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LinkedIn Ads conversions,credited to the right click
ClickFlare posts conversions to a LinkedIn conversion rule through the Conversions API, using the li_fat_id click ID with payout and currency. The cost integration pulls spend from all campaign types, Lead Gen Forms included, every 60 to 5 minutes depending on your plan.
CAPI tokens can expire; errors show in Postback status logs
Social ad platform
Conversion rules
Lead Gen Forms cost
LinkedIn spend and conversions on the same campaigns
Every campaign type costed
Spend comes in from all campaign types in the ad account, including Lead Gen Forms, Sponsored Content and Message Ads.
No double counting
Mapping LinkedIn Click ID to {{external_id}} lets LinkedIn deduplicate events reported by both the Insight Tag and CAPI.
Cost between pulls
Between cost pulls, ClickFlare estimates cost in real time from each campaign's last known CPC.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on LinkedIn Ads
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to LinkedIn Ads
Through the Conversion API or postback
05
Cost API
Spend pulled in
LinkedIn Ads cost matched to each campaign
01
Your ad
LinkedIn Ads click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to LinkedIn Ads
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
LinkedIn Ads API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
LinkedIn Ads
Offer or call
The network tracks the action
04
LinkedIn Ads
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
LinkedIn Ads
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Social ad platform
From li_fat_id to a LinkedIn conversion rule
LinkedIn appends li_fat_id to the destination URL on each ad click. ClickFlare captures it as {{external_id}} and sends it back, with the payout and currency, to the conversion rule you picked for the campaigns you assign.
Integration assigned per ClickFlare campaign
Event filter by geo, device or campaign
Expired tokens updated in place
Today, one campaign
example
Spend pulled from LinkedIn Ads
cost
$412.30
Conversions recorded
today
38
Sent back to LinkedIn Ads
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the LinkedIn Ads template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for LinkedIn Ads is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
60 min
Cost pull on Starter, Pro
30 min
Cost pull on Master and up
5 min
Fastest cost add-on
2.3B
Events tracked
Setup
Connected in four steps
You need LinkedIn Campaign Manager access, your Ad Account ID, a Direct API access token, a conversion rule and a ClickFlare account.
Gather the LinkedIn details Note the Ad Account ID under your account name in Campaign Manager. Open Data → Signals manager → Direct API, create a conversion rule if needed and generate an access token.
Register the token in ClickFlare In Integrations → Conversion API, add LinkedIn, set the workspace and name, and click + New token. Enter a name, the Ad Account ID and the access token, and save.
Pick the rule, events and campaigns Select the token and conversion rule, choose the event types and review the default mapping. Click Next, select the ClickFlare campaigns that use the integration, and save.
Connect LinkedIn cost In Integrations → Cost Tracking, add LinkedIn, sign in with LinkedIn and select the ad accounts. Then add the integration to your LinkedIn traffic source configuration.
app.clickflare.com/integrations
LI
LinkedIn Ads
Social ad platform
Connected
LinkedIn Ads account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
LinkedIn Ads template selected
Macros pre-filled
Tracking URL in LinkedIn Ads
Click ID captured
Conversions reported
Payout included where supported
LinkedIn Ads connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
LinkedIn Ads added
Offer URL carries the click ID
Postback set in LinkedIn Ads
Payout and event included
Conversions arriving
Matched to the click
LinkedIn Ads connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
Changing your LinkedIn password may revoke ClickFlare's access. If costs stop updating, edit the integration and sign in with LinkedIn again.
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Your LinkedIn campaigns, tracked to the payout.
Conversion rules fed by ClickFlare, spend from every campaign type. Free 14-day trial and free migration from any tracker.