Black Friday came early.Early-access pricesuntil Nov 8.Black Friday: early-access prices until Nov 8.Early-access price ends in0d00h00m00sClaim the deal
The Kwai template captures Kwai's click ID from __CALLBACK__ and the campaign, ad set and creative names. ClickFlare posts each conversion server to server to your Kwai pixel's event endpoint on adsnebula.com, with the event name you choose, so it works on offers whose pages you don't control.
The postback sends no payout. Kwai sees counts, not revenue.
Social video ad platform
Server-side pixel events
Standard event names
Kwai optimization without pixel code on the offer
Works on any offer page
The postback sends each event to your pixel server to server, so Kwai learns from conversions on offers you can't add code to.
One postback per Kwai event
Map a lead to EVENT_COMPLETE_REGISTRATION and a sale to EVENT_PURCHASE, each with its own postback and custom conversion.
Names readable from day one
The campaign, ad set and creative name macros work as they are, so you can compare them in ClickFlare straight away.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on Kwai Ads
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Kwai Ads
Through the Conversion API or postback
05
Cost API
Spend pulled in
Kwai Ads cost matched to each campaign
01
Your ad
Kwai Ads click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Kwai Ads
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Kwai Ads API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Kwai Ads
Offer or call
The network tracks the action
04
Kwai Ads
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Kwai Ads
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Social video ad platform
From __CALLBACK__ to a Kwai pixel event
Kwai opens your campaign URL with a coded click ID in click_id and its name macros. ClickFlare stores the click ID as the External ID. On conversion, it posts the click ID, your pixel ID, access token and event name to Kwai.
click_id in the URL, clickid in the postback
Replace both REPLACE values in the postback
Hard-code your pixel ID or pass it per campaign
Today, one campaign
example
Spend pulled from Kwai Ads
cost
$412.30
Conversions recorded
today
38
Sent back to Kwai Ads
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every Kwai Ads click
key macros
__CALLBACK__, __CMPN__, __ADSET__, __AD__
captured
From the Kwai Ads template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Kwai Ads is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
3
Name macros captured
2.3B
Events tracked
Setup
Connected in four steps
You need a Kwai for Business account with a Developer Mode pixel, its pixel ID and access token, your own tracking domain and an offer in ClickFlare.
Create a Developer Mode pixel In Kwai for Business, go to Assets → Web Events → Set up Web Events. Choose Kwai Pixel, Manually Install Pixel Code and Developer Mode. Note the pixel ID and access token.
Add the Kwai traffic source In the campaign editor, click + New Traffic Source and pick the Kwai template. Leave the External ID row as it is: click_id with __CALLBACK__.
Complete the postback Turn on the postback. Replace access_token=REPLACE with your token, {trackingField7} with your pixel ID, and event_name=REPLACE with the exact event, for example EVENT_PURCHASE.
Launch and check the logs Set a CPC cost model and paste the campaign URL as the ad's destination URL. After a conversion, check Logs → Postback Status for no leftover REPLACE.
The Campaign ID, Ad Set ID and Creative ID rows have no Kwai macro and stay empty until you add one. The name rows already identify each campaign, ad set and creative.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Kwai Ads?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. The Kwai template captures the __CALLBACK__ click ID and name macros, and an S2S postback sends conversions to your Kwai pixel."}}, {"@type": "Question", "name": "What do I replace in the Kwai postback?", "acceptedAnswer": {"@type": "Answer", "text": "access_token=REPLACE with your pixel's access token, event_name=REPLACE with a Kwai standard event, and {trackingField7} with your pixel ID unless you pass it in the URL."}}, {"@type": "Question", "name": "Does Kwai receive the payout?", "acceptedAnswer": {"@type": "Answer", "text": "No. The template's postback sends no value. Ask your Kwai account manager for the value parameter before adding one."}}, {"@type": "Question", "name": "Do I need the Kwai pixel code on my site?", "acceptedAnswer": {"@type": "Answer", "text": "Not for the postback. It sends events server to server. You need the Developer Mode pixel for its ID and access token."}}, {"@type": "Question", "name": "How do I track cost from Kwai?", "acceptedAnswer": {"@type": "Answer", "text": "Kwai passes no cost in the URL. Set a CPC cost model, and for exact spend import Kwai's daily cost with a manual cost upload."}}, {"@type": "Question", "name": "Is my access token safe in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "It's stored on your traffic source and sent from ClickFlare's servers to Kwai. It never appears in your ad or campaign URL."}}]}
Your Kwai Ads conversions, sent to the pixel.
Campaign, ad set and creative ROI with events posted to Kwai. Free 14-day trial, no credit card, free migration from any tracker.