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MA
Meta Ads conversions and cost,in one ClickFlare report
ClickFlare sends the conversions it tracks to Meta Ads through Meta's Conversion API, mapped to standard or custom Meta events. A separate cost integration pulls spend for your campaigns, ad sets and ads from every ad account you select, so ROI sits next to each conversion.
Conversion API (Pixel ID + token) and Facebook login
What syncs
Conversion events out; campaign, ad set and ad cost in
Sync schedule
Conversions per event; cost pulled automatically
Key parameters
fbclid, ad_id, adset_id, campaign_id, placement
Works with
Standard and custom Meta events, website or email sources
Good to know
Map the manual event ID to {{clickid_txid_ct}} to avoid dedup
Social ad platform
Conversion API
Ad set and ad cost
Feed Meta the conversions its pixel misses
Signal that survives iOS limits
Apple's ATT framework cut what browser pixels can see. The Conversion API reports conversions from ClickFlare, so Meta's algorithm gets the events it was missing.
Payouts Meta can optimize on
Map conversions that carry a payout to Meta events that hold a value, such as Purchase or Subscription, so the value reaches Meta with the event.
Cost from every ad account
One integration per Business Account covers several ad accounts. ClickFlare works out which campaigns each cost belongs to on its own.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on Meta Ads
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Meta Ads
Through the Conversion API or postback
05
Cost API
Spend pulled in
Meta Ads cost matched to each campaign
01
Your ad
Meta Ads click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Meta Ads
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Meta Ads API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Meta Ads
Offer or call
The network tracks the action
04
Meta Ads
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Meta Ads
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Social ad platform
How ClickFlare reports to Meta and pulls spend
Each tracked conversion goes to your Meta pixel as the event you mapped it to, with the default fields plus any extra data you add. The cost integration reads the ad accounts you select and assigns spend to campaigns, ad sets and ads.
Event Type Mapping to standard or custom events
Grayed-out fields are sent by default
Cost assigned through the traffic source configuration
Today, one campaign
example
Spend pulled from Meta Ads
cost
$412.30
Conversions recorded
today
38
Sent back to Meta Ads
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every Meta Ads click
key macros
fbclid, ad_id, adset_id, campaign_id, placement
captured
From the Meta Ads template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Meta Ads is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
8
Tracking fields captured
2.3B
Events tracked
Setup
Connected in four steps
You need a Meta (Facebook) Ads account, a Meta Pixel ID with a Conversion API access token, and a ClickFlare account.
Get your Pixel ID and access token In Business Settings, open Data Sources → Pixels, pick your pixel and open it in Events Manager. Copy the Pixel ID from Settings, then click Generate access token under Conversion API → Set up manually.
Add the Facebook Conversion API In ClickFlare, go to Integrations → Conversion API Integrations, add Facebook and click Add a new Pixel. Paste the Pixel ID and token, then choose the Action Source, such as Website.
Map events and event data Map ClickFlare events to Meta standard or custom events. Add extra fields under Event Data Configuration, map Meta's manual event ID to {{clickid_txid_ct}}, and save.
Connect Meta cost Under Cost Integrations, add Facebook, sign in with Facebook and pick the ad accounts. Then select the integration on your traffic source configuration, or costs won't be pulled.
app.clickflare.com/integrations
MA
Meta Ads
Social ad platform
Connected
Meta Ads account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Meta Ads template selected
Macros pre-filled
Tracking URL in Meta Ads
Click ID captured
Conversions reported
Payout included where supported
Meta Ads connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Meta Ads added
Offer URL carries the click ID
Postback set in Meta Ads
Payout and event included
Conversions arriving
Matched to the click
Meta Ads connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
No pixel yet? Create one in Meta first. You only need one cost integration per Business Account, and it can hold several ad accounts.
Send the network's sale to Meta as Purchase with its payout, so Meta's algorithm learns from buyers and you judge each ad on ROI.
Meta → article → search feed
Use ClickFlare's Facebook - Search Arb template, which also captures the article title, and report the feed conversion back through the Conversion API.
Several ad accounts, one view
Select multiple ad accounts in one cost integration and compare spend and ROI across all of them in ClickFlare.
Frequently asked questions
Questions about Meta Ads
No items found.
Related integrations
More templates that plug into the same ClickFlare account.
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Your Meta Ads campaigns, tracked to the payout.
Conversions back to Meta, spend into ClickFlare. Free 14-day trial, no credit card, free migration from any tracker.
