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ClickFlare reads HilltopAds' {{token}} click ID, price, zone, campaign and country from the campaign URL. Each conversion goes back to HilltopAds by S2S postback with the payout, currency and your advertiser ID. Earlier funnel steps can go back as micro-conversions.
Popunder, banners, video (VAST, video slider), in-page
Good to know
HilltopAds requires your advertiser ID in every postback
Pop & display network
Postback with payout
Micro-conversion goals
Blacklist HilltopAds zones on conversion data
Zone-level results
{{zoneid}} lands in every report. See which publisher zones convert, then blacklist or whitelist them in HilltopAds.
Micro-conversions for analysis
Send registrations or deposits with a goal parameter. HilltopAds shows them in stats and keeps optimizing on the one conversion without a goal.
Payout and currency sent back
The postback carries price={payout} and currency=USD, so HilltopAds' stats show revenue next to your spend, per zone and campaign.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on HilltopAds
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to HilltopAds
Through the Conversion API or postback
05
Cost API
Spend pulled in
HilltopAds cost matched to each campaign
01
Your ad
HilltopAds click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to HilltopAds
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
HilltopAds API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
HilltopAds
Offer or call
The network tracks the action
04
HilltopAds
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
HilltopAds
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Pop & display network
Double braces in, single braces back out
HilltopAds macros use double braces, such as {{token}}. ClickFlare stores the token as the External ID. On conversion it calls trackhta.com/close/ with {external_id}, {payout} and your advertiser ID.
Never mix double-brace macros into the postback
Only the postback without goal counts as a conversion
Change currency=USD if your payouts aren't in USD
Today, one campaign
example
Spend pulled from HilltopAds
cost
$412.30
Conversions recorded
today
38
Sent back to HilltopAds
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the HilltopAds template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for HilltopAds is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
3
Tracking macros in template
6
Extra macros you can add
2.3B
Events tracked
Setup
Connected in four steps
You need a HilltopAds advertiser account and its advertiser ID, a ClickFlare offer that posts conversions back, and your own tracking domain.
Create the HilltopAds traffic source In a new campaign, click + New Traffic Source, search hilltop and pick the HilltopAds template. It fills token, price, zoneid, campaignid and geo.
Add your advertiser ID Copy your advertiser ID from the postback URL in HilltopAds' Trackers section. Turn on Traffic source postback URL and put the ID in place of REPLACE.
Finish the campaign Set Cost Model to Not Tracked, or CPA for HilltopAds CPA campaigns. Copy the campaign URL and paste it into the Final Destination URL field in HilltopAds.
Run a test conversion In HilltopAds, open Trackers → Test Conversion, follow the flow and complete the offer. Then check Logs → Postback Status in ClickFlare for a request to trackhta.com.
Postback URL to paste in ClickFlare for HilltopAds
On CPM banner and video campaigns, many impressions happen per click, so {{price}} understates cost per click. Compare the Cost column with HilltopAds spend after launch.
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Your HilltopAds zones, tracked to the payout.
Zone-level ROI, payout sent back, micro-conversions on the side. Free 14-day trial, no credit card, free migration from any tracker.