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ExoClick traffic, trackedzone by zone to the payout
ClickFlare reads ExoClick's click ID, actual cost and 10 tracking macros from the campaign URL. When a conversion arrives, ClickFlare posts it to your ExoClick Conversion Goal with the payout, so both platforms show the same conversions per zone and site.
Popunder, banner, native, push, interstitial, in-stream video
Good to know
Goal ID must be 32 hex characters, or ExoClick rejects it
Multi-format ad network
S2S postback per goal
10 macros captured
Find the ExoClick zones that pay for themselves
Zone and site in every report
The template passes {zone_id} and {site_id} on each click. Group by them to see which zones convert, then block or bid them up in ExoClick.
Cost recorded per visit
The template sends {actual_cost}, the CPM or CPC ExoClick actually charged. Set the Cost Model to Not Tracked and ROI uses that figure.
Revenue in ExoClick's columns
Add &value={payout} to a Dynamic goal and ExoClick fills its Revenue, Profit and ROI columns. Its conversion-rate distribution then has data to use.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on ExoClick
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to ExoClick
Through the Conversion API or postback
05
Cost API
Spend pulled in
ExoClick cost matched to each campaign
01
Your ad
ExoClick click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to ExoClick
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
ExoClick API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
ExoClick
Offer or call
The network tracks the action
04
ExoClick
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
ExoClick
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Multi-format ad network
One click ID in, one goal postback out
ExoClick fills {conversions_tracking} in the tag parameter. ClickFlare stores it as the External ID. When your offer converts, ClickFlare calls your goal's postback on s.magsrv.com with that ID and the payout.
tag carries a click ID of 150 to 700 characters
Each Conversion Goal has its own Goal ID
ExoClick answers OK or a plain-text error
Today, one campaign
example
Spend pulled from ExoClick
cost
$412.30
Conversions recorded
today
38
Sent back to ExoClick
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the ExoClick template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for ExoClick is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
10
Tracking macros captured
6
Ad formats supported
90 days
Max conversion window
2.3B
Events tracked
Setup
Connected in four steps
You need an ExoClick account, a ClickFlare offer whose network posts conversions back, and your own tracking domain.
Create the ExoClick traffic source In a new campaign, open Traffic Source, click + New Traffic Source and pick the ExoClick template. It fills the click ID, cost and 10 tracking macros for you.
Create a Conversion Goal in ExoClick Under Campaigns → Conversion Tracking, create a goal. Pick Dynamic as the Conversion Value, choose Conversion Tracking API - S2S and copy the 32-character Goal ID.
Fix up the postback Turn on Traffic source postback URL. Put your Goal ID in place of REPLACE, change main.exoclick.com to s.magsrv.com and add &value={payout} for a Dynamic goal.
Launch and test the variation Set Cost Model to Not Tracked, copy the campaign URL and paste it as a Single Landing Page variation. Use Test Variation, then check Logs → Postback Status for OK.
On CPM campaigns {actual_cost} is the cost of one impression. For banners and native, compare the Cost column with ExoClick spend and switch to CPC if they differ.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with ExoClick?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has an ExoClick traffic source template that captures the click ID, actual cost and 10 tracking macros, and an S2S postback that sends conversions to your ExoClick Conversion Goal."}}, {"@type": "Question", "name": "How do I set up ExoClick postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Create a Conversion Goal in ExoClick with the S2S method and copy its Goal ID. In ClickFlare, put it in the template postback, switch the domain to s.magsrv.com and add &value={payout}."}}, {"@type": "Question", "name": "Why does ExoClick answer ERROR: Goal ID is invalid?", "acceptedAnswer": {"@type": "Answer", "text": "REPLACE is still in the postback, or the Goal ID was copied with extra characters. It is exactly 32 characters, 0-9 and a-f."}}, {"@type": "Question", "name": "How is ExoClick cost tracked?", "acceptedAnswer": {"@type": "Answer", "text": "The template passes {actual_cost} per visit. Set the Cost Model to Not Tracked. ClickFlare has no ExoClick cost API, so fix gaps with a manual cost upload."}}, {"@type": "Question", "name": "Can I send leads and sales to different ExoClick goals?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Create one goal per step in ExoClick and one custom conversion per step in ClickFlare, then add a postback per goal with + Another postback URL."}}, {"@type": "Question", "name": "Do I need the postback if I don't use CPA bidding?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Without it, ExoClick's conversion columns stay empty and its Automatic on Conversion Rate distribution has nothing to optimize on."}}]}
Your ExoClick zones, tracked to the payout.
Zone, site and keyword ROI with cost per visit. Free 14-day trial, no credit card, free migration from any tracker.