TikTok Ads conversions,filtered before they post

ClickFlare reports tracked conversions to your TikTok pixel through TikTok's Conversion API, mapped to any of TikTok's 14 accepted events. An event filter decides which conversions go out, and a cost integration pulls spend for campaigns, ad groups and ads.

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Read the setup guide

TikTok Ads

TikTok Ads Manager

At a glance

How it connects

Conversion API (Pixel ID + token) and TikTok login

What syncs

Conversion events out; campaign, ad group and ad cost in

Sync schedule

Conversions per event; cost pulled automatically

Key parameters

ttclid, campaign_id, adset_id, ad_id, placement, site_id

Works with

Web events, standard and custom ClickFlare conversions

Good to know

Integration timezone must match your TikTok account

Social ad platform

14 TikTok events

Event filter

Send TikTok only the conversions worth learning from

Filter by payout, device or geo

The Event Filter sends TikTok only the conversions that meet your conditions, such as payout, device or location, so its algorithm learns from the right ones.

More parameters, better optimization

Add extra parameters in Event Data Configuration. The more data TikTok receives with each event, the better its algorithm can do its job.

Cost down to the ad

Spend comes in for campaigns, ad groups and ads, so ROI per creative is visible in ClickFlare without exports.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on TikTok Ads

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to TikTok Ads

Through the Conversion API or postback

Cost API

Spend pulled in

TikTok Ads cost matched to each campaign

Your ad

TikTok Ads click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to TikTok Ads

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

TikTok Ads API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

TikTok Ads

Offer or call

The network tracks the action

TikTok Ads

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

TikTok Ads

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Social ad platform

One pixel, mapped events, filtered output

Pick the pixel and map each ClickFlare event to one of TikTok's 14 accepted events. Fill TikTok's parameters from ClickFlare tokens, set your filter conditions, and every matching conversion is posted to TikTok.

Several event types per integration
Required parameters are locked
Filter rules on payout, device and location

Today, one campaign

example

Spend pulled from TikTok Ads

cost

$412.30

Conversions recorded

today

Sent back to TikTok Ads

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every TikTok Ads click

key macros

ttclid, campaign_id, adset_id, ad_id, placement, site_id

captured

From the TikTok Ads template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for TikTok Ads is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

TikTok events accepted

Tracking fields captured

2.3B

Events tracked

Setup

Connected in four steps

You need a TikTok Ads account, a TikTok pixel with its Pixel ID and access token, and a ClickFlare account.

Copy your Pixel ID and token In TikTok Ads Manager, open Assets → Events → Web Events and click your pixel. On the Settings tab, click Generate Access Token, then copy it with the Pixel ID.
Add the TikTok Conversion API In ClickFlare, open Integrations → Conversion API Integrations, add TikTok and name the integration. Click Add a New Pixel, paste the Pixel ID and token, and save.
Map events and set a filter In Event Type Mapping, pair ClickFlare events with TikTok events. Set the Event Data Configuration and, if you need it, an Event Filter. Save.
Pull TikTok cost Under Cost Tracking Integrations, select TikTok, sign in with TikTok and set a timezone that matches your account. Pick the ad accounts, then select the integration on your traffic source.

app.clickflare.com/integrations

TikTok Ads

Social ad platform

Connected

TikTok Ads account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

TikTok Ads template selected

Macros pre-filled

Tracking URL in TikTok Ads

Click ID captured

Conversions reported

Payout included where supported

TikTok Ads connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

TikTok Ads added

Offer URL carries the click ID

Postback set in TikTok Ads

Payout and event included

Conversions arriving

Matched to the click

TikTok Ads connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

Select the cost integration on your TikTok traffic source configuration. If you skip it, ClickFlare won't pull TikTok costs.

TikTok Ads Conversion API setup guide

Open the guide

In your reports

What you see once it's connected

Cost per ad group and ad
ROI by placement
Results by ad type
Results by placement site
Campaign, ad group and ad names
Results by account ID

Use cases

How media buyers run it

TikTok → lander → offer

Use the Event Filter to post only sales above a set payout, so TikTok optimizes toward the conversions that pay.

Lead funnels with several events

Map a lead and a purchase to separate TikTok events with custom ClickFlare conversions, then compare both by ad group.

Many ad accounts, one integration

One cost integration per Business Account pulls spend from every ad account you select and matches it to the right campaigns.

Frequently asked questions

Questions about TikTok Ads

No items found.

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Ad platform with a Conversion API

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Setup guides

TikTok Ads Conversion API setup guide

TikTok Ads cost integration guide

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TikTok Ads conversions,filtered before they post

Send TikTok only the conversions worth learning from

Filter by payout, device or geo

More parameters, better optimization

Cost down to the ad

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

One pixel, mapped events, filtered output

Connected in four steps

What you see once it's connected

How media buyers run it

TikTok → lander → offer

Lead funnels with several events

Many ad accounts, one integration

Questions about TikTok Ads

Related integrations

Your TikTok campaigns, tracked down to the ad.