RichAds push and pops,each with its own template

ClickFlare has two RichAds templates: RichAds push and RichAds pops. Both capture the click ID, the winning price and source details such as publisher and site. One postback to xml.auxml.com sends each conversion back with its payout in price, with no account key to copy.

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Read the setup guide

RichAds

Self-serve push and popunder network

At a glance

How it connects

Campaign URL macros + S2S postback

What syncs

Click ID, winning price, publisher, site, zone, OS

Sync schedule

Real time, per conversion

Key parameters

[CLICK_ID], [BID_PRICE], [CPV_PRICE], [SITE_ID], [SUB_LIST_ID]

Works with

Push, in-page push, popunder

Good to know

Run push and pops on separate traffic sources. Cost macros differ.

Push & pop network

Push and pop templates

No-key S2S postback

Feed RichAds' optimization tools real payouts

Target CPA on real revenue

Target CPA, Automated Rules and Micro Bidding read the conversions and price you send. The postback gives them your payout on every conversion.

Optimize by subscriber list

Turn on the Subscriber list ID row in the push template to see which lists convert, next to publisher and site.

Zone data for pops

The pops template captures zone_id and site_id, so you can block the popunder zones that spend without converting.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on RichAds

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to RichAds

Through the Conversion API or postback

Cost API

Spend pulled in

RichAds cost matched to each campaign

Your ad

RichAds click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to RichAds

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

RichAds API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

RichAds

Offer or call

The network tracks the action

RichAds

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

RichAds

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Push & pop network

One postback for both RichAds formats

RichAds opens your campaign URL with its click ID in click_id and the winning price. ClickFlare stores the click ID as the External ID. On conversion, it sends the click ID back in key and the payout in price. RichAds identifies your account from the click ID.

Push cost: [BID_PRICE], the winning click price
Pops cost: [CPV_PRICE], check its unit
click_id in the URL, key in the postback

Today, one campaign

example

Spend pulled from RichAds

cost

$412.30

Conversions recorded

today

Sent back to RichAds

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every RichAds click

key macros

[CLICK_ID], [BID_PRICE], [CPV_PRICE], [SITE_ID], [SUB_LIST_ID]

captured

From the RichAds template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for RichAds is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Push macros captured

Pop macros captured

RichAds templates

2.3B

Events tracked

Setup

Connected in four steps

You need a RichAds advertiser account, your own tracking domain and an offer in ClickFlare.

Pick the template for your format In the campaign editor, click + New Traffic Source and pick RichAds push for push and in-page push, or RichAds pops for popunder. Running both? Create two traffic sources.
Turn on the postback Switch on Traffic source postback URL. The template fills it in, with {external_id} in key and {payout} in price. There is nothing to replace.
Copy the campaign URL Set the cost model to Not Tracked so ClickFlare uses the price RichAds passes. Add your offer, save and copy the campaign URL from your own domain.
Launch and check the postback Paste the URL into your RichAds campaign. After the first conversion, check Logs → Postback Status for a request to xml.auxml.com with a real click ID in key.

RichAds postback, the same for push and pops

http://xml.auxml.com/log?action=conversion&key={external_id}&price={payout}

app.clickflare.com/integrations

RichAds

Push & pop network

Connected

RichAds account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

RichAds template selected

Macros pre-filled

Tracking URL in RichAds

Click ID captured

Conversions reported

Payout included where supported

RichAds connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

RichAds added

Offer URL carries the click ID

Postback set in RichAds

Payout and event included

Conversions arriving

Matched to the click

RichAds connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

If [CPV_PRICE] arrives as a price per 1,000 impressions, ClickFlare records 1,000 times your real cost. Check pops costs after the first visits.

RichAds postback setup guide

Open the guide

In your reports

What you see once it's connected

Conversions by site
ROI by publisher
Subscriber list breakdown
Zone ID for popunder
Creative comparison
Country and OS

Use cases

How media buyers run it

RichAds push → lander → offer

Push to offer

Group by sub_list_id and site_id and raise bids on the lists that convert.

RichAds pops → offer

Popunder to offer

Group by zone_id and site_id, then block zones whose cost outruns their payout.

Lead, then approved sale

Pops guide: send leads with action=conversion and approved sales with action=conversion1, each mapped to its own custom conversion.

Frequently asked questions

Questions about RichAds

No items found.

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Setup guides

RichAds postback setup guide

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RichAds push and pops,each with its own template

Feed RichAds' optimization tools real payouts

Target CPA on real revenue

Optimize by subscriber list

Zone data for pops

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

One postback for both RichAds formats

Connected in four steps

What you see once it's connected

How media buyers run it

Push to offer

Popunder to offer

Lead, then approved sale

Questions about RichAds

Related integrations

Your RichAds push and pops, tracked to the payout.