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ClickFlare reads Start.io's click ID and app, device, ISP and OS macros from the campaign URL. Conversions go back to Start.io's one global S2S postback, which takes only the click ID. Start.io shows conversion counts, and ClickFlare keeps revenue and ROI per publisher app.
Mobile in-app traffic from Start.io publisher apps
Good to know
No payout or event parameter. Start.io counts one event type.
In-app ad platform
Global S2S postback
10 macros in template
See which Start.io publisher apps make money
Profit per publisher app
The template captures startapp_app_id as appid. Group by it to see which apps convert, then block or favor them in Start.io.
Device and network detail
ISP or carrier, device model and brand, OS version and connection type land in your reports, so you can narrow targeting with data.
Built-in test before you spend
Start.io's conversion tracking test validates the full chain, from the click to the postback, and marks the setup Validated when it works.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on Start.io
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Start.io
Through the Conversion API or postback
05
Cost API
Spend pulled in
Start.io cost matched to each campaign
01
Your ad
Start.io click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Start.io
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Start.io API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Start.io
Offer or call
The network tracks the action
04
Start.io
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Start.io
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
In-app ad platform
Plain-word macros in, one global postback out
Start.io macros are plain words with no braces, replaced when the ad is clicked. ClickFlare stores the cid value as the External ID and sends it back in the d parameter of Start.io's global postback.
Parameter name must differ from the macro
One postback covers every campaign in the account
In ClickFlare the template is still called StartApp
Today, one campaign
example
Spend pulled from Start.io
cost
$412.30
Conversions recorded
today
38
Sent back to Start.io
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the Start.io template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Start.io is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
10
Tracking macros in template
1
Global postback per account
2.3B
Events tracked
Setup
Connected in four steps
You need a funded Start.io advertiser account, a ClickFlare offer that posts conversions back, and your own tracking domain.
Create the StartApp traffic source In a new campaign, click + New Traffic Source, search startapp and pick the StartApp template. It fills cid=startapp_click_id_placeholder and 10 tracking macros.
Turn on the global postback Turn on Traffic source postback URL. The template sends {external_id} in d, with nothing to replace. Map it to the one event Start.io should count, such as install.
Set cost and copy the URL Set the Cost Model to CPC or CPA to match how you buy, never Not Tracked. Copy the campaign URL and paste it into the Start.io campaign's tracking URL field.
Validate in Start.io Open Conversion tracking in the Start.io portal, add a validation with your campaign URL and open the test link on a mobile device. Wait for Validated, allowing 15–30 minutes.
Three template rows use macros Start.io doesn't list: creative_id, campaign_id and bid_type. If columns show those words, switch to startapp_creative_id and startapp_campaign_id.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Start.io?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare's StartApp template captures Start.io's click ID and app, device and network macros, and sends conversions to Start.io's global S2S postback."}}, {"@type": "Question", "name": "Is StartApp the same as Start.io?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. StartApp renamed itself Start.io. The macros still start with startapp_, the postback domain is still startappinstalls.com, and the ClickFlare template is listed as StartApp."}}, {"@type": "Question", "name": "Can Start.io receive my payout?", "acceptedAnswer": {"@type": "Answer", "text": "No. Start.io's postback has no payout parameter, so it receives conversion counts only. Use ClickFlare reports grouped by appid to judge which apps are profitable."}}, {"@type": "Question", "name": "Can I send installs and purchases to Start.io separately?", "acceptedAnswer": {"@type": "Answer", "text": "No. The postback is global with no event parameter, so Start.io would count both as the same conversion. Map the single postback to the event that matters most."}}, {"@type": "Question", "name": "Why does a column show unknown?", "acceptedAnswer": {"@type": "Answer", "text": "The parameter name and the macro are the same, for example startapp_country=startapp_country. Rename the parameter, for example to country."}}, {"@type": "Question", "name": "What if Start.io's test stays Pending?", "acceptedAnswer": {"@type": "Answer", "text": "Open the test link on a mobile device and complete a real conversion. If ClickFlare's log shows the postback sent, change /trackinstall/clickflare to /trackinstall/selfservice and retest."}}]}
Your Start.io apps, tracked to the payout.
Revenue and ROI per publisher app, device and carrier. Free 14-day trial, no credit card, free migration from any tracker.