TrafficStars ad spots,ranked by real revenue

The TrafficStars template captures the click ID, the amount paid for each click and 10 details such as site, ad spot, format and carrier. ClickFlare posts each conversion to tsyndicate.com with your revenue in the value parameter, so TrafficStars' optimization and your reports agree.

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Read the setup guide

TrafficStars

Self-serve CPM, CPC and CPA network

At a glance

How it connects

Campaign URL macros + S2S postback

What syncs

Click ID, amount paid, site, ad spot, format, device

Sync schedule

Real time, per conversion

Key parameters

externalid, {cost}, {site_id}, {adspot_id}, {format}

Works with

Popunder, push, native, banners, video

Good to know

Paste the key without braces: key=abc123, not key={abc123}.

Multi-format ad network

S2S revenue postback

Ad spot-level data

Block TrafficStars spots that don't pay

Site and spot breakdowns

site_id and adspot_id land in their own columns, so you see which sites and spots convert and can block or bid them up in TrafficStars.

Cost as actually paid

The {cost} macro carries the amount actually paid on CPC, CPA and popunder DCPM, so ClickFlare's ROI reflects real spend.

Several conversions per click

Add lead_code={txid} to the postback and each repeat deposit reaches TrafficStars with its own code, not just the first one.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on TrafficStars

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to TrafficStars

Through the Conversion API or postback

Cost API

Spend pulled in

TrafficStars cost matched to each campaign

Your ad

TrafficStars click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to TrafficStars

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

TrafficStars API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

TrafficStars

Offer or call

The network tracks the action

TrafficStars

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

TrafficStars

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

Multi-format ad network

How the click ID travels to TrafficStars and back

TrafficStars opens your campaign URL with its click ID in externalid and the price paid in cost. ClickFlare stores the click ID as the External ID. On conversion, ClickFlare puts it in the URL path after /action/ and sends the payout as value.

Only your TrafficStars key needs replacing
One postback per goal, same key for every goal
S2S test page shows OK when it works

Today, one campaign

example

Spend pulled from TrafficStars

cost

$412.30

Conversions recorded

today

Sent back to TrafficStars

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every TrafficStars click

key macros

externalid, {cost}, {site_id}, {adspot_id}, {format}

captured

From the TrafficStars template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for TrafficStars is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Tracking macros captured

2.3B

Events tracked

Setup

Connected in four steps

You need a TrafficStars advertiser account and its postback key, your own tracking domain and an offer in ClickFlare.

Add the TrafficStars traffic source In the campaign editor, click + New Traffic Source and pick the TrafficStars template. It fills in the click ID, cost and 10 tracking macros.
Add your key to the postback In TrafficStars Tracking Tools, generate a postback for a custom tracking service and copy the value after key=. In ClickFlare, turn on the postback and replace REPLACE with it.
Copy the campaign URL Set the cost model to Not Tracked so ClickFlare uses the cost TrafficStars passes. Add your offer, save and copy the campaign URL from your own domain.
Launch and run the S2S test Paste the URL as the ad's URL in TrafficStars. Open the S2S test page, complete the offer and click Check Status until it shows OK.

TrafficStars postback in the ClickFlare template

https://tsyndicate.com/api/v1/cpa/action/{external_id}?value={payout}&key=REPLACE

app.clickflare.com/integrations

TrafficStars

Multi-format ad network

Connected

TrafficStars account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

TrafficStars template selected

Macros pre-filled

Tracking URL in TrafficStars

Click ID captured

Conversions reported

Payout included where supported

TrafficStars connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

TrafficStars added

Offer URL carries the click ID

Postback set in TrafficStars

Payout and event included

Conversions arriving

Matched to the click

TrafficStars connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

Leave price out unless you need it. If you add it, fill it with the CPA you agreed to pay, never with {payout}.

TrafficStars postback setup guide

Open the guide

In your reports

What you see once it's connected

Conversions by site
ROI by ad spot
Format comparison
Device type and OS
Browser breakdown
Carrier breakdown
Keywords per impression

Use cases

How media buyers run it

TrafficStars popunder on DCPM → offer

Popunder to offer

Cost arrives per click, so ROI by site and spot is ready without a cost upload.

Push or native → offer that pays per deposit

Repeat deposit offers

Add lead_code={txid} so every deposit counts, not only the first.

CPA campaigns with real margin

Send the full payout and set TrafficStars' Payout modifier, so ROI in TrafficStars matches your real margin.

Frequently asked questions

Questions about TrafficStars

No items found.

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Setup guides

TrafficStars postback setup guide

{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with TrafficStars?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. The TrafficStars template captures the click ID, cost and 10 tracking macros, and an S2S postback sends conversions with revenue to TrafficStars."}}, {"@type": "Question", "name": "What do I replace in the TrafficStars postback?", "acceptedAnswer": {"@type": "Answer", "text": "Only REPLACE, with your TrafficStars key. The template already sends the click ID in the URL path and your revenue in value."}}, {"@type": "Question", "name": "ClickFlare isn't in TrafficStars' tracker list. Is that a problem?", "acceptedAnswer": {"@type": "Answer", "text": "No. Choose a custom tracking service when you generate the postback in TrafficStars, and copy only its key."}}, {"@type": "Question", "name": "Why is my TrafficStars cost empty?", "acceptedAnswer": {"@type": "Answer", "text": "TrafficStars fills {cost} on CPC, CPA and popunder DCPM. On plain CPM it can arrive empty. Switch to a CPC cost model with your per-visit price."}}, {"@type": "Question", "name": "How do I track several goals?", "acceptedAnswer": {"@type": "Answer", "text": "Create a goal per step in TrafficStars and add one postback per goal in ClickFlare. Replace TrafficStars' click ID macro with {external_id} and {value} with {payout} in each."}}, {"@type": "Question", "name": "Why don't I see the S2S test button?", "acceptedAnswer": {"@type": "Answer", "text": "TrafficStars only shows it when the URL contains its click_id macro. Paste the campaign URL from ClickFlare unchanged."}}]}

TrafficStars ad spots,ranked by real revenue

Block TrafficStars spots that don't pay

Site and spot breakdowns

Cost as actually paid

Several conversions per click

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

How the click ID travels to TrafficStars and back

Connected in four steps

What you see once it's connected

How media buyers run it

Popunder to offer

Repeat deposit offers

CPA campaigns with real margin

Questions about TrafficStars

Related integrations

Your TrafficStars spots, tracked to the revenue.