Taboola conversions and cost,down to the publisher site

The Taboola template captures the click ID plus site, item, title and platform macros. ClickFlare posts each conversion to trc.taboola.com with its revenue and currency under your Taboola event name, and the cost integration pulls spend by campaign, content and publisher.

Start for free

Read the setup guide

Taboola

Native advertising platform

At a glance

How it connects

S2S postback + cost API (Client ID and Client Secret)

What syncs

Conversions and revenue out; campaign, content, publisher cost in

Sync schedule

Real time, per conversion

Key parameters

click_id, site, site_id, campaign_item_id, title, platform

Works with

Native sponsored content on publisher sites and apps

Good to know

The postback needs Taboola's Event Name and click-id with a hyphen

Native ad network

S2S postback

Publisher-level cost

Block and bid on Taboola sites with real revenue

See which publishers pay

site and site_id land in tracking fields, so you can find the sites that convert and block them or bid them up in Taboola.

Revenue Taboola can bid on

The postback sends revenue and currency with each conversion, so Taboola's bidding and your ClickFlare stats agree.

Actual spend, not a guess

Taboola's cpc macro is encrypted and ClickFlare can't read it. The cost integration pulls actual spend from Taboola's API instead.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on Taboola

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to Taboola

Through the Conversion API or postback

Cost API

Spend pulled in

Taboola cost matched to each campaign

Your ad

Taboola click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to Taboola

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

Taboola API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

Taboola

Offer or call

The network tracks the action

Taboola

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Taboola

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Native ad network

Click ID in, event name out

Taboola fills click_id and the other macros when the ad is clicked, and ClickFlare stores the click ID as the External ID. On a conversion, the postback sends it back as click-id with the revenue, under the Event Name you created in Realize.

One postback per Taboola event
Include in total conversions only on the final event
Status Active means events arrived in the last 7 days

Today, one campaign

example

Spend pulled from Taboola

cost

$412.30

Conversions recorded

today

Sent back to Taboola

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every Taboola click

key macros

click_id, site, site_id, campaign_item_id, title, platform

captured

From the Taboola template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for Taboola is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Tracking fields captured

2.3B

Events tracked

Setup

Connected in four steps

You need a Taboola Realize account with a conversion event, a Taboola Client ID and Client Secret for cost, and a ClickFlare account with your own tracking domain.

Create the event in Taboola In Realize, open Tracking and click + New Conversion. Choose code-based conversions, set the type to EVENT, leave Fixed Value empty and note the Event Name, for example make_purchase.
Add the Taboola traffic source In the campaign editor, add a traffic source from the Taboola template. Turn on Traffic source postback URL and replace REPLACE_EVENT_NAME with your exact Event Name.
Add the URL to Taboola Copy the campaign URL. Paste it into each ad's URL field, or put everything after the ? in the campaign's Tracking Code section. Use one place, not both.
Connect Taboola cost Add the Taboola cost integration with your Client ID, Client Secret and a matching timezone. Select it on the traffic source and set the campaign Cost Model to Not Tracked.

Taboola postback from the ClickFlare template

https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={external_id}&name=REPLACE_EVENT_NAME&revenue={payout}&currency={payout_currency}

app.clickflare.com/integrations

Taboola

Native ad network

Connected

Taboola account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

Taboola template selected

Macros pre-filled

Tracking URL in Taboola

Click ID captured

Conversions reported

Payout included where supported

Taboola connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

Taboola added

Offer URL carries the click ID

Postback set in Taboola

Payout and event included

Conversions arriving

Matched to the click

Taboola connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

Your Taboola account manager issues the Client ID and Secret, and it takes some time. Until then, use a CPC cost model with your bid.

Taboola cost integration guide

Open the guide

In your reports

What you see once it's connected

Revenue by publisher site
ROI by site ID
Results by item and title
Desktop, mobile and tablet
Cost by campaign and content
Results by creative name

Use cases

How media buyers run it

Taboola → lander → offer

Send the sale under one event name and keep Include in total conversions ticked only on it, so Taboola bids on buyers.

Taboola → article → RSOC

Post the ad click on your arbitrage page as a custom conversion, then send feed revenue later with a delayed revenue postback.

Lead and sale as two events

Create lead and make_purchase in Taboola and add one postback per event. Earlier steps can report without driving bidding.

Frequently asked questions

Questions about Taboola

No items found.

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Setup guides

Taboola cost integration guide

Taboola postback setup guide

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Taboola conversions and cost,down to the publisher site

Block and bid on Taboola sites with real revenue

See which publishers pay

Revenue Taboola can bid on

Actual spend, not a guess

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Click ID in, event name out

Connected in four steps

What you see once it's connected

How media buyers run it

Taboola → lander → offer

Taboola → article → RSOC

Lead and sale as two events

Questions about Taboola

Related integrations

Your Taboola campaigns, tracked site by site.