PopCash popunders,costed per visit

The PopCash template captures the click ID, your per-visitor bid as cost and nine details such as site, country code, device and carrier. Add your aid to the postback, and ClickFlare sends each conversion to ct.popcash.net with its payout. A second postback covers a second event.

PC
PopCash
Worldwide popunder network
At a glance
How it connects
Campaign URL macros + S2S postback
What syncs
Click ID, bid, site, country, OS, device, browser, carrier
Sync schedule
Real time, per conversion
Key parameters
[clickid], [bid], [siteid], [cc], [operatingsystem]
Works with
Popunder traffic, much of it mobile
Good to know
A leftover REPLACE in the postback makes PopCash drop the conversion.
Popunder network
Main and second postback
Bid passed as cost

PopCash sites ranked by what they return

Cost per visit with no math

PopCash bids are per visitor, so [bid] is already a cost per visit. A bid of 0.004 buys 1,000 popunders for 4 USD.

Block sites that don't convert

siteid lands in its own column, so you see which publisher sites convert and can block or bid them up in PopCash.

Two actions per visitor

Send a lead on the main postback and a payment on the second, each mapped to its own ClickFlare custom conversion.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on PopCash
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to PopCash
Through the Conversion API or postback
05
Cost API
Spend pulled in
PopCash cost matched to each campaign
01
Your ad
PopCash click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to PopCash
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
PopCash API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
PopCash
Offer or call
The network tracks the action
04
PopCash
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
PopCash
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Popunder network

From popunder visit to PopCash conversion

A popunder opens your campaign URL and PopCash fills in the click ID, your bid and the visit details. ClickFlare stores the click ID as the External ID and the bid as cost. On conversion, it sends the click ID and payout back to PopCash.
  • clickid is the name on both sides
  • countrycode reads PopCash's [cc] macro
  • Copy the second postback from your Conversion Tracker
Today, one campaign
example
Spend pulled from PopCash
cost
$412.30
Conversions recorded
today
38
Sent back to PopCash
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every PopCash click
key macros
[clickid], [bid], [siteid], [cc], [operatingsystem]
captured
From the PopCash template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for PopCash is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
9
Tracking macros captured
2
Postbacks per visitor
2.3B
Events tracked
Setup

Connected in four steps

You need a PopCash advertiser account and its aid, your own tracking domain and an offer in ClickFlare.
  1. Add the PopCash traffic source In the campaign editor, click + New Traffic Source and pick the PopCash template. It fills in the click ID, bid and nine tracking macros.
  2. Add your aid to the postback In PopCash, open Conversion Tracker and copy the number after aid= from the Main Postback URL. In ClickFlare, turn on the postback and replace REPLACE with it.
  3. Copy the campaign URL Set the cost model to Not Tracked so ClickFlare uses the bid PopCash passes. Add your offer, save and copy the campaign URL from your own domain.
  4. Launch and check the postback Paste the URL into the Landing URL field and start the campaign. Group by External ID, then check Logs → Postback Status for clickid and payout values.
PopCash postback in the ClickFlare template
https://ct.popcash.net/click?aid=REPLACE&clickid={external_id}&payout={payout}
app.clickflare.com/integrations
PC
PopCash
Popunder network
Connected
PopCash account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
PopCash template selected
Macros pre-filled
Tracking URL in PopCash
Click ID captured
Conversions reported
Payout included where supported
PopCash connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
PopCash added
Offer URL carries the click ID
Postback set in PopCash
Payout and event included
Conversions arriving
Matched to the click
PopCash connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
If you set a high bid but PopCash charged less, ClickFlare's cost runs above real spend. Compare after a few hundred visits and correct with a manual cost upload.
PopCash postback setup guide
Open the guide
In your reports

What you see once it's connected

  • Conversions by site ID
  • ROI by country code
  • OS and device
  • Browser breakdown
  • Connection and carrier
  • Category breakdown
  • Revenue by PopCash campaign
Use cases

How media buyers run it

PopCash popunder → mobile offer

Mobile pops to offer

Group by carrier and device to find the mobile segments that convert.

Lead, then card payment

Send the lead on the main postback and the card payment on the second, so PopCash sees both actions.

Site-level cleanup

Group by siteid after the first few hundred visits and block the sites with spend but no conversions.
Frequently asked questions

Questions about PopCash

No items found.
Setup guides
PopCash postback setup guide
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