TaurusX Web Promotion,optimized on your real events

ClickFlare's TaurusX template captures the click ID plus campaign, ad group, creative, device, OS, language and country macros on each click. Conversions go back to pb.taurusx.com as named API events with payout, so TaurusX CPA bidding learns from the same conversions you see.

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Read the setup guide

TaurusX

Programmatic in-app and mobile web DSP

At a glance

How it connects

Template with click macros + S2S postback as API events

What syncs

Click ID, campaign, ad group, creative, device, OS, geo

Sync schedule

Real time, per conversion

Key parameters

__CLICK_ID__, __AID__, __CID__, __CAMPAIGN_ID__, __OS__

Works with

Banner, native, video, end card, playable on app and mobile web

Good to know

Web Promotion only. App Promotion needs an MMP.

Mobile DSP

API event postback

16 macros captured

Feed TaurusX CPA bidding with your conversions

Events TaurusX can optimize on

Each postback names an event_name from your TaurusX API event, such as purchase, so the ad group's optimization event gets every conversion.

Reports at the levels you control

Ad group and creative macros map to the levels you manage in TaurusX: ad groups hold targeting and bid, creatives rotate inside them.

Funnel steps as separate events

Send registration and purchase as their own postbacks, each mapped to a ClickFlare custom conversion, then pick which one TaurusX bids on.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on TaurusX

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to TaurusX

Through the Conversion API or postback

Cost API

Spend pulled in

TaurusX cost matched to each campaign

Your ad

TaurusX click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to TaurusX

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

TaurusX API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

TaurusX

Offer or call

The network tracks the action

TaurusX

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

TaurusX

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Mobile DSP

From TaurusX click to named API event

TaurusX fills __CLICK_ID__ into click_id on the click. ClickFlare stores it as the External ID. On conversion, ClickFlare calls pb.taurusx.com with that ID, your event name and the payout as event_value.

One postback per event_name
Event names must match TaurusX exactly
Send event_value in USD

Today, one campaign

example

Spend pulled from TaurusX

cost

$412.30

Conversions recorded

today

Sent back to TaurusX

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every TaurusX click

key macros

__CLICK_ID__, __AID__, __CID__, __CAMPAIGN_ID__, __OS__

captured

From the TaurusX template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for TaurusX is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Macros in the template

Tracking fields filled

2.3B

Events tracked

Setup

Connected in five steps

You need a TaurusX account with an API event created, a ClickFlare account with your own tracking domain, and an offer.

Create an API event in TaurusX In Assets > Events, click Manage under API Events, then Create API Event. Select the events to track and note their exact names.
Add the TaurusX traffic source In the campaign editor, click + New Traffic Source and pick the TaurusX template. Delete the leading space in the Ad Group Id token so it reads __AID__.
Set the event name in the postback Turn on Traffic source postback URL and replace REPLACE with your TaurusX event name, for example purchase. Map it to the matching ClickFlare event.
Finish the campaign Set the Cost Model to CPA or CPC, since the Cost row is empty. Add lander and offer, save, and copy the campaign URL from your own tracking domain.
Create a Web Promotion ad group In TaurusX, choose Web Promotion, set Web as the target and your API event as the optimization event. Paste the campaign URL into Landing Page URL.

TaurusX postback for a purchase event

https://pb.taurusx.com/general/event?click_id={external_id}&event_name=purchase&event_value={payout}

app.clickflare.com/integrations

TaurusX

Mobile DSP

Connected

TaurusX account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

TaurusX template selected

Macros pre-filled

Tracking URL in TaurusX

Click ID captured

Conversions reported

Payout included where supported

TaurusX connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

TaurusX added

Offer URL carries the click ID

Postback set in TaurusX

Payout and event included

Conversions arriving

Matched to the click

TaurusX connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

The promotion target can't be changed after the ad group is created. If you picked App instead of Web, create a new ad group.

TaurusX postback setup guide

Open the guide

In your reports

What you see once it's connected

ROI by ad group
Conversions by creative
Revenue by campaign
Device make and model
OS and language splits
Country code breakdown

Use cases

How media buyers run it

Mobile web → lander → offer

Run TaurusX native or video ads on mobile web to a lander, and send purchase as an API event so CPA bidding targets buyers.

TaurusX → article → search feed

Search arbitrage funnels

Map term_click, ad_click and revenue events to ClickFlare custom conversions, one postback each.

Creative testing by ad group

Compare creative names inside each ad group by ROI in ClickFlare, then pause the creatives that don't convert in TaurusX.

Frequently asked questions

Questions about TaurusX

No items found.

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Setup guides

TaurusX postback setup guide

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TaurusX Web Promotion,optimized on your real events

Feed TaurusX CPA bidding with your conversions

Events TaurusX can optimize on

Reports at the levels you control

Funnel steps as separate events

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

From TaurusX click to named API event

Connected in five steps

What you see once it's connected

How media buyers run it

Mobile web → lander → offer

Search arbitrage funnels

Creative testing by ad group

Questions about TaurusX

Related integrations

Your TaurusX campaigns, tracked to the event.