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ClickFlare reads EvaDav's {CLICKID}, cost and 9 macros, including source, zone and format, from the campaign URL. Each conversion goes back to evadav.com/phpb with the payout, so EvaDav's automated rules can act on leads, cost per lead, ROI and profit.
EvaDav's automated rules blacklist sources by leads, cost per lead, ROI and profit. The postback sends each lead and payout, so the rules can act.
Publisher and source split
A zone like s123 is the publisher; a source like s123_abc sits inside it. Group by zone to find good publishers and by source to blacklist exact ones.
Nothing to replace
The template postback already holds {external_id} and {payout}. EvaDav matches on the click ID alone, with no account placeholder.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on EvaDav
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to EvaDav
Through the Conversion API or postback
05
Cost API
Spend pulled in
EvaDav cost matched to each campaign
01
Your ad
EvaDav click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to EvaDav
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
EvaDav API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
EvaDav
Offer or call
The network tracks the action
04
EvaDav
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
EvaDav
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Push & pop network
{CLICKID} in, click_id and payout back out
EvaDav fills {CLICKID} in ClickFlare's click_id parameter. ClickFlare stores it as the External ID and, on conversion, calls evadav.com/phpb with that ID and the payout.
Even an extra space in a macro breaks tracking
One event per postback, no event parameter
Test with a Click ID generated in EvaDav
Today, one campaign
example
Spend pulled from EvaDav
cost
$412.30
Conversions recorded
today
38
Sent back to EvaDav
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the EvaDav template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for EvaDav is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
9
Tracking macros captured
4
Ad formats supported
2.3B
Events tracked
Setup
Connected in four steps
You need an EvaDav advertiser account, a ClickFlare offer that posts conversions back, and your own tracking domain.
Create the EvaDav traffic source In a new campaign, click + New Traffic Source and pick the EvaDav template. It fills click_id={CLICKID}, cost and 9 tracking macros.
Turn on the postback Turn on Traffic source postback URL. It already sends {external_id} and {payout}, so there is nothing to replace. Map it to the conversion EvaDav's rules should act on.
Launch the EvaDav campaign Set Cost Model to Not Tracked and copy the campaign URL. In EvaDav, create a campaign and paste the URL into Target URL exactly as ClickFlare gives it.
Test with a test Click ID Generate a test Click ID in EvaDav's Tracking section, put it after click_id= in your campaign URL and convert. Check Logs → Postback Status and EvaDav's Tracking section.
EvaDav's help pages describe {COST} as the bid, the price, and once as the payout. Compare the Cost column with EvaDav spend after launch and switch to CPC if they differ.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with EvaDav?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare's EvaDav template captures {CLICKID}, cost and 9 macros, and its S2S postback sends conversions with payout to evadav.com/phpb."}}, {"@type": "Question", "name": "Do I need my EvaDav account ID in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "No. EvaDav's postback has no account placeholder. EvaDav matches the conversion through the click ID."}}, {"@type": "Question", "name": "What's the difference between source_id and zone_id?", "acceptedAnswer": {"@type": "Answer", "text": "zone_id is the publisher, for example s123. source_id is the full source inside that publisher, for example s123_abc. Use source_id when you blacklist in EvaDav."}}, {"@type": "Question", "name": "How do I test EvaDav postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Generate a test Click ID in EvaDav's Tracking section, put it after click_id= in your campaign URL, complete the offer and check that EvaDav received the conversion."}}, {"@type": "Question", "name": "Why is External ID empty or showing a macro?", "acceptedAnswer": {"@type": "Answer", "text": "EvaDav didn't replace the click ID macro. The URL must contain click_id={CLICKID} exactly, with no underscore and no spaces."}}, {"@type": "Question", "name": "Should I change {COST} to {CPC}?", "acceptedAnswer": {"@type": "Answer", "text": "Not by default. {COST} is the cost macro in EvaDav's own list. Change it only if your Cost column doesn't match your EvaDav spend."}}]}
Your EvaDav sources, tracked to the payout.
Source, zone and format ROI with payout sent back. Free 14-day trial, no credit card, free migration from any tracker.