Noviclick site IDs,kept or cut on real conversions

ClickFlare's Noviclick template records the click ID, the click cost, and the campaign, banner, site, category and subscriber age of each visit. Conversions go back to panel.noviclick.com by S2S postback with payout and your personal key, so Smart CPA blacklists sites on your real results.

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Read the setup guide

Noviclick

Self-serve pop and push network

At a glance

How it connects

Template with click macros + S2S postback

What syncs

Click ID, cost, site, banner, category, subscriber age

Sync schedule

Real time, per conversion

Key parameters

{clickid}, {cost}, {site_id}, {banner_id}, {category_id}, {age}

Works with

Popunder, push, in-page push

Good to know

Replace REPLACE in the postback with your personal key.

Push & pop network

Click cost per visit

Smart CPA ready

Stop Smart CPA from blacklisting sites that convert

Smart CPA on real data

Smart CPA blacklists a site ID after it spends 3 times your CPA target with no conversion in 30 days. The postback makes sure it sees every conversion.

Site-level control

{site_id} is Noviclick's most important token. Use the Site ID column for blacklists, whitelists, custom bids and saved Audiences.

Subscriber age insight

Subscriber Age shows how long ago a push visitor subscribed. Group by it to see whether a cut-off on old subscribers pays.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on Noviclick

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to Noviclick

Through the Conversion API or postback

Cost API

Spend pulled in

Noviclick cost matched to each campaign

Your ad

Noviclick click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to Noviclick

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

Noviclick API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

Noviclick

Offer or call

The network tracks the action

Noviclick

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Noviclick

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Push & pop network

Noviclick click ID out, cid and key back

Noviclick fills {clickid} and {cost} into the campaign URL. ClickFlare stores the click ID as the External ID and records the cost. On conversion, it posts the ID back in cid with the payout and your personal key.

clickid in the URL, cid in the postback
key ties conversions to your account
payout is read in USD

Today, one campaign

example

Spend pulled from Noviclick

cost

$412.30

Conversions recorded

today

Sent back to Noviclick

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every Noviclick click

key macros

{clickid}, {cost}, {site_id}, {banner_id}, {category_id}, {age}

captured

From the Noviclick template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for Noviclick is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Macros in the template

CPA spend before blacklist

Max page load for approval

2.3B

Events tracked

Setup

Connected in four steps

You need a Noviclick account and your personal key, a ClickFlare account with a clean custom tracking domain, and an offer.

Copy your Noviclick key In Noviclick, click Create campaign and scroll to Conversion postback. Copy the digits after key= at the end of the URL.
Add the Noviclick traffic source In the campaign editor, click + New Traffic Source and pick the Noviclick template. Turn on the postback, replace REPLACE with your key and map it to your final event.
Finish the campaign Set the Cost Model to Not Tracked so ClickFlare uses {cost}. Add lander and offer, save, and copy the campaign URL from your own tracking domain.
Create the campaign in Noviclick Pick the format, set budget and bid, and paste the ClickFlare campaign URL into URL. Check the postback key, add two creatives for push, and click Create campaign.

Noviclick postback URL in the ClickFlare template

https://panel.noviclick.com/postback?cid={external_id}&payout={payout}&key=REPLACE

app.clickflare.com/integrations

Noviclick

Push & pop network

Connected

Noviclick account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

Noviclick template selected

Macros pre-filled

Tracking URL in Noviclick

Click ID captured

Conversions reported

Payout included where supported

Noviclick connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

Noviclick added

Offer URL carries the click ID

Postback set in Noviclick

Payout and event included

Conversions arriving

Matched to the click

Noviclick connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

Noviclick checks your URL before approval: it must work, have no VirusTotal flags and load in under 5 seconds. A clean custom tracking domain helps.

Noviclick postback setup guide

Open the guide

In your reports

What you see once it's connected

ROI by site ID
Conversions by banner
Popunder category breakdown
Push subscriber age
Revenue by campaign
Cost per conversion

Use cases

How media buyers run it

Push → lander → dating offer

Run push with two creatives, compare banners and site IDs in ClickFlare, and raise bids on sites that convert after they spend 2x your target CPA.

Popunder → offer

Popunder on Smart CPA

Set a Smart CPA target near 70-80% of payout and send only the final sale so the CPA reflects one sale.

Reusable site audiences

Save your best site IDs from ClickFlare reports as a Noviclick Audience and reuse it as a whitelist in new campaigns.

Frequently asked questions

Questions about Noviclick

No items found.

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Setup guides

Noviclick postback setup guide

{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Noviclick?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has a Noviclick traffic source template with its click macros, click cost and an S2S postback to panel.noviclick.com."}}, {"@type": "Question", "name": "How do I set up Noviclick postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Copy your personal key from the Conversion postback section in Noviclick. In ClickFlare, turn on the postback on the Noviclick traffic source and replace REPLACE with the key."}}, {"@type": "Question", "name": "Why is it clickid in the URL and cid in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "Both carry the same value. ClickFlare reads Noviclick's click ID from clickid, and Noviclick expects it back in cid. Change neither."}}, {"@type": "Question", "name": "Do I need the postback if I don't use Smart CPA?", "acceptedAnswer": {"@type": "Answer", "text": "It is still worth it. Noviclick's account managers use your conversion data to suggest site IDs to whitelist and blacklist, and its statistics show conversions next to spend."}}, {"@type": "Question", "name": "Why is my ClickFlare cost higher than my Noviclick spend?", "acceptedAnswer": {"@type": "Answer", "text": "Noviclick can refund suspicious visits after the fact, which lowers real spend while ClickFlare's recorded cost stays the same. Correct it with a manual cost upload."}}, {"@type": "Question", "name": "Why are Banner ID or Subscriber Age empty?", "acceptedAnswer": {"@type": "Answer", "text": "Banner ID only fills on Push and In-page push, and Subscriber Age only on Push. Category ID exists for popunder campaigns only."}}]}

Noviclick site IDs,kept or cut on real conversions

Stop Smart CPA from blacklisting sites that convert

Smart CPA on real data

Site-level control

Subscriber age insight

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Noviclick click ID out, cid and key back

Connected in four steps

What you see once it's connected

How media buyers run it

Push → lander → dating offer

Popunder on Smart CPA

Reusable site audiences

Questions about Noviclick

Related integrations

Your Noviclick campaigns, tracked to the site ID.