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Traffic Nomads zones,judged on deposits, not sign-ups
ClickFlare's Traffic Nomads template captures the click ID plus publisher, zone, campaign, device and country on every click. Conversions go back to node2.trafficnomads.com by S2S postback with the payout and publisher ID, so Traffic Nomads can optimize on the deposits your casino or sportsbook reports.
Pop, push, in-page push, banner, native for casino and betting
Good to know
Second-event postback format comes from Traffic Nomads.
iGaming ad network
S2S postback
Publisher & zone data
Find the Traffic Nomads zones that bring depositors
Zone and publisher reports
Pub ID and Zone show which publishers and zones bring depositors, so you can blacklist or bid up sources in Traffic Nomads.
Deposits for FTD Magnet AI
Traffic Nomads' FTD Magnet AI optimizes on deposits. Send the FTD as its own event so it doesn't chase zones that register but never deposit.
Late deposits still count
Deposits can land days after the click. Read reports by click date, and ClickFlare can pass revenue that arrives later back to the source.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on Traffic Nomads
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Traffic Nomads
Through the Conversion API or postback
05
Cost API
Spend pulled in
Traffic Nomads cost matched to each campaign
01
Your ad
Traffic Nomads click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Traffic Nomads
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Traffic Nomads API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Traffic Nomads
Offer or call
The network tracks the action
04
Traffic Nomads
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Traffic Nomads
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
iGaming ad network
Click ID and publisher, sent back together
Traffic Nomads fills {clickid} and {pubid} into the campaign URL. ClickFlare stores the click ID as the External ID and the publisher in tracking field 1. On conversion, it posts both back with the payout.
Keep Pub ID on tracking field 1
payout is read in your account currency
Verify the template's cost row before relying on it
Today, one campaign
example
Spend pulled from Traffic Nomads
cost
$412.30
Conversions recorded
today
38
Sent back to Traffic Nomads
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
From the Traffic Nomads template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Traffic Nomads is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
7
Macros in the template
2
Events tracked (reg, FTD)
2.3B
Events tracked
Setup
Connected in four steps
You need a Traffic Nomads advertiser account, a ClickFlare account with your own tracking domain, and an operator or network posting conversions to ClickFlare.
Add the Traffic Nomads traffic source In the campaign editor, click + New Traffic Source and pick the Traffic Nomads template. Keep the externalId row and Pub ID on tracking field 1.
Turn on the postback Turn on Traffic source postback URL. It sends clickid, payout and pubid. Map it to Conversions, or to an ftd custom conversion.
Finish the campaign Start with Not Tracked cost to test the template's cost row, or use CPC with your bid. Add lander and offer, save, and copy the campaign URL.
Create the campaign in Traffic Nomads Log in, create a campaign, choose the format and paste the ClickFlare campaign URL. For deposit optimization, set up second-event tracking with your account manager.
The cost row reads a parameter named payout, meant as click price. Traffic Nomads doesn't document it, so compare Cost with your spend and switch to CPC if it is zero or wrong.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Traffic Nomads?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has a Traffic Nomads traffic source template with its click macros and an S2S postback to node2.trafficnomads.com."}}, {"@type": "Question", "name": "How do I set up Traffic Nomads postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Turn on Traffic source postback URL on the Traffic Nomads traffic source. It sends {external_id} in clickid, {payout} in payout and {trackingField1} in pubid."}}, {"@type": "Question", "name": "Can I send both registrations and FTDs?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Traffic Nomads tracks a second event. Ask your account manager or [email protected] for its postback format and add it with + Another postback URL."}}, {"@type": "Question", "name": "Why does the postback send pubid?", "acceptedAnswer": {"@type": "Answer", "text": "It tells Traffic Nomads which publisher the conversion came from. ClickFlare fills it from the Pub ID tracking field captured on the click."}}, {"@type": "Question", "name": "Does Traffic Nomads pass cost to ClickFlare?", "acceptedAnswer": {"@type": "Answer", "text": "The template maps a payout macro to cost, but Traffic Nomads doesn't document it. Test it with Not Tracked, and switch to CPC with your bid if cost is zero."}}, {"@type": "Question", "name": "Why does the postback send an empty pubid?", "acceptedAnswer": {"@type": "Answer", "text": "The Pub ID row was moved, removed or arrived empty. Keep it as the first tracking field and check the Pub ID column has values."}}]}
Your Traffic Nomads campaigns, tracked to the deposit.
Publisher and zone data on every click, deposits sent back with payout. Free 14-day trial, no credit card, free migration from any tracker.