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ClickFlare ties every Pipedrive lead, qualified deal and won deal back to the ad click that started it, with the deal value as revenue. You see cost per lead and cost per won deal side by side, even when the deal closes days after the click.
Pipedrive automation that reports each stage to ClickFlare
What syncs
Leads, qualified deals, won deals and deal value
How fresh the data is
Real time, when a deal reaches your stage
What you can optimize
Ads and placements by won deals and deal value
Works with
Pipedrive leads, deals and persons with custom fields
Good to know
Automations need Advanced or higher; a global admin sets them up.
CRM
Cost per won deal
Deal value as revenue
Scale the ads that bring won Pipedrive deals
Won deals as conversions
Lead, qualified and won each get their own column, so you see cost per lead and cost per won deal side by side.
No extra tool for reporting
Pipedrive's own automation reports each stage straight to ClickFlare, without a relay in between.
See what was sent
Pipedrive's execution history shows what each automation sent, so you can confirm the click ID went out.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue
01
Your ad
Visitor clicks
Ad on Pipedrive
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Pipedrive
Through the Conversion API or postback
05
Cost API
Spend pulled in
Pipedrive cost matched to each campaign
01
Your ad
Pipedrive click
Placement, device and country come along
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Pipedrive
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Pipedrive API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
The click follows the visitor to the offer
03
Pipedrive
Offer or call
The network tracks the action
04
Pipedrive
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Pipedrive
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
01
Your ad
Visitor clicks
Form, call or landing page
02
ClickFlare
Click recorded
Every click gets its own ID
03
Pipedrive
Lead or call stored
The ad stays linked to the lead
04
Pipedrive
Qualified or closed
Workflow or call rule fires
05
ClickFlare
Revenue recorded
Tied to the ad that drove it
01
ClickFlare
Event happens
Click, conversion or custom event
02
Webhook or API
Data goes out
Or comes back in
03
Pipedrive
Your workflow
Rules, apps or an AI assistant
04
Pipedrive
Action
Alert, update, pause or scale
05
ClickFlare
Back in reports
Changes show in your data
01
ClickFlare
Report data
Campaigns, sources, offers
02
ClickFlare API
Your numbers go out
Secured with your API key
03
Your setup
Scheduled refresh
A sheet, script or connector
04
Pipedrive
Data lands
Tables refreshed on schedule
05
Pipedrive
Dashboards
Blended with your other data
CRM
From new lead to won deal
The ClickFlare click ID is saved on the Pipedrive lead or deal when it's created. When the deal reaches your stage, a Pipedrive automation reports it to ClickFlare with the deal value, against the original ad click.
Click ID saved in a Pipedrive custom field
Each stage reported as its own conversion
Deal value sent on won deals only
Today, one campaign
example
Spend pulled from Pipedrive
cost
$412.30
Conversions recorded
today
38
Sent back to Pipedrive
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
ROI per placement
example
Placement A · mobile
cost
$38.20
Placement A
revenue
$71.40
Placement A
ROI
+87%
Placement B · desktop
ROI
−42%
Example numbers. Keep the placements that pay and cut the ones that lose money.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Pipedrive is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
One lead, followed to revenue
example
Lead created
day 0
$0.00
Qualified
day 2
+$25.00
Deal closed
day 14
+$480.00
Renewal
day 45
+$120.00
Example values. Each stage can be its own event type in ClickFlare.
A scheduled report refresh
example
Campaigns
in the report
1,240 rows
Cost, revenue, profit
per campaign
included
Refresh
your schedule
done
Dashboards fed
Pipedrive
3
Example numbers. You choose the breakdowns, date range and schedule.
One event, end to end
example
Conversion recorded
event
sent
Event delivered
Pipedrive
received
Workflow ran
Pipedrive
done
Team notified
your apps
done
Example run. What happens after the event is up to your workflow.
2.3B
Events tracked
Setup
Connected in three steps
You need a ClickFlare tracking domain, a Pipedrive plan with automations, global admin rights and a form that sends the click ID with the lead.
Set up your stages in ClickFlare Create conversions for lead, qualified and won, and add your form page to a ClickFlare campaign.
Save the click ID in Pipedrive Add a click ID custom field and have your form create the lead with the ClickFlare click ID filled in.
Report deals with an automation Create a Pipedrive automation on deal won that reports to ClickFlare. Won deals then land on their ad with the deal value.
app.clickflare.com/integrations
PD
Pipedrive
CRM
Connected
Pipedrive account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Pipedrive template selected
Macros pre-filled
Tracking URL in Pipedrive
Click ID captured
Conversions reported
Payout included where supported
Pipedrive connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Pipedrive added
Offer URL carries the click ID
Postback set in Pipedrive
Payout and event included
Conversions arriving
Matched to the click
Pipedrive connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Click ID stored in Pipedrive
Hidden field or call data
Workflow or rule set
Fires on the stage you choose
Conversions arriving
With payout and event type
API key created
Settings, then Security
Report pull scheduled
Dimensions and date range set
Pipedrive dashboards live
Refreshed on schedule
Connection set up
Webhook, API key or MCP
Events chosen
Only what the workflow needs
Workflow running
Tested end to end
Ready to track
No automations on your plan? Use Zapier, Make or n8n to report each stage to ClickFlare instead.
Meta or TikTok → lander → form that creates a Pipedrive lead
Social → lander → Pipedrive
Send only won deals back to the ad platform and scale the ads that bring buyers.
Taboola or MGID → advertorial → lead form
Native → advertorial → form
Compare placements by won-deal value.
ClickFlare events into Pipedrive
Use ClickFlare's Custom Webhook with a relay to find the matching Pipedrive deal by its click ID and update it.
Frequently asked questions
Pipedrive integration FAQ
Does ClickFlare integrate with Pipedrive?
Yes. The ClickFlare click ID is saved in a Pipedrive custom field, and a Pipedrive automation reports it to ClickFlare with the deal value when the deal reaches your stage.
Which Pipedrive plan do I need?
Pipedrive says automations and webhooks in automations are on Advanced and higher plans. Only global admins can create the automation webhook.
Can I send the deal value as revenue?
Yes. Send the deal value on won deals only, and zero on earlier stages, so revenue isn't counted twice.
Do I need Zapier or Make?
Not for reporting, since Pipedrive's automation reports straight to ClickFlare. You may need one to get form leads into Pipedrive with the click ID, or if your plan has no automations.
How do I check what Pipedrive sent?
Open the automation's execution history. It shows what Pipedrive sent, so you can confirm the click ID went out.
What happens at Pipedrive's execution limits?
Automation webhooks count toward them. When the limit is reached, Pipedrive pauses webhook requests, so conversions arrive late or not at all.
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Related integrations
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See which ads win Pipedrive deals.
Cost per won deal and deal value per ad. Free 14-day trial, no credit card, free migration from any tracker.