Tableau workbooks,built on your ClickFlare profit

Analyze your ClickFlare revenue, cost and profit in Tableau, where your analysts already work. There is no native connector: a script you schedule pulls report data from the ClickFlare API into a file, database or BigQuery, and Tableau refreshes from there.

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Read the setup guide

Tableau

Visual analytics platform

Tableau integration at a glance

How it connects

ClickFlare API, staged in a file or database you choose

What syncs

Visits, clicks, conversions, revenue, cost and profit

How fresh the data is

On your schedule, then a Tableau extract refresh

What you can optimize

Campaigns, sources, landers, offers and hours by profit

Works with

Text files, databases and BigQuery

Good to know

No native connector. You need somewhere to run a scheduled script.

BI & dashboards

Profit in workbooks

Scheduled refresh

ClickFlare data where your analysts already work

Find your profitable hours

Break results down by hour and weekday to see when each traffic source turns a profit, then adjust your schedules.

Any cut your analysts need

Group by campaign, offer, lander, traffic source, country, device, date, hour or your own tracking fields, up to 10 at once.

Late data corrected

Each run re-pulls recent days and overwrites them, so late conversions and cost updates reach your workbooks.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue

Your ad

Visitor clicks

Ad on Tableau

ClickFlare

Click recorded

Every click gets its own ID

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to Tableau

Through the Conversion API or postback

Cost API

Spend pulled in

Tableau cost matched to each campaign

Your ad

Tableau click

Placement, device and country come along

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to Tableau

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

Every click gets its own ID

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

Tableau API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

The click follows the visitor to the offer

Tableau

Offer or call

The network tracks the action

Tableau

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

Every click gets its own ID

Tableau

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Your ad

Visitor clicks

Form, call or landing page

ClickFlare

Click recorded

Every click gets its own ID

Tableau

Lead or call stored

The ad stays linked to the lead

Tableau

Qualified or closed

Workflow or call rule fires

ClickFlare

Revenue recorded

Tied to the ad that drove it

ClickFlare

Event happens

Click, conversion or custom event

Webhook or API

Data goes out

Or comes back in

Tableau

Your workflow

Rules, apps or an AI assistant

Tableau

Action

Alert, update, pause or scale

ClickFlare

Back in reports

Changes show in your data

ClickFlare

Report data

Campaigns, sources, offers

ClickFlare API

Your numbers go out

Secured with your API key

Your setup

Scheduled refresh

A sheet, script or connector

Tableau

Data lands

Tables refreshed on schedule

Tableau

Dashboards

Blended with your other data

BI & dashboards

Your ClickFlare data, staged for Tableau

A script you schedule pulls report data from the ClickFlare API and writes it to a file or database table. Tableau refreshes its extract after each run, so your workbooks show the latest revenue, cost and profit.

Runs on the schedule you choose
Recent days re-pulled to catch late data
Or read it from BigQuery instead

Today, one campaign

example

Spend pulled from Tableau

cost

$412.30

Conversions recorded

today

Sent back to Tableau

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

ROI per placement

example

Placement A · mobile

cost

$38.20

Placement A

revenue

$71.40

Placement A

ROI

+87%

Placement B · desktop

ROI

−42%

Example numbers. Keep the placements that pay and cut the ones that lose money.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for Tableau is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

One lead, followed to revenue

example

Lead created

day 0

$0.00

Qualified

day 2

+$25.00

Deal closed

day 14

+$480.00

Renewal

day 45

+$120.00

Example values. Each stage can be its own event type in ClickFlare.

A scheduled report refresh

example

Campaigns

in the report

1,240 rows

Cost, revenue, profit

per campaign

included

Refresh

your schedule

done

Dashboards fed

Tableau

Example numbers. You choose the breakdowns, date range and schedule.

One event, end to end

example

Conversion recorded

event

sent

Event delivered

Tableau

received

Workflow ran

Tableau

done

Team notified

your apps

done

Example run. What happens after the event is up to your workflow.

