revenue in USD

Today, one campaign

example

Spend pulled from BidVertiser

cost

$412.30

Conversions recorded

today

Sent back to BidVertiser

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every BidVertiser click

key macros

{BV_CLICKID}, {BV_BID}, {BV_SRCID}, {BV_KEYWORD}, {BV_GEO}

captured

From the BidVertiser template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for BidVertiser is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Macros in the template

30 days

Manual upload window

2.3B

Events tracked

Setup

Connected in four steps

You need a BidVertiser account with Global Postback activated, a ClickFlare account with your own tracking domain, and an offer.

Get your AID from BidVertiser In BidVertiser, open Campaign → Global Postback and activate it. Copy the value of AID from the postback code it shows.
Add the BidVertiser traffic source In the campaign editor, click + New Traffic Source and pick the BidVertiser template. Turn on Traffic source postback URL and replace [REPLACE], brackets included, with your AID.
Finish the campaign Set the Cost Model to Not Tracked so ClickFlare uses the bid from the URL. Add your lander and offer, save, and copy the campaign URL from your own tracking domain.
Paste the URL in BidVertiser Create the campaign and ad in BidVertiser and paste the ClickFlare campaign URL as the destination URL. Launch on a low budget and check Logs → Postback Status.

BidVertiser Global Postback with your AID

http://secure.bidvertiser.com/performance/pc.dbm?ver=1.0&AID=YOUR_AID&CLICKID={external_id}&revenue={payout}

app.clickflare.com/integrations

BidVertiser

Push & pop network

Connected

BidVertiser account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

BidVertiser template selected

Macros pre-filled

Tracking URL in BidVertiser

Click ID captured

Conversions reported

Payout included where supported

BidVertiser connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

BidVertiser added

Offer URL carries the click ID

Postback set in BidVertiser

Payout and event included

Conversions arriving

Matched to the click

BidVertiser connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

{BV_BID} is your campaign bid. Visits from subids with a Bid Override may cost a different amount, so compare ClickFlare's Cost column with your BidVertiser spend after launch.

BidVertiser postback setup guide

Open the guide

In your reports

What you see once it's connected

ROI by subid
Conversions by keyword
Search term breakdown
Revenue by campaign
Country reports
Cost per conversion

Use cases

How media buyers run it

Popunder → offer

Run BidVertiser popunders to an offer, sort subids by ROI in ClickFlare, then blacklist losers and use Bid Override on winners.

Push → lander → offer

Send push traffic to a lander, link the CTA to the ClickFlare click URL, and let BidVertiser Auto-Optimization learn from the revenue you post back.

Recovering missed conversions

Export External IDs of conversions the postback missed and add them in BidVertiser's Conversions Upload, one click ID and revenue per line.

Frequently asked questions

Questions about BidVertiser

No items found.

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Setup guides

BidVertiser postback setup guide

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BidVertiser subids,ranked by real revenue

Turn BidVertiser subids into bid decisions

Subid-level ROI

Revenue in BidVertiser stats

Cost without manual entry

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

One Global Postback for every BidVertiser campaign

Connected in four steps

What you see once it's connected

How media buyers run it

Popunder → offer

Push → lander → offer

Recovering missed conversions

Questions about BidVertiser

Related integrations

Your BidVertiser campaigns, tracked to the subid.