SmartNews Ads conversions,reported from the server

ClickFlare sends conversions to SmartNews through its Conversions API, with the SmartNews click ID, client IP, user agent, value and currency. The cost integration uses a Client ID and Secret to pull spend at campaign, ad group and ad level.

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SmartNews Ads
SmartNews Ads platform
At a glance
How it connects
CAPI (partner name + token); Client ID and Secret for cost
What syncs
Conversions out; campaign, ad group and ad spend in
Sync schedule
Conversions per event; cost every 60 to 5 min by plan
Key parameters
click_id, campaign_id, ad_group_id, ad_id
Works with
Web campaigns with a SmartNews Pixel
Good to know
Credentials come as downloads from SmartNews Business Manager
News app ad platform
Conversions API
Ad-level cost

SmartNews reporting that matches your tracker

Fewer lost conversions

GDPR, ITP and ad blockers make the SmartNews pixel miss conversions. CAPI sends them from ClickFlare's servers.

Better data for bidding

SmartNews gets the conversions ClickFlare tracked, which gives it better data to optimize delivery and bidding.

Metrics from one source

Only spend comes from SmartNews. CPC, CPM, CTR and ROI are calculated in ClickFlare from that cost and your tracked clicks.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on SmartNews Ads
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to SmartNews Ads
Through the Conversion API or postback
05
Cost API
Spend pulled in
SmartNews Ads cost matched to each campaign
01
Your ad
SmartNews Ads click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to SmartNews Ads
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
SmartNews Ads API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
SmartNews Ads
Offer or call
The network tracks the action
04
SmartNews Ads
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
SmartNews Ads
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
News app ad platform

Two SmartNews credentials, two directions of data

Conversions go out with your account name, partner name, Pixel Tag ID and access token. Cost comes in through a separate developer app with a Client ID and Secret, matched to campaigns by the IDs in your tracking URLs.
  • Click ID added by the SmartNews template
  • Required fields can't be removed
  • One cost integration per SmartNews login
Today, one campaign
example
Spend pulled from SmartNews Ads
cost
$412.30
Conversions recorded
today
38
Sent back to SmartNews Ads
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every SmartNews Ads click
key macros
click_id, campaign_id, ad_group_id, ad_id
captured
From the SmartNews Ads template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for SmartNews Ads is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
3
Tracking fields captured
5 min
Fastest cost update
2.3B
Events tracked
Setup

Connected in four steps

You need a SmartNews Ads account, a SmartNews Pixel for web campaigns, Conversion API credentials, a Client ID and Secret, and a ClickFlare account.
  1. Download your CAPI credentials In SmartNews Business Manager, select the business, open the Developer Apps tab and click Conversion API. Download the file and take the partner_name and access_token from it.
  2. Add SmartNews in ClickFlare Go to Integrations → Conversion API Integrations, select SmartNews and click Add a new Pixel. Enter the account name, partner name, Pixel Tag ID and access token, and save.
  3. Map events and save Map the relevant ClickFlare events to SmartNews events such as Checkout, Lead or Signup. Required fields are included for you. Save.
  4. Connect SmartNews cost Register a developer app under Developer App Management to get the Client ID and Secret. In ClickFlare, add SmartNews under Cost Tracking, pick ad accounts and link the SmartNews traffic source.
app.clickflare.com/integrations
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SmartNews Ads
News app ad platform
Connected
SmartNews Ads account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
SmartNews Ads template selected
Macros pre-filled
Tracking URL in SmartNews Ads
Click ID captured
Conversions reported
Payout included where supported
SmartNews Ads connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
SmartNews Ads added
Offer URL carries the click ID
Postback set in SmartNews Ads
Payout and event included
Conversions arriving
Matched to the click
SmartNews Ads connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
Link the cost integration only to a traffic source created from the SmartNews template. A different template can stop spend from matching your campaigns.
SmartNews Ads Conversion API setup guide
Open the guide
In your reports

What you see once it's connected

  • Spend per campaign
  • ROI per ad group
  • Results per ad
  • CPC, CPM and CTR
  • Conversions by SmartNews event
  • Cost vs payout by campaign
Use cases

How media buyers run it

SmartNews → article → offer

Track the click through your article to the offer, then send the sale back to SmartNews as Checkout.

Lead gen

Map leads and signups to the SmartNews Lead and Signup events, so its bidding learns from them.

Teams and workspaces

Run separate SmartNews cost integrations for different teams, each tied to its own traffic source configurations and workspaces.
Frequently asked questions

Questions about SmartNews Ads

No items found.
Setup guides
SmartNews Ads Conversion API setup guide
SmartNews Ads cost integration guide
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