Breakdowns per pull

50,000

Rows per page

2.3B

Events tracked

Setup

Connected in three steps

You need a ClickFlare account with an API key, Tableau, and somewhere to run a scheduled script, such as a server or cloud function.

Create a ClickFlare API key Generate a key in ClickFlare and keep it in a secure place on the machine that runs the script.
Schedule the pull script Run the script from the guide on your scheduler. It pulls the last 30 days of report data into a file or database.
Connect Tableau and refresh Point Tableau at the file or table and build an extract. Refresh it after each run to see the latest numbers.

app.clickflare.com/integrations

Tableau

BI & dashboards

Connected

Tableau account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

Tableau template selected

Macros pre-filled

Tracking URL in Tableau

Click ID captured

Conversions reported

Payout included where supported

Tableau connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

Tableau added

Offer URL carries the click ID

Postback set in Tableau

Payout and event included

Conversions arriving

Matched to the click

Tableau connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Click ID stored in Tableau

Hidden field or call data

Workflow or rule set

Fires on the stage you choose

Conversions arriving

With payout and event type

API key created

Settings, then Security

Report pull scheduled

Dimensions and date range set

Tableau dashboards live

Refreshed on schedule

Connection set up

Webhook, API key or MCP

Events chosen

Only what the workflow needs

Workflow running

Tested end to end

Ready to track

Tableau is retiring Web Data Connectors, so a staged file or database is the route that lasts.

Tableau setup guide

Open the guide

In your reports

What you see once it's connected

Revenue, cost and profit by day
ROI by campaign and source
Results by hour and weekday
Lander and offer comparisons
Custom conversion columns
Country and device breakdowns

Use cases

How media buyers run it

Agency portfolio view

Pull every workspace into one table and compare clients by spend, revenue and profit in one Tableau view.

Native or push → offer

Dayparting analysis

Chart profit by hour of day and weekday per traffic source, then cut the hours that lose money.

Push → lander → offer

Funnel audit

Chart custom conversions by lander to see where users drop between lead and sale.

Frequently asked questions

Tableau integration FAQ

Does ClickFlare integrate with Tableau?

Yes, through the ClickFlare API. There is no native connector: a script you schedule stages report data in a file, database or BigQuery, and Tableau reads it from there.

Can Tableau connect to ClickFlare directly?

No. Tableau's built-in API connector can't send the kind of request ClickFlare's reporting API needs, so the data goes through a file, database or BigQuery first.

Should I build a Web Data Connector?

No. Tableau has deprecated them and says they will be removed with the Tableau 26.3 release.

What can I break ClickFlare data down by?

Up to 10 breakdowns per pull, such as campaign, offer, lander, traffic source, country, device, date, hour of day or your own tracking fields.

Can I use BigQuery instead of a file?

Yes. If you also load ClickFlare into BigQuery, connect Tableau to BigQuery and skip the file.

Why don't my numbers match ClickFlare?

Use the same timezone, currency and conversion timing as the ClickFlare report you compare with, and build ROI and conversion rate from totals.

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Setup guides

Tableau setup guide

ClickFlare API overview

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Tableau workbooks,built on your ClickFlare profit

Tableau integration at a glance

ClickFlare data where your analysts already work

Find your profitable hours

Any cut your analysts need

Late data corrected

From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue

Your ClickFlare data, staged for Tableau

Connected in three steps

What you see once it's connected

How media buyers run it

Agency portfolio view

Dayparting analysis

Funnel audit

Tableau integration FAQ

Does ClickFlare integrate with Tableau?

Can Tableau connect to ClickFlare directly?

Should I build a Web Data Connector?

What can I break ClickFlare data down by?

Can I use BigQuery instead of a file?

Why don't my numbers match ClickFlare?

Related integrations

Your ClickFlare profit, in Tableau workbooks.