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Rumble Ads video traffic,tracked to the conversion
Rumble appends its _raclid click ID to every click, and the template captures site, zone, device and keyword macros. ClickFlare posts conversions with payout to the Rumble conversion action in caid, and the cost integration pulls spend from Rumble's API every hour, down to ad level.
Video pre-roll and display ads on Rumble and partner sites
Good to know
Rumble buys are mostly CPM, so no cost is passed in the URL
Video ad network
Hourly cost sync
17 macros captured
CPM video spend, matched to conversions
Real spend on CPM buys
Rumble prices most buys per thousand impressions and documents no cost macro. The cost integration pulls actual spend every hour instead.
Sites and zones that convert
siteid, sitedomain and adzone show which publisher sites and zones pay, so you can add them to your white or black lists in Rumble.
One action per funnel step
Each Rumble conversion action has its own caid. Send leads and purchases to separate actions with separate postbacks.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on Rumble Ads
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Rumble Ads
Through the Conversion API or postback
05
Cost API
Spend pulled in
Rumble Ads cost matched to each campaign
01
Your ad
Rumble Ads click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Rumble Ads
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Rumble Ads API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Rumble Ads
Offer or call
The network tracks the action
04
Rumble Ads
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Rumble Ads
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Video ad network
_raclid in, cid and caid out
Rumble adds _raclid to the URL by itself, so the template names the parameter and leaves the macro empty. On a conversion, ClickFlare sends it back as cid, with the conversion action ID in caid and the payout in value.
No test tool, so test with a live click
Check that each macro column fills after launch
Paste the URL into Product Link unchanged
Today, one campaign
example
Spend pulled from Rumble Ads
cost
$412.30
Conversions recorded
today
38
Sent back to Rumble Ads
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the Rumble Ads template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Rumble Ads is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
1h
Cost sync interval
17
Tracking fields captured
2.3B
Events tracked
Setup
Connected in four steps
You need a Rumble Ads account with a conversion action, a Rumble Auth Key from your account manager or support, and a ClickFlare account with your own tracking domain.
Create a conversion action In Rumble Ads, go to Advertisers → Conversion Tracking, create the action you want to count, for example Purchase, and copy the ID number next to it.
Add the Rumble traffic source In the campaign editor, add a traffic source from the Rumble template. Turn on Traffic source postback URL and replace REPLACE in caid with your conversion action ID.
Launch in Rumble Go to Advertisers → New Campaign, choose the ad type and format, and paste the ClickFlare campaign URL into Product Link. Add your creatives and submit.
Pull hourly cost Add the Rumble cost integration with your Auth Key and a timezone that matches your account. Select it on the traffic source and set the campaign Cost Model to Not Tracked.
Without the cost integration, use a CPC cost model with your CPM bid divided by 1,000. On video this overstates cost, so correct it with a manual cost upload.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Rumble Ads?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has a Rumble traffic source template with an S2S postback, and a cost integration that pulls Rumble spend every hour."}}, {"@type": "Question", "name": "Where do I find caid?", "acceptedAnswer": {"@type": "Answer", "text": "In Rumble Ads under Advertisers → Conversion Tracking. It's the ID number next to the conversion action you created."}}, {"@type": "Question", "name": "Why _raclid in the URL and cid in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "They carry the same click ID. Rumble appends it as _raclid, ClickFlare stores it, and Rumble expects it back in cid. Change neither."}}, {"@type": "Question", "name": "Why does the postback go out with an empty cid?", "acceptedAnswer": {"@type": "Answer", "text": "The External ID row was edited, a redirect dropped the query string, or the visit didn't come from a Rumble ad click."}}, {"@type": "Question", "name": "How often does the Rumble cost integration update?", "acceptedAnswer": {"@type": "Answer", "text": "Every hour. Costs sync at campaign level and below, including ad level."}}]}
Your Rumble Ads campaigns, tracked to the payout.
Hourly spend and conversions back to Rumble. Free 14-day trial and free migration from any tracker.
