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The PopCash template captures the click ID, your per-visitor bid as cost and nine details such as site, country code, device and carrier. Add your aid to the postback, and ClickFlare sends each conversion to ct.popcash.net with its payout. A second postback covers a second event.
A leftover REPLACE in the postback makes PopCash drop the conversion.
Popunder network
Main and second postback
Bid passed as cost
PopCash sites ranked by what they return
Cost per visit with no math
PopCash bids are per visitor, so [bid] is already a cost per visit. A bid of 0.004 buys 1,000 popunders for 4 USD.
Block sites that don't convert
siteid lands in its own column, so you see which publisher sites convert and can block or bid them up in PopCash.
Two actions per visitor
Send a lead on the main postback and a payment on the second, each mapped to its own ClickFlare custom conversion.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on PopCash
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to PopCash
Through the Conversion API or postback
05
Cost API
Spend pulled in
PopCash cost matched to each campaign
01
Your ad
PopCash click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to PopCash
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
PopCash API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
PopCash
Offer or call
The network tracks the action
04
PopCash
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
PopCash
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Popunder network
From popunder visit to PopCash conversion
A popunder opens your campaign URL and PopCash fills in the click ID, your bid and the visit details. ClickFlare stores the click ID as the External ID and the bid as cost. On conversion, it sends the click ID and payout back to PopCash.
clickid is the name on both sides
countrycode reads PopCash's [cc] macro
Copy the second postback from your Conversion Tracker
Today, one campaign
example
Spend pulled from PopCash
cost
$412.30
Conversions recorded
today
38
Sent back to PopCash
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the PopCash template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for PopCash is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
9
Tracking macros captured
2
Postbacks per visitor
2.3B
Events tracked
Setup
Connected in four steps
You need a PopCash advertiser account and its aid, your own tracking domain and an offer in ClickFlare.
Add the PopCash traffic source In the campaign editor, click + New Traffic Source and pick the PopCash template. It fills in the click ID, bid and nine tracking macros.
Add your aid to the postback In PopCash, open Conversion Tracker and copy the number after aid= from the Main Postback URL. In ClickFlare, turn on the postback and replace REPLACE with it.
Copy the campaign URL Set the cost model to Not Tracked so ClickFlare uses the bid PopCash passes. Add your offer, save and copy the campaign URL from your own domain.
Launch and check the postback Paste the URL into the Landing URL field and start the campaign. Group by External ID, then check Logs → Postback Status for clickid and payout values.
If you set a high bid but PopCash charged less, ClickFlare's cost runs above real spend. Compare after a few hundred visits and correct with a manual cost upload.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with PopCash?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. The PopCash template captures the click ID, your bid and nine tracking macros, and its S2S postback sends conversions with payout to PopCash."}}, {"@type": "Question", "name": "Where do I find my PopCash aid?", "acceptedAnswer": {"@type": "Answer", "text": "In PopCash's Conversion Tracker. Copy the number after aid= in the Main Postback URL. Use your own, never one from an example."}}, {"@type": "Question", "name": "Why is the parameter countrycode but the macro [cc]?", "acceptedAnswer": {"@type": "Answer", "text": "countrycode is the name ClickFlare reads from the URL. [cc] is PopCash's name for the country code macro. Both are correct as the template sets them."}}, {"@type": "Question", "name": "Can I send more than one event to PopCash?", "acceptedAnswer": {"@type": "Answer", "text": "Yes, two: a main postback and a second postback. Copy the second one from your Conversion Tracker and put {external_id} and {payout} in it."}}, {"@type": "Question", "name": "Which cost model should I use?", "acceptedAnswer": {"@type": "Answer", "text": "Not Tracked. ClickFlare then uses the bid PopCash passes in the URL, which is already a cost per visit."}}, {"@type": "Question", "name": "Do I need the postback at all?", "acceptedAnswer": {"@type": "Answer", "text": "ClickFlare tracks conversions and ROI without it. The postback lets PopCash see them too, so its stats show which sites convert."}}]}
Your PopCash sites, tracked to the payout.
Site-level ROI with your bid as cost and payouts posted back. Free 14-day trial, no credit card, free migration from any tracker.