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ClickFlare ties every SamCart sale, upsell and refund back to the ad click that brought the buyer. Orders are reported server to server through Zapier or Make, so you see net revenue and ROI per campaign as orders come in.
SamCart webhook through Zapier or Make, or an order script
What syncs
Sales, upsells, refunds and order totals
How fresh the data is
Real time, per order
What you can optimize
Ads, angles and traffic sources by net revenue after refunds
Works with
Checkouts, order bumps and one-click upsells
Good to know
Use one reporting route per product, or sales count twice.
Checkout & funnel builder
Upsells per ad
Refunds included
SamCart revenue you actually keep, per ad
Sales reported server-side
Orders are reported from SamCart's servers, so ad blockers, cookie limits and buyers who close the tab don't lose the sale.
Upsells in their own column
Each upsell reports as a separate conversion, so you see upsell revenue per campaign and angle next to the front-end sale.
ROI after refunds
A refund adds its own negative row. The sale stays visible and net revenue drops, so ROI shows what you kept.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue
01
Your ad
Visitor clicks
Ad on SamCart
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to SamCart
Through the Conversion API or postback
05
Cost API
Spend pulled in
SamCart cost matched to each campaign
01
Your ad
SamCart click
Placement, device and country come along
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to SamCart
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
SamCart API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
The click follows the visitor to the offer
03
SamCart
Offer or call
The network tracks the action
04
SamCart
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
SamCart
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
01
Your ad
Visitor clicks
Form, call or landing page
02
ClickFlare
Click recorded
Every click gets its own ID
03
SamCart
Lead or call stored
The ad stays linked to the lead
04
SamCart
Qualified or closed
Workflow or call rule fires
05
ClickFlare
Revenue recorded
Tied to the ad that drove it
01
ClickFlare
Event happens
Click, conversion or custom event
02
Webhook or API
Data goes out
Or comes back in
03
SamCart
Your workflow
Rules, apps or an AI assistant
04
SamCart
Action
Alert, update, pause or scale
05
ClickFlare
Back in reports
Changes show in your data
01
ClickFlare
Report data
Campaigns, sources, offers
02
ClickFlare API
Your numbers go out
Secured with your API key
03
Your setup
Scheduled refresh
A sheet, script or connector
04
SamCart
Data lands
Tables refreshed on schedule
05
SamCart
Dashboards
Blended with your other data
Checkout & funnel builder
From SamCart checkout to ClickFlare report
SamCart saves the ClickFlare click ID with each order. When an order completes, an upsell is bought or a product is refunded, SamCart notifies Zapier or Make, which reports it to ClickFlare against the original ad click.
Click ID saved on every SamCart order
Sales, upsells and refunds reported separately
Repeat deliveries counted once
Today, one campaign
example
Spend pulled from SamCart
cost
$412.30
Conversions recorded
today
38
Sent back to SamCart
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
ROI per placement
example
Placement A · mobile
cost
$38.20
Placement A
revenue
$71.40
Placement A
ROI
+87%
Placement B · desktop
ROI
−42%
Example numbers. Keep the placements that pay and cut the ones that lose money.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for SamCart is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
One lead, followed to revenue
example
Lead created
day 0
$0.00
Qualified
day 2
+$25.00
Deal closed
day 14
+$480.00
Renewal
day 45
+$120.00
Example values. Each stage can be its own event type in ClickFlare.
A scheduled report refresh
example
Campaigns
in the report
1,240 rows
Cost, revenue, profit
per campaign
included
Refresh
your schedule
done
Dashboards fed
SamCart
3
Example numbers. You choose the breakdowns, date range and schedule.
One event, end to end
example
Conversion recorded
event
sent
Event delivered
SamCart
received
Workflow ran
SamCart
done
Team notified
your apps
done
Example run. What happens after the event is up to your workflow.
2.3B
Events tracked
Setup
Connected in three steps
You need a ClickFlare account with your own tracking domain, access to SamCart settings, products and Apps, and a Zapier or Make account.
Add your SamCart checkout to a campaign Set up sale, upsell and refund conversions and add your SamCart checkout link as the offer in a ClickFlare campaign.
Turn on SamCart webhooks Install Webhooks in SamCart and send orders, upsells and refunds to a Zapier or Make workflow.
Report each order to ClickFlare Have Zapier or Make send each event to ClickFlare. Sales, upsells and refunds then land on the ad that drove them.
app.clickflare.com/integrations
SC
SamCart
Checkout & funnel builder
Connected
SamCart account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
SamCart template selected
Macros pre-filled
Tracking URL in SamCart
Click ID captured
Conversions reported
Payout included where supported
SamCart connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
SamCart added
Offer URL carries the click ID
Postback set in SamCart
Payout and event included
Conversions arriving
Matched to the click
SamCart connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Click ID stored in SamCart
Hidden field or call data
Workflow or rule set
Fires on the stage you choose
Conversions arriving
With payout and event type
API key created
Settings, then Security
Report pull scheduled
Dimensions and date range set
SamCart dashboards live
Refreshed on schedule
Connection set up
Webhook, API key or MCP
Events chosen
Only what the workflow needs
Workflow running
Tested end to end
Ready to track
No Zapier or Make? Add ClickFlare's order script to each SamCart product. It relies on the browser, can be blocked and can't report refunds.
Send Meta ads straight to the SamCart checkout and see which ads produce orders, next to what they cost.
Native → lander → checkout → upsell
Report upsells as their own conversion and see upsell revenue per campaign and angle, next to the front-end sale.
Info products with refunds
Report refunds as negative revenue, so ROI per campaign reflects what you kept.
Frequently asked questions
SamCart integration FAQ
Does ClickFlare integrate with SamCart?
Yes. SamCart saves the ClickFlare click ID with each order. A SamCart webhook through Zapier or Make, or an order script in each product, reports the sale to ClickFlare.
Why do I need Zapier or Make?
SamCart's webhook uses its own fixed format, so it can't report to ClickFlare directly. Zapier or Make translates each order into a ClickFlare conversion.
How are order bumps and upsells tracked?
Order bumps are part of the order total. Accepted upsells can report as their own conversion, so you see upsell revenue per ad without counting it twice.
Can ClickFlare track SamCart refunds?
Yes, on the webhook route. Each refund reports as negative revenue in its own row, so the sale stays visible and net revenue drops.
Can I skip Zapier and Make?
Yes. Add ClickFlare's order script to each product instead. It relies on the browser, so it can be blocked and can't report refunds.
Do ad blockers affect SamCart tracking?
Not on the webhook route. Orders are reported from SamCart's servers, so ad blockers, cookie limits and closed tabs don't lose the sale.
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Every SamCart sale and refund, tied to its ad.
Net revenue and ROI per campaign. Free 14-day trial, no credit card, free migration from any tracker.