Google Ads conversions,posted straight to your goals

ClickFlare posts tracked conversions to a Google Ads conversion action through the API, so a primary goal can drive bidding. A cost integration pulls campaign spend from the accounts you select, and a master account brings in the costs of all its sub-accounts.

GA
Google Ads
Search, display and YouTube ads
At a glance
How it connects
Google sign-in, for both conversions and cost
What syncs
Conversion events out, campaign cost in
Sync schedule
Conversions per event; cost pulled periodically
Key parameters
gclid, wbraid, gbraid, campaignid, adgroupid, keyword
Works with
Search and Display, Shopping and YouTube templates
Good to know
Integration timezone must match your Google Ads account
Search ad platform
Conversion action API
MCC cost import

Google Ads bidding on the conversions you track

Conversions where bidding sees them

ClickFlare sends events to a conversion action. Set it as a primary goal and Google Ads uses it for bidding. Secondary goals are for observation only.

Every sub-account, one integration

Connect a master Google Ads account and ClickFlare pulls cost for every campaign in each of its sub-accounts.

Keyword-level visibility

The Search and Display template passes keyword, match type, network and placement, so you can group ROI by the terms and placements that pay.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on Google Ads
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Google Ads
Through the Conversion API or postback
05
Cost API
Spend pulled in
Google Ads cost matched to each campaign
01
Your ad
Google Ads click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Google Ads
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Google Ads API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Google Ads
Offer or call
The network tracks the action
04
Google Ads
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Google Ads
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Search ad platform

From ClickFlare event to Google Ads conversion action

You create an import-type conversion action in Google Ads, then pick it in ClickFlare with the event types to send. In the Event Data Configuration, Google Ads parameters sit on the left and the ClickFlare tokens that fill them on the right.
  • Conversion action created as an offline import
  • Several event types per integration
  • Required parameters can't be changed
Today, one campaign
example
Spend pulled from Google Ads
cost
$412.30
Conversions recorded
today
38
Sent back to Google Ads
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every Google Ads click
key macros
gclid, wbraid, gbraid, campaignid, adgroupid, keyword
captured
From the Google Ads template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Google Ads is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
10
Search and Display fields
3
Click ID parameters
2.3B
Events tracked
Setup

Connected in four steps

You need a Google Ads account (a master account if you manage several), an import-type conversion action, and a ClickFlare account.
  1. Create an import conversion action In Google Ads, open Goals → Conversions and click New Conversion Action. Choose Import, then offline conversions, pick a type such as Converted Lead, create it and choose Connect data source later.
  2. Connect the Conversion API In ClickFlare, go to Integrations → Conversion API Integrations, add Google Ads and sign in with Google. Select the Google Ads Manager, the Customer and the conversion action.
  3. Choose events and parameters Pick the event types to post. In Event Data Configuration, match ClickFlare tokens to Google Ads parameters, add more with Add Configuration, and save.
  4. Pull Google Ads cost Under Cost Tracking Integrations, add Google Ads, pick the account and a timezone that matches it, then the ad accounts. Select the integration on your traffic source, or costs won't be pulled.
app.clickflare.com/integrations
GA
Google Ads
Search ad platform
Connected
Google Ads account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Google Ads template selected
Macros pre-filled
Tracking URL in Google Ads
Click ID captured
Conversions reported
Payout included where supported
Google Ads connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Google Ads added
Offer URL carries the click ID
Postback set in Google Ads
Payout and event included
Conversions arriving
Matched to the click
Google Ads connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
Choose primary or secondary carefully in the conversion action settings. Primary goals are used for bidding. Secondary goals are only for observation.
Google Ads Conversion API setup guide
Open the guide
In your reports

What you see once it's connected

  • Cost per campaign
  • ROI by keyword
  • Results by match type
  • Search vs display network
  • Results by placement
  • Physical and interest location
Use cases

How media buyers run it

Google Ads → lander → offer

Search → lander → offer

Post each sale to a primary conversion action, so bidding learns from tracked sales instead of clicks.

Agency with a master account

Connect the master account once. ClickFlare pulls cost for every sub-account's campaigns, so each client's ROI sits in one place.

Shopping and YouTube

Use the Shopping template to capture product ID and merchant ID, or the YouTube template for placement and device, next to the same cost data.
Frequently asked questions

Questions about Google Ads

No items found.
Setup guides
Google Ads Conversion API setup guide
Google Ads cost integration guide
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