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ClickFlare ties every BigCommerce order back to the ad click that brought the buyer, with the real order amount. You see revenue and ROAS per campaign, ad and traffic source, and a reloaded confirmation page never counts an order twice.
Revenue in ClickFlare is the real order amount from BigCommerce, per campaign and ad, so ROAS reflects what buyers paid.
No double counts on reload
A reloaded confirmation page doesn't count the order twice, and a second order from the same click counts on its own.
Works with Google Ads
Send ads straight to the store without a redirect. ClickFlare still records the visit and ties the order back to the ad.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue
01
Your ad
Visitor clicks
Ad on BigCommerce
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to BigCommerce
Through the Conversion API or postback
05
Cost API
Spend pulled in
BigCommerce cost matched to each campaign
01
Your ad
BigCommerce click
Placement, device and country come along
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to BigCommerce
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
BigCommerce API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
The click follows the visitor to the offer
03
BigCommerce
Offer or call
The network tracks the action
04
BigCommerce
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
BigCommerce
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
01
Your ad
Visitor clicks
Form, call or landing page
02
ClickFlare
Click recorded
Every click gets its own ID
03
BigCommerce
Lead or call stored
The ad stays linked to the lead
04
BigCommerce
Qualified or closed
Workflow or call rule fires
05
ClickFlare
Revenue recorded
Tied to the ad that drove it
01
ClickFlare
Event happens
Click, conversion or custom event
02
Webhook or API
Data goes out
Or comes back in
03
BigCommerce
Your workflow
Rules, apps or an AI assistant
04
BigCommerce
Action
Alert, update, pause or scale
05
ClickFlare
Back in reports
Changes show in your data
01
ClickFlare
Report data
Campaigns, sources, offers
02
ClickFlare API
Your numbers go out
Secured with your API key
03
Your setup
Scheduled refresh
A sheet, script or connector
04
BigCommerce
Data lands
Tables refreshed on schedule
05
BigCommerce
Dashboards
Blended with your other data
E-commerce platform
From store visit to confirmed order
ClickFlare records each visit to your storefront and remembers the click. When the order confirmation page loads, BigCommerce reports the order with its amount, and it lands on the ad that brought the buyer.
Visit recorded when the buyer lands
Order reported from the confirmation page
Real order amount, counted once per order
Today, one campaign
example
Spend pulled from BigCommerce
cost
$412.30
Conversions recorded
today
38
Sent back to BigCommerce
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
ROI per placement
example
Placement A · mobile
cost
$38.20
Placement A
revenue
$71.40
Placement A
ROI
+87%
Placement B · desktop
ROI
−42%
Example numbers. Keep the placements that pay and cut the ones that lose money.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for BigCommerce is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
One lead, followed to revenue
example
Lead created
day 0
$0.00
Qualified
day 2
+$25.00
Deal closed
day 14
+$480.00
Renewal
day 45
+$120.00
Example values. Each stage can be its own event type in ClickFlare.
A scheduled report refresh
example
Campaigns
in the report
1,240 rows
Cost, revenue, profit
per campaign
included
Refresh
your schedule
done
Dashboards fed
BigCommerce
3
Example numbers. You choose the breakdowns, date range and schedule.
One event, end to end
example
Conversion recorded
event
sent
Event delivered
BigCommerce
received
Workflow ran
BigCommerce
done
Team notified
your apps
done
Example run. What happens after the event is up to your workflow.
2.3B
Events tracked
Setup
Connected in three steps
You need a ClickFlare account with your own tracking domain, BigCommerce admin access, and a Stencil storefront with Optimized One-Page Checkout turned on.
Create the campaign and offer Add your store as the offer, one campaign per traffic source. Use direct tracking for Google Ads and sources without redirects.
Add the ClickFlare script to your store Load the ClickFlare script on your storefront pages with BigCommerce's Script Manager. It records each visit.
Report orders from confirmation Add the ClickFlare conversion script to BigCommerce's affiliate conversion tracking. Each order then lands on its ad with the real amount.
app.clickflare.com/integrations
BC
BigCommerce
E-commerce platform
Connected
BigCommerce account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
BigCommerce template selected
Macros pre-filled
Tracking URL in BigCommerce
Click ID captured
Conversions reported
Payout included where supported
BigCommerce connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
BigCommerce added
Offer URL carries the click ID
Postback set in BigCommerce
Payout and event included
Conversions arriving
Matched to the click
BigCommerce connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Click ID stored in BigCommerce
Hidden field or call data
Workflow or rule set
Fires on the stage you choose
Conversions arriving
With payout and event type
API key created
Settings, then Security
Report pull scheduled
Dimensions and date range set
BigCommerce dashboards live
Refreshed on schedule
Connection set up
Webhook, API key or MCP
Events chosen
Only what the workflow needs
Workflow running
Tested end to end
Ready to track
The conversion script must go in BigCommerce's affiliate conversion tracking. Only there does BigCommerce fill in the real order amount.
Send Google Ads straight to the store with a direct campaign and see which campaigns turn into orders.
Paid social → lander → BigCommerce product page
Paid social → lander → store
Orders tie back to the ad, so you can compare landers on revenue.
Organic campaign
Duplicate the campaign with an organic traffic source, so SEO, email and direct orders get counted too.
Frequently asked questions
BigCommerce integration FAQ
Does ClickFlare integrate with BigCommerce?
Yes. A ClickFlare script on your storefront records each visit, and a conversion script on the order confirmation page reports each order with its real amount.
Does it work with Google Ads?
Yes. Use a direct campaign. The ad links straight to the store and the ClickFlare script records the visit.
Can an order be counted twice?
No. A reloaded confirmation page sends the same order again and isn't counted twice. A second order from the same click counts on its own.
Which BigCommerce storefronts are supported?
Stencil, or Catalyst 1.1 and later, with Optimized One-Page Checkout turned on.
Which currency is the revenue in?
BigCommerce sends the order amount without a currency, so set the offer's payout currency to your store currency.
Are refunds reported?
No. Refunds and cancellations aren't reported from the confirmation page. Adjust them in ClickFlare if you need net revenue.
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Related integrations
More templates that plug into the same ClickFlare account.
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Every BigCommerce order, tied to its ad.
Real order revenue and ROAS per campaign. Free 14-day trial, no credit card, free migration from any tracker.