TrafficForce campaigns,judged site by site

ClickFlare's TrafficForce template captures the click ID plus site, channel, campaign, ad group, ad, keyword, country and language macros on every click. When a conversion lands, ClickFlare posts the click ID back to TrafficForce, so its stats and auto-optimization use your real conversions.

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Read the setup guide

TrafficForce

Self-serve display and pop ad network

At a glance

How it connects

Template with click macros + S2S postback

What syncs

Click ID, site, channel, ad group, ad, keywords, geo

Sync schedule

Real time, per conversion

Key parameters

cid, site_id, channel_id, campaign_id, group_id, ad_id, keywords

Works with

Display banners, popunders, native, pre-roll video, push

Good to know

Postback takes only the click ID. Set payout in TrafficForce.

Display & pop network

S2S postback

11 macros captured

Find the TrafficForce sites and channels that pay

Placement-level decisions

site_id and channel_id land in their own columns, so you can see which sites and placements convert and exclude or bid up channels in TrafficForce.

Auto-optimization on real data

Conversions reach TrafficForce through the S2S postback. Once they arrive reliably, its auto-optimization favors the ad with the most conversions, not the best CTR.

Readable reports

The template also captures site_name and channel_name, so placement reports make sense without looking IDs up in TrafficForce.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on TrafficForce

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to TrafficForce

Through the Conversion API or postback

Cost API

Spend pulled in

TrafficForce cost matched to each campaign

Your ad

TrafficForce click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to TrafficForce

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

TrafficForce API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

TrafficForce

Offer or call

The network tracks the action

TrafficForce

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

TrafficForce

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Display & pop network

How the TrafficForce click ID makes the round trip

TrafficForce fills {CLICK_ID} into cid when the ad is clicked. ClickFlare stores it as the External ID. When the offer converts, ClickFlare fires the TrafficForce postback with that ID, and TrafficForce updates its conversion and ROI stats.

cid={CLICK_ID} in the campaign URL, upper case
click_id={external_id} in the postback
Conversion settings live on each ad group

Today, one campaign

example

Spend pulled from TrafficForce

cost

$412.30

Conversions recorded

today

Sent back to TrafficForce

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every TrafficForce click

key macros

cid, site_id, channel_id, campaign_id, group_id, ad_id, keywords

captured

From the TrafficForce template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for TrafficForce is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Macros in the template

Tracking fields left free

2.3B

Events tracked

Setup

Connected in four steps

You need a TrafficForce account, a ClickFlare account with your own tracking domain, and an offer that posts conversions to ClickFlare.

Add the TrafficForce traffic source In the campaign editor, open Traffic Source, click + New Traffic Source and pick the TrafficForce template. It fills in the click ID and ten tracking fields.
Turn on the postback Under Passing conversion info to traffic source, turn on Traffic source postback URL. It has no placeholders. Map it to Conversions or to the custom conversion TrafficForce should learn from.
Finish the campaign with CPC cost Set the Cost Model to CPC, since the template passes no cost. Add your lander and offer, save, and copy the campaign URL from your own tracking domain.
Enable conversion tracking in TrafficForce Paste the campaign URL as the ad's click URL. In the ad group, turn on Enable Conversion Tracking and fill in Action Name, Earnings per conversion and Tracking Period.

TrafficForce postback URL in the ClickFlare template

http://delivery.trafficforce.com/conv.php?click_id={external_id}

app.clickflare.com/integrations

TrafficForce

Display & pop network

Connected

TrafficForce account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

TrafficForce template selected

Macros pre-filled

Tracking URL in TrafficForce

Click ID captured

Conversions reported

Payout included where supported

TrafficForce connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

TrafficForce added

Offer URL carries the click ID

Postback set in TrafficForce

Payout and event included

Conversions arriving

Matched to the click

TrafficForce connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

TrafficForce sells mostly on CPM. Enter your CPM bid divided by 1,000 as the CPC value for popunders. For banners and native, divide spend by clicks and update it as CTR changes.

TrafficForce postback setup guide

Open the guide

In your reports

What you see once it's connected

Conversions by site
ROI by channel
Revenue by ad group
Performance by ad
Keyword breakdown
Country and language splits

Use cases

How media buyers run it

Popunder → offer

Buy TrafficForce popunders on CPM, convert the bid to a per-visit cost, and compare channels on ROI before you raise bids.

Native → lander → offer

Run native ads to a lander, link its call-to-action to the ClickFlare click URL, and cut the sites whose visits never convert.

Lead and sale funnels

Track lead and purchase as custom conversions, and send TrafficForce only the purchase so its auto-optimization learns from sales.

Frequently asked questions

Questions about TrafficForce

No items found.

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Setup guides

TrafficForce postback setup guide

{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with TrafficForce?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare has a TrafficForce traffic source template with its click macros and an S2S postback to delivery.trafficforce.com/conv.php."}}, {"@type": "Question", "name": "How do I set up TrafficForce postback tracking?", "acceptedAnswer": {"@type": "Answer", "text": "Turn on Traffic source postback URL on the TrafficForce traffic source in ClickFlare. Then turn on Enable Conversion Tracking in the TrafficForce ad group settings and paste the ClickFlare campaign URL as the click URL."}}, {"@type": "Question", "name": "Why is it cid in the campaign URL and click_id in the postback?", "acceptedAnswer": {"@type": "Answer", "text": "Both carry the same value. ClickFlare reads TrafficForce's click ID from cid, and TrafficForce expects it back in click_id. Change neither."}}, {"@type": "Question", "name": "Can ClickFlare send the payout to TrafficForce?", "acceptedAnswer": {"@type": "Answer", "text": "No. TrafficForce's conversion URL only accepts the click ID. Enter your average payout as Earnings per conversion in the TrafficForce ad group."}}, {"@type": "Question", "name": "Does TrafficForce pass cost to ClickFlare?", "acceptedAnswer": {"@type": "Answer", "text": "No. The template has no cost row. Use the CPC cost model with a cost per visit, and correct spend with a manual cost upload if it drifts."}}, {"@type": "Question", "name": "Do I need TrafficForce's conversion pixel too?", "acceptedAnswer": {"@type": "Answer", "text": "No. The pixel and the S2S postback do the same job. The postback fires from ClickFlare's server and doesn't depend on cookies in the visitor's browser."}}]}

TrafficForce campaigns,judged site by site

Find the TrafficForce sites and channels that pay

Placement-level decisions

Auto-optimization on real data

Readable reports

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

How the TrafficForce click ID makes the round trip

Connected in four steps

What you see once it's connected

How media buyers run it

Popunder → offer

Native → lander → offer

Lead and sale funnels

Questions about TrafficForce

Related integrations

Your TrafficForce traffic, tracked to the placement.