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The PopAds template captures PopAds' impression ID, your bid and eight details such as website, quality score, category and country. Add your aid to the included postback, and ClickFlare sends each conversion to serve.popads.net with its payout in USD.
One postback, one event. PopAds has no event parameter.
Popunder network
S2S postback with payout
Quality score data
See which PopAds websites pay back their bid
Website-level decisions
websiteid lands in its own column, so you see which publisher sites convert and can block or bid up websites in PopAds.
Test the quality premium
The quality score sits next to revenue, so you can check whether higher-quality inventory pays back its higher bid.
Only add your aid
The postback is already in the template, with s2s=1, {external_id} and {payout}. Copy your aid from PopAds and you're done.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on PopAds
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to PopAds
Through the Conversion API or postback
05
Cost API
Spend pulled in
PopAds cost matched to each campaign
01
Your ad
PopAds click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to PopAds
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
PopAds API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
PopAds
Offer or call
The network tracks the action
04
PopAds
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
PopAds
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Popunder network
Impression ID in, conversion back to PopAds
A popunder opens your campaign URL and PopAds fills in the impression ID, bid and site details. ClickFlare stores the impression ID as the External ID. On conversion, it sends that ID back in id and the payout in value, in USD.
The impression ID plays the role of a click ID
Keep s2s=1 so PopAds knows it's server-side
value uses a dot as the decimal separator
Today, one campaign
example
Spend pulled from PopAds
cost
$412.30
Conversions recorded
today
38
Sent back to PopAds
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the PopAds template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for PopAds is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
8
Tracking macros captured
2.3B
Events tracked
Setup
Connected in four steps
You need a PopAds advertiser account and its aid, your own tracking domain and an offer in ClickFlare.
Add the PopAds traffic source In the campaign editor, click + New Traffic Source and pick the PopAds template. Leave cost currency on USD. It fills in the impression ID, bid and eight tracking macros.
Add your aid to the postback In PopAds, open Conversion Tracking and copy the value after aid=. In ClickFlare, turn on the postback and replace REPLACE with it. Keep s2s=1.
Copy the campaign URL Set the cost model to Not Tracked, add your offer and save. Copy the campaign URL from your own domain and check impressionid=[IMPRESSIONID] is in it.
Launch small and check the logs PopAds has no test-conversion tool. Run a small budget, group by External ID, then check Logs → Postback Status for an id and value in the request.
PopAds prices per 1,000 popunders. If [BID] arrives as that per-thousand bid, cost is 1,000 times too high. Switch to CPC with your bid divided by 1,000.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with PopAds?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. The PopAds template captures the impression ID, bid and eight tracking macros, and includes the PopAds S2S postback. You add your aid."}}, {"@type": "Question", "name": "Why does PopAds use an impression ID instead of a click ID?", "acceptedAnswer": {"@type": "Answer", "text": "The visitor never clicks your ad. The popunder opens behind their page, so PopAds identifies each one by its impression. In ClickFlare it plays the role of a click ID."}}, {"@type": "Question", "name": "What currency does PopAds expect?", "acceptedAnswer": {"@type": "Answer", "text": "USD. PopAds reads value as a plain number with a dot, for example 1.25. If your offers pay in another currency, convert payouts to USD in ClickFlare first."}}, {"@type": "Question", "name": "Can I send several events to PopAds?", "acceptedAnswer": {"@type": "Answer", "text": "No. The PopAds postback has no event or goal parameter. Map it to the one conversion you want PopAds to count, usually the sale."}}, {"@type": "Question", "name": "Why is my PopAds cost far too high?", "acceptedAnswer": {"@type": "Answer", "text": "PopAds prices per 1,000 popunders. If [BID] arrives as that bid, switch the cost model to CPC and enter your bid divided by 1,000."}}, {"@type": "Question", "name": "Where do I see the impression ID?", "acceptedAnswer": {"@type": "Answer", "text": "In the External ID column. The postback sends it back to PopAds as id={external_id}."}}]}
Your PopAds websites, tracked to the payout.
Website and quality-level ROI with payouts posted back to PopAds. Free 14-day trial, no credit card, free migration from any tracker.